• Pirulee, a kid who wants to ride this train, Tremendo - "I took the liberty of driving this train full speed ahead to crush a language barrier, see the Resultado and spread the word! Millions of 'mad' voices coalesce to create some coherence. You guys did a great job of helping us make some sense of all this. I hope my 'grain of sand' will contribute with the translation into Spanish. You will have to forgive me, some things I just could not express in Spanish to my satisfaction (specially that Elvis quote on clue #29). But hopefully other muchachos will contribute once it starts getting around. Bring on the Y2K baby!"

• Luis Marinho Falcão, Director, Ogilvy Interactive - "The most frightening thing about an electronic whisper is the fact that it becomes a gigantic roar before some notice it."

• Eric S. Raymond, President, Open Source Initiative - "The cluetrain is to marketing and communications what the open-source movement is to software development -- anarchic, messy, rude, and vastly more powerful than the doomed bullshit that conventionally passes for wisdom."

• Ruth Perkins, CIAS, Florida Department of Law Enforcement - "Thank you for solidifying the thoughts and mission I've had for so long. I'm a wholehearted signer and practitioner of your manifesto."

• Angela Gunn, Columnist, Seattle Weekly, Sam Whitmore's Media Survey, etc. - "re #74: Have you heard of this Tommy Hilfiger guy? In other words, we are not immune to advertising that purports to anticipate our own discourse. Wearing some guy's name on your chest or on your shoes or on your Website ain't a call for revolution, whether the name is Nike or FUBU -- but culture has been commodified to the extent that a lot of folks think it's a revolutionary act. We let the labels do the talking. But then again, commodification of discourse is the story of the twentieth century, ain't it? That said, I love this. It's the attitude that got me online, and it's the attitude that'll save the Net (and the rest of the culture). Sign me up and direct me to the battlefield; I will fight the good fight with you."

• V. Bruce Hunt, Manager, Internet Technology, Advanced Technology Group, Adobe Systems Inc. and Silverfox Consulting - "The start of building a new foundation for the knowledge civilization."

• Robert Kost, EVP and General Manager, US Interactive - "Now that Communism has fallen, whither Capitalism? This way..."

• Dave Winer, a.k.a. Mr. DaveNet, UserLand and Scripting News - "Dudes, you gotta know I believe this shit. Sign me up."

• Mark O'Toole, Director, Beatstream Multimedia - "As evolution of the power of the individual has become more and more apparent in many markets, it is now the individual whose desire is once more important and not the creation of that desire by the 'massage' of the media or large marketing campaigns. The web allows for a new individuality in both inquisitive acquisition and informed choice and makes the new consumer a moving target for the unwieldy sales processes of yore. This is a step in the evolution of modern commerce and modern culture. An important manifesto, and a beautiful one."

• Andy Moore, Editor-in-Chief, KMWorld magazine - "Wait just a minute here...let me get this right...you want us to honor our customers and our employees equally, grow some humility and recognize that people buy things from us because they trust us, not because they were tricked into it? Common sense seems downright subversive when it's been absent for so long. Thank you, ringleaders, for waking us from a somnambulant march off the cliff. Let's just hope it was in time."

• Tom Matrullo, Editor, Comcast Online - "I've followed this project with great interest. Luther had nothing on these guys -- their 95 theses make seminal headway into a medium whose alphabet we are still decoding, whose grammar we barely discern. These are original insights that will grow in consequence as they are unpacked, discussed and challenged."

• Larry Bohn, CEO, net.Genesis - "These four net horseman envision the business apocalypse that is already happening. Beware or be roadkill!"

• Rachel Ehrlich, Executive Producer, Mercury Seven, ChannelSeven.com - "I'd like to print the manifesto and nail a copy to each of doors of the executive staff here and email copies the to CEO, President, and COO of our parent company, but I hesitate because none of them would read it. How do I snap them out of their self-important, corporate funk? As for identifying myself as a seditious element by commenting here and spreading the word internally at Mercury Seven, I regret that it would serve only to enhance my hip, antiestablishment, new media image. I don't think these people would hear the words, get the gist, make it happen. I guess it's up to me. Thanks for the galvanization."

• Stowe Boyd, President, Running Light - "The business culture is retreating into a reactionary conservativism in the face of global connectedness of our emerging world society. Just like the ritualized clothing of business -- the medieval suits and pointless neckties -- much of the claptrap surrounding the conduct of business is a form of obedience to obsolete and dangerous mores. The Internet is subversive, since it breaks out of the linear/hierarchical mindset into a world of feedback and lateral communication. McLuhan wrote in 1964 that the speedup of the electric age is as disruptive for modern literate Western man as the Roman roads were to tribal villagers."

• AdriEl Brunson, President & CEO, elektravision corp.

• Peter Flynn, Textual therapist, Silmaril Consultants - "Exactamente! Cluetrain puts the horse's head in your bed and presents you with the can-opener as well as the can marked "Worms". It takes up where Herzberg, McGregor, Drucker, Townsend, et al left off by delivering the long-awaited KITA. And it's not just corporate synapses that need a ticket to ride: governments, NGOs, and academia are largely unaware that the railroad has been invented, let alone that the cluetrain is standing at the station and ready to leave."

• Dan Miller, Editor in Chief, The Kelsey Group - "I'm proud that this ol' war horse of what was once called 'new electronic media' has finally been dispatched to the clue factory at the origin of the cluetrain. It's clear that we're not going to get to the dawn of the new era until we get past the din of the aura surrounding high-flying start-ups with inflated equity to spend, as well as the usual collection of incumbent carriers, manufacturers and retailers who can never quite scrape the legacy from their boot heels."

• Loren Buhle, Consultant, PricewaterhouseCoopers - "An interesting insight into the inner workings of corporations large and small. As we move forward into the world of e-business, the customer is transforming the market from one of mass marketing to 'making meaning' -- creating personal relevance. This manifesto understands that in the eyes of the consumer, e-business is really 'Me-Business' -- my time, my place, my price, my way. Savvy organizations that wish to lead in the future should pay attention to this statement -- or be roadkill!"

• Randy J. Hinrichs, author Intranets: What's the Bottom Line - "I swear you have hit techno companies on the head. Big, boisterous, blatant, bellicose, behemoths bemoaning banality and bastard barristers."

• Michael O'Connor Clarke, VP Worldwide Marketing, PC DOCS / Fulcrum - "The cluetrain manifesto should be handed out to all school leavers, worldwide, as soon as they start their first 'real' job and before they get greyed out by post-capitalism. It is the only Employee Handbook they'll ever need - regardless of the job or employer. It should be essential reading at high schools, colleges and companies throughout the world. 'For the history of the world is nothing but the development of the idea of freedom.' Everyone should be entitled to your opinion - but we need to get it to them now before the damage runs too deep into their core and the corporate veal pens claim more victims. I'm spamming the URL to everyone I know. Then again: it may be that your sole purpose in life is simply to serve as a warning to others ;-) You may find that you never get another consultancy assignment again as you have committed the unthinkable - you've revealed the man behind the curtain. Many CEOs will be way too uncomfortable to entertain what you're proposing. Good. They need to go anyway. Viva la revolution."

• Don Ross , Managing Partner, Six Offene Systeme GmbH - "I used to feel badly about being just a bit too young to have been an 'agent of change' during the '60s... now I feel excited about the opportunity to take part in a much larger and more complex paradigm shift in the next millennium!"

• Dinah Sanders, webcrafter, MetaGrrrl - "'And it might begin to reach you, why we give a damn...' -Spanky et al."

• Tom Mandel, C[ETIFKVM]O, Caucus Systems - "Listen to this. These people are almost as smart as I am."

• Mark Patterson, Executive VP International Operations, EOS International - "I connected with most of the manifesto as soon as I read it. Intuitively, I recognize it as stating what I've been trying to formulate from my own thoughts. It actually represents changes we are trying to make in our own organization. But only some of us yet see that listening and responding are the core of what we do. And that making money is not the goal but the result -- the wake behind the ship. I'll be forwarding the manifesto to our Board. Wish me luck!"

• Gerri Sinclair, President and CEO, NCompass Labs Inc

• Keith Dawson, Editor & Publisher, Tasty Bits from the Technology Front - "The Ringleaders, wearing clue pheromones, doing the clue mating dance, have trolled through a field of naked horny clues during clue mating season -- and lo, they've gotten a clue."

• Peter Merholz, Chief Problem Solver, PeterMe Problems Solved - "You fools. Why model yourselves after Luther when Letterman is so much more popular. What are the Top 10?"

• Steve Johnston, Director of Development, Interactive Media in Retail Group - UK - "Intravenous clarity. The common sense that is sneaking up, yet nobody has put it into words quite like this before. It registers, deeply."

• Francois Gossieaux, VP Marketing, Instinctive Technologies - "This stuff is here already, and if companies don't realize it, it's at their own peril! This is the time to fix the 'Information Deficit Disorder' that has plagued most markets so far - buyers cannot find the appropriate information about the companies they are buying products from, and companies clearly do not have a clue about what their buyers really want. Those that were purposely putting up this smokescreen will no longer be able to do so because the buyer is finally in charge!! Let's start that conversation..."

• Bill Braasch, CEO, DBA Software - "'what it is is up to us' (I think I stole that from Howard Rheingold)"

• Tony McKinley, Director, Professional Services, Innodata Corp.

• Jim Montgomery, E-news Editor, KMWorld - "Written by and for those who don't like being called eyeballs, seats, or end-users. We're people dammit, and it's high time we were recognized as such. Word-of-mouth is the most effective marketing plan in existence. Yet companies in every discipline are wrapping themselves in complex lingo and foggy rhetoric, at arm's length from their customers. (The Egyptians taught us what happens when you wrap things up really tight.) Earth to business: enveloping yourself in yourself doesn't immortalize, it suffocates. If you don't understand how people fundamentally impact your business -- both inside and outside your building -- then go ahead and mummify yourself. You'll be a museum exhibit for Business Ignorance and Failures. Back behind the Egyptian treasures display."

• Sean Carton, Managing Partner, Carton Donofrio Interactive - "I'm blown away. Floored. Bowled over. The manifesto rocks. Recognizing the human, coming to the realization that the Network is the People, not the hardware, stupid, a crystal-sharp prescient vision of what all this means that rises above the jargon, the cover stories, the glowing 'billionaire of the moment' interviews and the fawning rip-n-read 'reviews' that make up so much of the conversation these days. All the emphasis so far has been on the 'technology' on the 'information' without ever standing back and realizing that all these things would be pretty freakin' boring if it wasn't for the people creating and operating and transmitting and communicating over the tech. By coming to the realizations that you all have come to, we take one giant mondo step closer to the point where the technology finally disappears into the background where it belongs and the content and the conversations are what matter. It's about time that people woke up to the fact that mass media is going away. Mass culture is being replaced by networked microcultures existing outside of analog time and space. In a hyperlinked world, everyone is your next door neighbor. We should start acting like it. This is cool. Thank you for sharing it with me."

• Steve Telleen, Giga Information Group and iorg.com

• John Freshley, Director of Marketing, grapeVINE Technologies - "The temptation is to think that this new conversational dynamic is nothing more than yet one more paradigm shift -- just the latest version of BPR or outsourcing, and that simply adopting the model of a new leader (Amazon, Yahoo or Dell) will ensure future success. The problem is that the ability for the market to form, communicate and change is not temporary, is not a fad. It is a permanent change and it is always dynamic. Therefore, imitation is a certain recipe for disaster. And that should scare all of us. We may have to start thinking and really listening."

• Dean Landsman, President, Landsman Communications Group - "I share these views wholeheartedly. Wake up calls have a tendency to be ignored, except by those with some sort of urgent agenda. Some people get a wake up call they didn't put in for....they get awakened. The idea, then, should be to spread the word and see what reaction comes in. And, as that reaction is the initial step in a conversation (it isn't a conversation until it goes past a statement), the dance begins. I hear the music. I hear the train. I think I already boarded the train. Count me in."

• Deborah Schultz, Manager, EC|Solutions, AnswerThink Consulting Group - "Amen! I refer to this as the Dr. Seuss metaphor - 'Revenge of the Whos.' Gone are the days when all the little Whos in Who-ville have to shout to be heard. The Web empowers all the Whos...er humans!"

• Ken Freed, Editor & Publisher, Media Visions Webzine - "Good for you, Cluetrain! We need more such efforts to promote a deep 'global sense' of our universal interactivity. See this document in context: Luther's 95 Theses split the church, but his writ against the bull of papal indulgences also exposed rampant corruption. Similar risks and benefits apply here. Will your new 95 Theses serve to unite more than divide? I pray so. We need visions of our interactivity that inspire us to practice responsible self rule. Ultimately, we need an Internet constitution with a bill of rights and responsibilities. Pending that, I gladly support projects like this that help pen the bull of greedy corruption rampaging though our world."

• Phil Smith III, Troublemaker, Distributed Web.com - "It's coming, it's here, it's not stopping..."

• Tom Craig, Public Face, Paradox Cafe - "That which seems impossible and unreasonable today, may be the obvious answer tomorrow."

• Ross Stapleton-Gray, President, TeleDiplomacy, Inc. - "The metaphor of pioneering the electronic frontier used to be a compelling one to me, and the source of a little bittersweet regret in the recognition that that phase was coming to a close, as the newbies began being dumped onto the net in their Conestogas of E-Commerce, ordering housewares from the virtual Sears & Roebuck and citifying the place all to heck. But it's the other way around: Gotham is being reinvaded by the wild, and we were just the first to notice the mistletoe sprouting from the utility poles, and the beasties run amok in the ornamental cabbage."

• Lawrence Nyveen, Editor, Netsurfer Digest - "Soon, soon."

• Judi Clark, anarcho-syndicalist-at-large, ManyMedia, WomensWork - "About damned time! I've been living many parts of this Manifesto for years. You know how this culture views a woman spouting things like this in public places? Yeah, right. Now I have some Official White Guys I can point to who legitimize my rant! I've been broadcasting my mute button on the Infinite Wisdom port for some time, but it seems corporations have that one blocked. They don't want to know we think their commercials are unsatisfying, demeaning, and tell us what they really think of us. I'd like to tell them what I really think--they'd have to sit down first. They'd have to check their marcom departments at the door. Hell, many companies would have to check their upper management at the door too. They think they know what I want? Yeah, right."

• Jason Bluming, Student, Harvard Business School - "Wow. The Internet is Quid Pro Quo and Cluetrain is standing at the door asking what you bring to the party. If this list doesn't remind you of the person you want to be, you might want to stay off the net, but if you don't see that you're not quite there yet, even that won't help. WWW -- Warnings, Wisdom, & Wit."

• Ray Adams, Partner, RALS Computers

• Michael Fraase, Publisher, ARTS & FARCES - "Sign me up. This is the most intelligent thing I've seen in a while. Refreshing, no bullshit, no buzzword bingo. Conversation -- what a concept."

• Edward Vielmetti, The Vacuum Group

• Paul Smedberg, Artist/Partner, BCS

• Mary Lu Wehmeier, Strategic Planner - Wizop, InCue Online - Broadcast Professionals Forum on CompuServe - "Let the enlightenment begin. It's about time we turned Rageboy et al loose on the real world. I've been turning the URL loose on certain people in the past couple days. It's a real nice wake up call."

• Raines Cohen, Co-founder, Berkeley Macintosh Users Group (BMUG)

• Peter Moore, Managing Director, Turner NewMedia - "At last. We were getting quite lonely (though rich) until we found Mr. Locke and his gang. Move it? All our clients are receiving the manifesto today. Thank you Gentlemen."

• Michael J. Stern, President, Adeste.com Information Markets - "Capitalism promises 'customer sovereignty' -- since we can choose which products we buy, manufacturers are forced to design products which please us. The sad reality is that legions of similar goods are created, and companies spend millions to advertise them in a bid to manufacture demand. Levine, Locke, Searls & Weinberger show us an alternate path, in which improved communications infrastructure allows companies to create products and services which more accurately fit the needs and expectations of their customers. Customers become partners in the design process. If it works, maybe you'll never have to spend 20 minutes on hold ever again."

• Dylan Tweney, Columnist, Infoworld and Tweney.com - "yes! yes! YES! it's about time somebody nailed up a few reminders of the Net's revolutionary potential, which seems to have been submerged by the hype lately. Let's ride that train!"

• Michael P. Burton, Network Engineer, Portland State University - "The Future is as as fluid as the past. We make the present out of both."

• Gordon Cook, Editor and Publisher, The COOK Report on Internet - "ICANN - The Internet Consortium for Assigned Names and Numbers is failing the Internet because its board hasn't a clue. The ICANN Board is approaching the stakeholders of the Internet in the very manner of the clueless corporations pilloried here. If it doesn't get on the cluetrain it will crash and burn."

• Chris Worth, creative polymath, chrisworth.com - "You know people who won't read this, right? People without the vision or the balls to understand how the world is changing? Good. That's who you should send this URL to."

• Doug Bond, Director, On-Link Technologies - "Locke and his Linux, Java, dead-headed web-zine cronies again, bemoaning 'smart markets.' Where do I sign..."

• Nathan Patrick, Wizard/Guru, PEM Electronics Co. - "The way of the future. Don't deny, embrace. Everyone knows that the world is evolving, but we don't know what it will become."

• Jim Bair, Vice President and Chief Strategist, Knowledgen, Inc. - "enterprises of any size are about power, with exceptions among the over educated. the community of employees, i.e. the people, has no predictable integrity. Maybe a large proportion will put integrity before gain, but one of the big levers for Internet commerce is deception: it really pays."

• Mark Aldington, Managing Director, Aldington & Associates - "At last the moment we have been waiting for - RageBoy unleashing a lucid and compelling message - Let's breach the corporate citadel!"

• Brian Millar, Creative Director, RMG International

• Matthew Walker, Whipping Boy, Electric Sheep - "I always knew the Web was a revolution since I discovered I could work in my underpants. And now you say there's more! Who knew?"

• Tom Williams, Chief Poobah, Messy Productions - "Examine your rules, forms, policies, ethos. What possible relevance/benefits do they have to me, your customer/partner? Do I not think? Am I not human?"

• Martin Bull, Treasurer, Adelaide Computer Club - "I haven't read it yet, but it must be 'true' it's on the internet. Laugh, I nearly ####."

• Rami Kuttaineh, Student, Mill - "I am just a dumb kid whose been using a computer since age 4. But what I know is that this site is the shit. I've been online since age 15. If you don't trust someone like me to give you the lowdown who are you going to trust? PS: If you were looking for a clue to rami's current age; his birth is marked to within a month's time of Elvis's death."

• Russ Edelman, Listen & Question Guy, Corridor Consulting - "The web accelerates the truth and this cannot be denied. So tell the truth, execute, fail and succeed... execute and succeed... execute and fail... execute... and keep executing."

• Bryant Duhon, Editor of Inform, AIIM International

• Cya, Mmystress of All She Surveys, Y2K page - "An initiative framed in speech is so much more civilized than shaking a stick... may the potential of its greater reach be realized."

• John Detwiler, Web Technology Coordinator, LTD Commodities, Inc.

• Mike O'Connor, Curmudgeon Emeritus, gofast.net, Inc. - "jokes? stories? kindness? 'been doin' this a while... community radio, e-democracy, speedy Internet, Y2k... all part of the same fabric."

• Bob Toth, President, MesaView, Inc. - "Whoa! Get to the station and jump on the Cluetrain. These 95 points are as relevant and revolutionary as the Declaration of Independence. (Well, almost). In fact, this should free those individuals (companies) that are tied down by manic business principles to open up to the future of this eCulture. By signing this manifesto and joining the ringleaders be prepared for ultimate submersion into the underworld of thought, business, the internet, and humans as the interface. Watch your back, the Government may send the Conspirators Intelligence Agency after you. Book'em Danno."

• Kelly Beecher, Office Technology Analyst, Jones Day Reavis & Pogue - "The same wake-up call that 'Up The Organization' was in the 70's, for those who no longer read books."

• Chris Heathcote, Digital Media Developer, Head New Media

• Mary Dungan, Editor - "All you say is probably correct. What immediately strikes me, though, it that you're addressing people/corporations that are no longer relevant. You can't convert a dinosaur; they're dead and gone. What we have seen so far is not change in the existing systems, but whole new systems (and paradigm shifts, whatever). The winners are not merely those who have caught on to this, the big winners are those who have created this. Of course, in the meantime, the clueless are paying our consulting fees, etc. And we have to make a living."

• Clint Glenn, Supervisor - Manuals & Writing Services, Motorola SSG - "I'm getting scared, Dave. I actually agree with much of the Manifesto. So, as they say, 'in for a penny, in for a pound'."

• Darrell King, Owner, The Web Center - "Open Source and Free Software, plummeting hardware prices, realistic real-time global communication between individuals, increasing use of the Net, exploding technologies and discoveries, and now this manifesto...do you think anyone can still be blind to this New World?"

• Jim Champoux, Producer, BGM Films - "We seem to define ourselves by pointing a finger somewhere and saying 'we are/aren't like that' and however noble the intentions, human nature always wins. Negative advertising still wins elections, people still buy GM and MS, and missiles are still thrown around to preserve the peace. Activism has been replaced by political correctness. And some enterprising soul will take the manifesto and incorporate it into a seminar series. Keep up the good work."

• George Elam, Jr, Dir. Computer Services, Chemical Market Associates, Inc. - "1) The gap between 'What I Want' and 'What they Have' is getting larger. It isn't because I want less. I'm not alone here, am I? 2) As the rich get richer, will they own and control the bandwidth?"

• Kee Hinckley, Founder, Somewhere Consulting - "As brand loyalty disappears, it is being replaced by something with more depth. Whether Amazon or Barnes & Noble have the better prices or selection is not the issue. The deciding factor is where you have made a commitment to the discourse. I shop at Amazon because that is where I have put my reviews and conversed with authors. The smart companies turn themselves inside out, revealing their insides to the public, and bringing their customers into the fold, making them an integral part of the company's sales, marketing and support organizations. Brand loyalty is replaced with a commitment to success. If they fail, then my contributions are gone forever."

• Tim McEachern, host, Geek Nation - "'the revolution is here!'"

• William F. Slater, III, Slater Technologies - "This is a great website and I really agree with most of what you wrote. I will take your advice and post your Manifesto in its entirety on my site."

• Jayne Cravens, Program Manager, Virtual Volunteering Project, University of Texas - "Thanks for reading my mind and putting my abstract, random thoughts into concrete, meaningful words. Next, could you please compose something to send my Mom?"

• Kyle W. Patrick, Guy Who Knows More About Computers than You, Rice University (the Electronic Text department pays me, for some reason), home page - "A fine idea, lads. Head-bashing time has finally arrived, eh? Well, I still think that Thesis Numero Uno should read: 'The history of all hitherto existing corporations is the history of market struggles.' Catchier than an Intel commercial, I think."

• Tom Elliott, Wordsmith, Self-employed writer - "As usual, Chris, you and your cohorts' visionary enlightenment has breathed fresh air and new life into my tired-of old body. What a wonderful manifesto! The truth it contains could not possibly be denied by anyone possessing common sense and a love of and respect for the millions of sincere humans so desperately in need of those truths, which soon will be the credo of the Web. That fresh air sure does feel good."

• Peter Wendel, Birkenstock Express On-line

• Mike Robinson, random guy - "'Less Hype, More Real'... wait a minute, hasn't that slogan been used to sell me something already? It's time to realize, my demographics do not equal me. Get to know me. Let me get to know you, and we can help each other."

• Perry Evans, President, netIgnite - "I always wanted to sign a manifesto. It's even cooler that it's slap-your-forehead simple and deep all at the same time."

• Maria LC Salomão, Personal & Professional Coach/Speaker, Armada Global - "(enter music) As the Beatles once said, "You say you want a revolution, wellllll you know...." Yay Cluetrain! Everyone knows/senses that there is a huge hole in the way we are allowing work to unbalance us. Your efforts help people to STOP*REGROUP*FOCUS! You help us remember to get back to the basics. Thank you for making the world a better place! It's all about taking one step in that direction versus 'getting there.' Kudos my fellow humans!"

• Pete Goldie, president, Lightbinders - "George Carlin says it all much better and funnier... but not everybody gets HBO. You have done as good a job as can be done without using the phrase 'cocksucking corporate assholes'."

• Thomas Anderson, President/CEO, SearchAtHome.com - "Sign me up. Time to stomp the hose of focus 'study' corporate marketing spew and instead get down to it with actual folks. It's about bloody time! Hey, ya know, this might just revive that little old idea called democracy in the marketplace. Hot diggety... Lead on... "

• Ken Hittel, Webmaster, New York Life Insurance Co. - "oh-so-right-on. but a caution: the previous 95 theses didn't vanquish the church, just split it. The churches are still very much with us."

• Elizabeth Lane Lawley, Assistant Professor of Information Technology, Rochester Institute of Technology - "Hire teachers, indeed! And make sure that teachers who are preparing students for "Internet: TNG" are climbing onto the cluetrain, as well."

• Thomas Jones, Founder, Southern New Mexico Linux User Group (SNMLUG) - "As the cluetrain began to pull out of the station, all I could think was, 'Thank God I'm on board.'"

• Keith W. Porterfield, Internet Bearded Guy, home page - "Yow!"

• Kevin Johansen, CEO, 4WORK, Inc. - "It's Karmageddon, and it's about damn time..."

• Robin Eichleay, Consultant - "Finally some genuine cool, clear water ... not the raw &!##%@ we all too often see bobbing on the surface of the NetSea."

• Jonathan Peterson, Technical Consultant, IBM eBusiness Services - "End-users talking to developers, manufacturers talking to consumers, dogs and cats living together, Mass Hysteria, human sacrifice. Employees have long since learned that they're commodities, but the corporations that commoditized their employees seem to have forgotten that selling commodities is a miserable way to make a buck."

• Blythe Butler, Free, Student, looking for one, or not - "Content and Connection - with regards to what really makes us click. 'On the Road' for corporate America."

• Gabe Goldberg, President, Computers and Publishing, Inc. - "500 Miles:
  If you miss the train I'm on, you will know that I am gone; You will hear the whistle blow a hundred miles."

• Bonnie Scott, founder, January31 Consulting

• Hugh Graham, Information Architect, iXL - "Let the power fall..."

• Rob Lawrence, Traffic - "You know it makes sense...."

• Chuck Hinckley, owner/agitator, Ash Creek Sundries - "I try to hobo on the cluetrain as often as I can. It has a distinct whistle that can be heard by some from miles away and by others not at all. Why is that? If you are riding the train and you see a lonely 'bo by the side of the road, I hope you'll stick out a hand and help me up."

• John C. Rowland, webmaster, Penton Media - "up until recently, technology has generally amplified stupidity -- it is heartening to see the paradigm shift."

• John M. Miller, Of No Important Title, UOP - "Not a CEO, VP, or other person of Known Great Importance (except in my own mind). Just -- but oh what a just -- one of the many voices waiting to be heard. Listening to those with a clue (emphatically including the ringleaders of this site) may be the only genuine value-added activity us humans participate in."

• Jim Meyer, VP, Marketing, Universal Systems Inc. - "Pretty strong words for a nascent medium. When we learn the lessons of the past and apply them -- Babylon made the first recognizable effort to advance knowledge management -- the web may prove true to this manifesto. Are you listening?"

• Bob Davis, Director of Web Development, SEG Network Technologies, Inc - "Like Gutenberg bringing the word to the people - so shall this manifesto change the world we know and work in. Keeping along the theme of the 95 theses, I present the following: 'Wer nicht liebt Wein, Weiber und Gesang, Der bleibt ein Narr sein Leben lang.' -Martin Luther"

• AD Marshall, Dir. S&M (Sales & Marketing), VietInfoComm&Edu (VICE) Consulting - "RB, et al, i still don't know if i'm witnessing The HyperEvolution or the Final Solution to the HypeRevolution, but i'm bedazzled all the same. I have to take exception with earlier Signer, tho: Tell US Interactive's Rob Kost that Communism ain't dead in VietNam yet, that the [Virtual] VC may have a few surprises for the US..."

• Gabriel Wilkins, El Fookerino, Ignorant Data Gluttons and Overall Stupid Bastards - "Size and importance disappear in the medium. Everyone is in the 14-21" range. We no longer care about subliminal advertising gesticulation flailings, or how much you paid that advertising agency to insult the collective intelligence. Business exists because the consumer allows it, not the other way around."

• Dale Poole, User Services Consultant, UPEI - "I used to run a BBS that didn't offer downloads, games, or porno. It was devoted to people talking to people. Pretty unpopular, especially at a time when the web was emerging. With pretty stuff to glaze (over) at, the idea of just talking was treated as outmoded, old fashioned. I feel vindicated in some weird way that the emerging juggernaut that killed my BBS (and made me feel like an anachronism) has now evolved to the point where talking to each other is becoming the most important thing to do. A big bag of kudos for pointing out the importance of talking. For the rest of you looking at this with scorn, enjoy your time in the null-lane."

• Dennis Moser, Member (Last time I checked, anyway), Human Race - "'That so few now dare to be eccentric, marks the chief danger of the time' -John Stuart Mill (1806-1873)"

• Craig Heckman, Director Information Technology, New Global Telecom - "A remarkably 'non traditional' yet completely accurate look at the future of business in the digital age. They should be teaching this stuff in grad school."

• Bob Jacobson, Principal, Bluefire! Consulting - "Yeah, but who's going to make the coffee? The Tragedy of the Commons, writ large. Ever notice how 'empowerment' alliterates with 'embowelment'? Or how 'respect' rhymes with 'neglect'? Our language tells the tale. I'm just full of questions now. All hail cluetrain!"

• Brian Jacobson, Managing Director, EXPERneT - "I'm glad I discovered the Cluetrain. I will make sure it gets wide exposure among my associates. The Cluetrain should make regular stops at the Collaboration Station ...soon to be Broadcasting for Innovation from www.projectice.com"

• Yvette Borcia and Gerry Stern, Partners, Stern & Associates - "Be assured, we will be sharing this URL with our clients, readers, seminar attendees and students (UCLA & CSUN). We've been preaching these common-sense sentiments for years. How exciting to discover a community of like minds operating in (or around) corporate inner sancta!"

• Angus Elvis Fernstedt, Chief Sensemaker, Institute for the Prevention of the Future - "Einstein said it best: 'Perspective is worth 50 IQ points.' You've got it. I'm with you."

• Tom Christoffel, Facilitator, Futurist and Regional Planner, TJC Designs - "Cooperation is the primary activity on this planet. Regional cooperation is any two crossing a boundary. Community precedes cooperation. We live, work and play in regional communities - all of which are local. Local is a scale with a single cell on one end and the entire planet on the other. Every combination in between is a level of regional. Regions work. The net connects peers, communication, community, cooperation and the creation of value."

• Bill Koslosky, MD, Director, BKMD-Medical Media Marketing - "Internet media is not like print or TV. Looking at how some pharmaceuticals are marketed in the mass media you might see a 'snowboarder' schussing through a field of grass to promote some new allergy medication. The average Internet user (viewer, consumer?) demands more detail about products and certainly as newly-released drugs use more sophisticated mechanisms, the details about the potential contraindications and side-effects must be available to the consumer. The long-touted idea of 'informed consent' requires that the medical community provide the explanations that a more sophisticated patient population can appreciate and use to make informed decisions about their medical care."

• Tom Blumenthal, Owner, Q&A, Inc. - "The www is the corrected design of the tower of Babel? Hope so."

• Tony Lovatt, Software slave, PEC - "For years, Dilbert has been my hero. But now I've got a new train to catch."

• Udhay Shankar N, Virtual Community Engineer, Gray Cell - "The net is not about technology, it's about sociology. Glad to see people are realising that."

• Pradeep Vasudev, Copywriter, Activ8 Technologies - "finally, someone who had the guts to get real!"

• Ed Blachman, Co-Founder, Eastgate Systems

• Keith Juden, Web dude, Amadeus - "What a bold precedent - putting truth and common sense on the Web! Thank you, gentlemen, and good luck... to all of us."

• Mike Lucero, Community Organizer, USAContractor Network - "Finally a breath of fresh air in the smoke filled arena of the Internet! Bravo!"

• C. Dodd Harris IV, President & CEO, The Society for More Creative Speech - "A great many of these 95 Theses are anything but innovative - they seem, in fact, to have been included to pad the list to 95. That's okay; I'm sure Mr. Luther did much the same in his day. I am signing because the central insight of the manifesto is innovative. And important. We interact in ways the corporate world cannot encompass. If they want us back, they'd best catch up - and start speaking our new language."

• Matt Dabrowski, NDB Internet

• Marianne Cooley, President, NetHorizons Unlimited - "It's all so simple, really."

• Larry W. Borsato, Nobody in particular, Nortel Networks - "I've seen company intranets that suggested what personality an employee should have, and what tone of voice they should use, as if molding everyone into the same shape would sell more products in an individualized world. I believe so deeply that I emailed it to my President. I think he'll understand and appreciate it."

• Tom Meyer, Principal, TOM DOT COM - "What comes after the Intranet? We should really be heading toward the IndraNet, the inter-reflecting network of jeweled beings writing mission statements together."

• Barry Campbell, http://webveranda.com

• Ralph Bentley, art director, Kittelson & Associates - "And they said the word... '74. We are immune to advertising. Just forget it.' ...hits it right on the ol' head! Advertising is just so 20th century."

• seth mallamo, http://clem.mscd.edu/~mallamos - "The future is about people, just as the past always was. The only way for our species to progress is to improve our communication and increase our knowledge."

• Phil Hood, Senior Analyst, Alliance for Converging Technologies - "I think that the power of the 'Net to push Linux and MP3, against the wishes of major corporations, is a major clue."

• Linda A. Burman, President, L. A. Burman Associates

• Ted Bailey, imagineer, the Imagination Factory - "All around us are demands for an expanded sense of awareness to a great many more issues and requires us to cultivate and use more of our basic senses... and maybe, more importantly, our imagination. Imagine what we'll do when we get a clue!"

• thomas brinson, supergalactic chief of everything, brinson & associates - "Y E S -- to be fully human is to resist the inhumanity in our organizations, to defuse them and liberate ourselves from their subtle influence."

• Bill Scanlon, Attorney, Intellectual Property Law and Internet Law, The Scanlon Law Office

• James Burd, Engineering Consultant, JMB Engineering - "Thank you for so clearly saying what I have been trying to say myself for the last few years."

• Roger Whitehead, Director, Office Futures - "In the days of maritime trade (and in the industrial revolution), employees were 'hands' - because that's what they contributed with. In the days of white collar work, employees became 'heads' - because they contributed with what went on between their ears. What is the implied contribution of 'eyeballs' or, worse, 'seats'?"

• James H. Cloos, Jr., http://www.jhcloos.com

• Charles Hope, Programmer, Audio Video Zone - "Does this mean we don't have to wear neckties anymore?"

• Kevin A. Jackson, WebMaster, CanadaOne.com - "There can be no doubt. Now if only I could type a little faster I would be able to talk to all these great people, make a living, and sleep sometimes too..."

• Miriam Zellnik, Freelance Technical Writer - "Hurrah! I'm glad someone took the time and effort to write down all of the things that I too believe but am far too lazy to articulate."

• Rory Sutherland, Creative Director, OgilvyOne Worldwide - "I think I agree with most of what you say. Certainly very few companies have learned that they now have to do business with customers who have mouths as well as ears."

• Bob Reap, Co-Director, Teachers.Net - "I'm down with that. Lead or get the hell out of our way...."

• Shirl Kennedy, Internet Waves columnist, Information Today, home page - "What was it they said about the large dinosaurs like the brachiosaurus and apatasaurus...? They were so huge and their brains were so small that if another dinosaur bit them on the tail, it could take years for the pain to register."

• Christie Mason, Performance Coach, Managers Forum - "In short, 'See the ball, be the ball' - Caddyshack. 'Stop the Insanity' - Susan Powter. 'Do Unto Others the way they want to be Done Unto' - The Platinum Rule"

• Anne Wayman, writer, editor, webmaster, membership coordinator, various - "cool, but I'd be happier if there were a woman or two among the ringleaders"

• John R.W. Lydecker, viscount, JRWL Videomaker LLC

• Marcia Blake, Managing Director, Opto Communications, LLC - "At last, a succinct summary of what I've been preaching for years to client companies and business associates alike. Their common response: YAWN. Now, with the wide circulation this massively clued manifesto will achieve on the Net, they'll have to respond. Or die."

• Fred Baube, Gadfly(?), More Magic Software - "Most impressive, a plain-speaking verbalization of the organization-driven dehumanization that disquiets us all. Workers (that's you and me!) must be whole human beings, and connect to this wholeness in their work, rather than leaving it at the door when they enter the office."

• Herbert Punz, CPV Communications - "I agree in general with your manifesto, except the few points where the authors' wishes are a little too far away from reality. Money rules, and following the latest developments of the Internet I see a huge part of the creative minds walking down the street direction Wall Street. Investors are standing by to flood the Internet with money for one very simple reason - Control. These people fear nothing more than the changes you describe in your manifesto, so they use their financial power to conquer your power. And reading the news, their followers are growing fast."

• Dru Oja Jay, student, http://www.windseye.com/Dru - "Beautiful stuff - god knows this is being thought everyday, but you all made it official. Congratulations."

• Eric Soroos, Engineer, Designer, Internet Plumber, http://www.soroos.net - "The revolution will not be televised, but it sure is showing up on the net."

• sumo kindersley, systems consultant, Computing Science Simon Fraser University BC Canada. - "oh yes...thank you. for all of it, but 85 and 90... eerie to see my thoughts on the screen."

• Graeme Thickins, President, GT&A Strategic Marketing Inc. - "You're either clued...or screwed and tattooed. Marketers: write thesis #2 on the back of your hand. And welcome to your new profession. Market segmentation is dead, long live market segmentation."

• Stuart Ridley, freelance writer, - "It's real"

• J.W. "Bull" Cook, Behaviorial/Social Scientist, Bull's Museum of Unnatural History

• Geraldine Mongold, Project Manager, Landata Systems Inc.

• Toria Thompson - "Yeah!! someone else who not only gets it but has the gift to articulate the globby mess that it is."

• Rick "da rixter" Hatfield, Mutant Artist/Mathematician Extraordinaire & Official Portraiteur to RageBoy - "Absolutely on target -- completely consistent with my own intuitive/psychic vision of the future. Believe it! You are betting your ass."

• Lance Sultzbaugh, Technical and Scientific Information Ferret, Elan Pharmaceuticals, Menlo Park, CA - "Yesterday I received an offer to purchase a book promising details of websites which offer medico-scientific information on the WWW. No CD. No online access. Wave of the past."

• Joseph Clay Thompson - "Or, to put it another way:
  "He who binds to himself a joy
  Does the winged life destroy
  But he who kisses the joy as it flies
  Lives in eternity's sunrise."
  William Blake"

• Holly Harrington, Web Developer, Intel - "I'm on the train! Now, can you send this to my CEO?"

• Stephen Gilliard, Free human being, The Big Blue thing out back - "The best way to work is with commitment, common sense and shared objectives. Too bad all those are too rare these days."

• Hal B. Rager, Consulting Archaeologist, http://www.scsv.nevada.edu/%7Erager

• Z. Sharon Glantz, Konnexxus - "What a relief -- there are other people working to help the world of the Net evolve in a way that makes sense."

• Margaret Stokes, http://www.milamba.com

• David J. Aissen, Vicarious Conversationalist of the Digital Ether, Very Little - "Unfortunately the current manifestation of the corporation is, in part, our progeny. What drives the actions of the corporation is the objective of its leaders: "maximize shareholders equity." In a vacuum this is a noble goal. Where it goes wrong is the fact that the owners of the corporation are anonymous. They do not have to answer for the actions of their hired guns (Lorenzo, Chainsaw Al, Broadhead, Smith.). How often do you see a role call vote in any political body? The aversion to expressing an opinion (or having someone know their real thoughts) seems to be pervasive today."

• Jeffrey Harker, Consultant, The Harker Group - "I was sitting in my cubicle at a major aerospace company with a trashcan on my head when an associate sent me a copy of this manifesto. I wanted to burn the place down immediately. The times they are a changin' and nothing will ever be the same again. Viva la revolution!"

• Greg Roelofs, Real Stud Hombre Cyber-Muffin, PNG Group, Info-ZIP, and a certain large company - "Is there any company more in need of reading this than the one for which I work? A few, yes, but you'd be hard-pressed to find them. Is there any chance those in power actually will read this, much less take it to heart? Most doubtful, from where I sit..."

• Carole Guevin, chief Imagineer, Soulmedia Studio - "You can count on all my influence to further knowledge of this manifesto - enough whining, enough status quo - let's go do this now! I hope all signing are ready to walk the talk - this for a change would make a thundering difference! To all of us who've borne the seed of change: cheers!"

• Garth Kidd, ex-employee, Large American Systems Integrator - "The heavy corporate mantra of 'your sphere of interest, dear employee, exceeds your sphere of influence' gets hit with the very large, heavy object it deserves. About bloody time."

• Gerry Gaffney, Information & Design - "Too much webspace is conceived in the marketing department, built in the lab, approved in the boardroom, and inflicted on the 'target market', with never a glance or thought for the human at the other end."

• Mark Roth, communications architect, s!nergi studios - "Great work fellas! When is the abridged version coming out so we can post to stalls in executive bathrooms everywhere?"

• Paul Michael Hirst, President, W. Harold Enterprises - "Democracy, for better or worse."

• Dan Berkes, GalenaWeb/Midwest Interactive - "As much I as I agree with the cluetrain manifesto, I can see corporations co-opting portions of it for management strategy guides and training seminars then calling themselves 'cluetrain conductors' -- after all, what's a better market strategy than proclaiming ones' empire as the 'anti-corporation'?"

• Dana de Leon, College student of digital arts - "I was most impressed by this page; it is the same rhetoric I have been taught since I was small; to play fair, be nice, and treat those as we would want to be treated. Very refreshing to see so many people in agreement with that."

• Avi Rappoport, Analyst, Search Tools Consulting - "Information wants to be free -- Stewart Brand said it a long time ago and I think it's true. Shared information is more powerful than the sum of its parts. When someone wants advice, they may need to pay for it, unless they've already contributed so much to the community that they have a lot of credit. Learning and sharing makes for exciting business and a good life."

• Michael Dillon, President, Memra Communications Inc. - "I love this idea. In the ISP industry we say it a bit differently but the concept is the same. Have you got clue? Hello, the cluephone is ringing and it's for you! :-)"

• Moss V. Collum, http://www.sjca.edu/~mvc - "I sign the manifesto because there is much good in what it expresses both about human beings and about businesses, but I do have one reservation: the overwhelming faith in the internet that is here expressed. Computer networks do not automatically create intelligent conversation. Any real conversation requires the hard work and conscious effort of individual human beings."

• Harry Max, Strategic Web Project Therapist, http://www.metamax.com - "What took this so long?"

• jim smith, partner, flenser - "5 days a week banging my head against a wall called 'can we make the logo bigger?' - and now this... marvelous."

• Frances L Smith, Director, Information Technology, Chemonics International Inc. - "The speed in which culture and companies change via the web is blinding. "

• Mar Orlygsson, Designer

• John A Kelley, www guy, Red Sky Technologies - "These are instantly recognizable truths, for at one time we knew, but had nearly forgotten. I shall spread the gospel as best I can."

• Ken Dow, Maricopa Information Design - "Open the windows. Wider. Breathe deeply - the air is fresh again today."

• Eric Fader, President, four chair productions - "The web is very complicated only when poorly planned. This manifesto is truly ingenious."

• Ravindra Joshi, University of Zululand

• gilbert vanburen wilkes iv, instructional technologist, cerebellumsoft.com and doctoral candidate in rhetoric, Carnegie Mellon University, home page

• Christopher D. Frankonis (aka President b!X), Guerrilla Techo-Fetishist, Global Effort to Eradicate Know-nothings (GEEK Force), President b!X @ GEEK Force - "GEEK Force vehemently proclaims the Cluetrain to adhere to the principles embodied in the follow definition of 'slack' taken from the Oxford English Dictionary: 'In critical path analysis, the amount of time by which a particular event may be delayed without delaying the achievement of the overall objective'. (Figure out the relevance for yourself)."

• Jeff Wiegand, Chief Meteorologist, Electroponics, Inc. - "I love the Berlin Wall metaphor. A horrible thing humanity did to humanity. It's gone, let the traditional company die the same way."

• Chris Saltmarsh, Small (currently minuscule) businessman, Farpoint Ltd - "Moss V. Collum said 'Any real conversation requires the hard work and conscious effort of individual human beings.' Hear him! In my case, at the moment, that involves trying to build some of the stuff to enable people to grow, and grow with, the new communication. But how do I build a responsive and human company when I have to play the game of those whose interest and knowledge is dependent upon the old model? Maybe the UK is particularly antediluvian; heaven knows I'm not terribly good at being corporate. All power to your elbows, gents."

• Jeffrey Baker, Software Developer, Critical Path, Inc - "Racing toward the efficient meritocracy."

• Jim Flanagan, Factor, House of Baloney - "Hop on the Cluetrain, or be tossed in front of it. It's about time people learned that hierarchy is a bad way to organize large amounts of just about anything -- information, people, ideas."

• Jack Baty, Developer/Owner, Fusionary Media - "Oh man. Someone finally wrote it down. Now if you'll excuse me, I've got some mail to send..."

• Mara Statnekov, webmother & futurist, Statnekov Internet Consulting - "This manifesto is not just a clue, except to the clueless; it's the truth and a way of being. Thank you for writing and posting it. I'm all for talking from the heart."

• Dmitri D'Alessandro, http://www.connix.com/~dmitrid - "The Information Age is coming, and cluetrain will help with a kick in the pants, for those who would try and stop the Light."

• Jason Roache, IT Manager, Wealthy & Wise Advisory Services - "reverse the commercial lobotomy."

• Thomas B. Cox, http://home.att.net/~tbcox - "Markets are made up of discrete transactions between willing participants, repeated over time and informed by reputation, community standing, and track record. Its lifeblood is trust. Its food and wine are honesty and fair play. Learn this or be irrelevant."

• mirla criste, artist, designer, personal narrator, woman with a tail (tale), mirmaid hollow - "Right on - now let's get the CluelessNonConverted to sign."

• R. A. Davis, Manager, Large Software House for a Vertical Market Application - "Holy Blazing Obviousness, Batman. Tell everyone to pick up the Cluephone! Doc, I'm glad you're part of this. RAD, from the old CompuServe Broadcasting forum."

• Christopher D. Nusbaum, Webmaster, RPG Classics - "Most companies will be gone in less than 10 years unless they can change to fit the new medium. Personally, I think a whole new set of net-based companies will rise to take their place."

• Karl M. Bunday, Web master, School Is Dead; Learn in Freedom! Web site - "The Cluetrain 95 Theses apply not just to business, but to education as well. Soon is the time when learning happens as a conversation among learners rather than as a 'lesson' in a 'classroom' -- where, as Albert Einstein said, learning so rarely happened in the old days anyway."

• Philip Kruger, Electronic Commerce Consultant, Destiny Electronic Commerce - "At last, someone had the courage to put this together coherently!"

• Ola Friis, System Engineer, Siemens AB

• Massimo Fiorentino, We don't have titles - we're non-hierarchical, BrandFactory - "The world is holistic, the nature diverse and ever changing. So should companies be. Therefore, the manifesto is right on."

• Gregory Atwood, Principal, MemeSoup

• S Lane, Consultant, DAY Solutions - "This manifesto has a strong meaning to those who actually are out there and 'serve'. Consulting firms especially need to take this to heart as our main product, no matter the genre, is being available. period."

• Greg Rose, Senior Staff Engineer / Manager, QUALCOMM Australia - "There's a revolution in progress now, as we transition to the electronic and information economy. The Manifesto is a small step along the way."

• Larry Belling, Communications Consultant, Cap Gemini - "Knowledge is a drug. Just say 'KNOW.'"

• J. Frank Chambers, Principal, Sequoyah Cybersystems - "This will really piss-off the back-stabbers, the people that reach the top of companies by intrigue and dirty tricks."

• John Garison, Principal, DocuMentor - "At last - the electronic version of 'The Emperor's New Clothes!' As a professional dedicated to clarity of communication (online or off) I can only say Thank You and wish all of us well in our common mission of making information ubiquitous and understandable."

• Aaron Osterby, Partner, Osterby, Morgan & Associates - "Online communication is more about listening than the traditional print model which is 95 percent talking. To be an intelligent communicator both the listening and speaking forces must work in balance. This is the revolution of new media, this is what will change business communication forever."

• Niels Møller, Reporter, Berlingske Tidende - "And when we learn only to view ourself as people, not as lovers, employees, consumers, surfers or whatever we are bound to, we all do right."

• Horace S Chavez, President, Professional Business Systems inc. - "'Love your neighbor as yourself'. I really like your application of this concept, as well, to E-Interaction."

• Mark J. Gardner, Webmaster, Merck & Co., Inc. - "I had a reaction to these materials both shocking and simple: 'Of course.'"

• Skip Huffman, Varies by the hour., Carreker-Antinori - "Makes sense to me. I will be distributing to a few key players."

• Susan Peters, Replaceable faculty member, Small bit of a Big University - "I'm cluing my students in to the Manifesto. Thanks for getting it together in such good order--my doubts about the future of literacy on the Web have been put to rest."

• Daniel Tiggemann, Senior Dishwasher, Fachschaft Physik, University of Cologne, Germany - "I agree with the manifesto. I think that it does hold true not only for business, but also for politics. In Germany, it is common that members of the parliament do not answer to email requests. These will fall out of the parliament in future. Even more, the ability of everyone to speak to every other one will change politics in a a revolutionary way. Of course, these changes will be much slower than changes to business."

• Ron Lee, Third Eye, Off the Rails Group - "There will doubtless be people who will argue, debate and debunk these ideas. It will be interesting to see how many of them have the strength of heart to go down with the ship as their markets are eroded by those who will argue, debate and embrace them. Organisations who truly understand and adopt the concepts presented here far beyond paying lip service to them will be long remembered by their customers, their competitors and all who they have dealings with. Those who do not will be quickly forgotten by all of us."

• David P. Crandall, President, The NETWORK Inc.

• deke, graphic designer - "society is dying... unless something changes, and soon, we are all going to eventually continue our path back the way we came. our inevitable future coincides with history's past. the manifesto knows..."

• Bob Watson, Executive Director, Franklin Park Public Library - "Ah, the Great Conversation continues when information can no longer be hidden from the stakeholders -- and I like conversations. Good show!"

• Jim Chase, Senior Technologist - "Finally, a group with the guts to face this issue head on! The crashes you hear of barriers being toppled is the sound of profitability for those companies smart enough to listen. Toss the filters to open communication, and we developers can find out what the users really want. Treat a customer as a human being, and they become a part of the product team, with a vested interest in your success."

• Charles P LaHaye, MD, Chief of Medical Staff, Ville Platte Medical Center - "This train will only pass once. I hope we have enough sense to get on it."

• Tom Jennings, artist, World Power Systems - "We built a real business on openness and no bull:a complete success. We admitted serious error; customers ranted, but a week later bought more services. LEARN OR DIE; new mammals running 'tween the toes of dinosaurs. Long live the new flesh!"

• Mimi O'Connor, PR Flack, The PR Department - "You're blasting through where it counts. Keep shoveling the coal!"

• Nicholas Rudd, Chief Knowledge Officer, Wunderman Cato Johnson (retired) - "To quote Fernando Flores, human beings live in language. We are always already in conversation, coordinating our actions with each other to address our permanent, ongoing concerns as human beings. The market is a subset of our living together as human beings. So is the workplace. The velocity lent by technology now puts that coordination in real time. Result: change. Or it won't work any more."

• Nick Murray

• Sherry Miller, Oldest Woman on the Web, SherryArt.com - "For years they said there were no women on the web. Suddenly we're 49%. For years they said there are no people over fifty on the net. Now we're the fastest growing group online. The next step for The ClueTrain Manifesto is great new statistics. Make them up until they come true."

• Jay Cross, Senior Partner, Internet TIme Group - "Up the revolution! Theses-wise, you have nailed it. I'm emailing a copy to Al Gore right away."

• Evelyn Mitchell, tummy.com, ltd. - "Making and keeping promises, surprising each other with our creativity are the best things in business. It's no fun without a community."

• Evgeniy Pirogov, Project Manager, Novosoft Company - Software Company from Siberia

• Malcolm Lawrence, Editor-in-chief & Jack of Hearts, Babel: The multilingual, multicultural online journal of arts and ideas. - "Woohoo! You go, girl! Anyone would think you'd been reading Babel. Yup. BABEL. That's right, finishing where we left off. Making tower meet sky so you can play dice with the Man and Woman Upstairs. Our building plans are universal, so just tear your tongue out right now 'cause you won't need it. And while you're at it, take your tattered cultural baggage, fill it with soul candy, and tack it to the celestial. This is gonna be a party, and we'll beat that cultural piñata until it rains. Babel speaks your language. Babel stands with you toe to toe and eye to eye. Babel always turns the other cheek. Babel begs you to dip your hand in and rip out our hearts. They're yours. But Babel demands allegiance. To be our master, you must be our slave. For we are the generals who know too much to lead, the foot soldiers who know too much to follow. Join our ranks. The weak we'll make our kings. Of the strong? We'll make them our fools. Babel invites you to get nekkid and boogie to the universal beat - stone on stone in an endless rhythm to the heavens. "

• Pamela E. Patteson, Information Broker, Information Research Center - "A welcome site to a searcher's sore eyes!"

• raghunath, Senior Copywriter, www.dbsinternet.com - "I'd love to make a better site for cluetrain, for free. I mean I'm so much involved in its objectives - raghunath@roachees.com"

• Gary E Frazier, Operations Manager, Eugene Free community Network - "The cluephone is ringing, and it's for you!"

• Carl F. Hennig, Programmer/Analyst, Dynamic Linkage - "Well-written, well-organized, and will-be-ignored by all Fortune 500 companies... I vaguely remember some quote of Thomas Jefferson about the necessity of a new revolution every 20 years. This should be a revolution in business."

• John Mahoney, Editor, Log Cabin Chronicles - "Yes. Yes. Yes."

• Dan Corkery, Student, Bond University - "Brilliant. Simply Brilliant. A Seminal Work on the so-called 'New Economy'."

• Lex Kwee, general manager, new business associates [nba] - "conversation, or dialogue, is key. it includes listening carefully and speaking in context. too often, the context is missing, or single sided."

• Elaine Supkis, Chief Ox and Horse Operator, Falkenfelsen Farm - "Advertising is more influential rather than less but the Net allows the small guy, those who are unknown, to advertise and gain recognition without being a giant corporation. But the status conferred by slickly advertised objects and services still motivates buyers seeking reaffirmation of their own 'higher' status. At least the Net gives us a chance to find our markets our own way! Long live the Net!"

• Joel Turnipseed, President/Editor-in-Chief; E-commerce Consultant; Technical Writer/Free Electron (in order of Organizations listed above), Hotel Zero; The Change Factory; Platinum Software Corporation (Three distinct entities) - "OK, I'll sign on. Though I'm generally against manifestos, as they tend to enforce mental sclerosis, I found this one blunt (pointed? was I hit with a clue-by-four or skewered?) enough that the good damage outweighs the bad. And hell, if you've got no damage whatsoever, you're dead. The only complaint is that what we've got here is basically a bulleted list from people who want to get away from the culture of bulleted lists. How 'bout let's tell some stories here? (Prolepsis: Yes, the links are a good start.) Now I've just got to poop this around the office..." [absolutely. yes. send stories to letters@cluetrain.com.]

• Robert MacDonald, Director, Media Futures Institute - "Just as freedom of the press belonged to those who owned one, freedom of the web belongs to those who participate. Let the good times rock!"

• Asaf Bartov, Developer, Log-On Ltd. - "At first glance, the ClueTrain manifesto appears to be a well-meaning hackerish initiative that'll come to no fruition. That's why first glances are deceiving."

• Harry Brown, Sir HareNet, member of the much BSed (becoming less) silent majority, HareWare Int'l. - "The changing of the guard is way overdue."

• Tammy Turner, Business Owner, Pristine Communications - "What an inspiration to honest communication. How about a Chinese version of the Cluetrain site to get the companies in Taiwan and China clued in faster?"

• Scott M. Preston, http://www.msu.edu/~prestons/index.html - "This manifesto speaks a great truth: ultimately, communication is always between people. Creating intermediaries is inefficient and alienating. Speak to me as a person and I'll return the favor. Treat me as an object and I will ignore you."

• Debbie Wylie, Sales Manager, EIN Media - "A smack upside the head to remind us that we're interacting with people just like ourselves, and lots of 'em. I'll have to add a cluetrain disclaimer to all my messages so people know where the industry jargon is."

• David Anthony Brooks, Junior Network Engineer, Trusted Net, Inc.

• Barbara Connell, Chief Operations Officer, EchoBridge - "Indeed!"

• Jared McCarthy, President, Buyers Research - "It's about time people realize that the market is people. How odd that we've lost sight of ourselves and the fact that everyone else is pretty much like we are. Numbers? They are for those who are not willing to look you in the eye. And for those who dare look you in the eye, pick up the phone, and write a thank you note on real paper with a real pen with their real hand... the world is yours."

• Tom Davidson, MRR, Wang Global - "It's about time that someone noticed how personal interaction is fueling the great 'Net successes. From Amazon's reader comments to Yahoo's find-it-yourself freespace to eBay's hands-off but well-informed auctions (all now endangered by traditional top-down marketing), the greatest commercial 'Net undertakings are ones that understand that the customer is a peer and partner, not a puppet or purchaser...."

• Joan-Marie Moss, Author, Webmaster, Desktop Publisher, Public Realtions/Marketing Consultant, J-M & Associates / Creative Options - "This transition has been a long time coming. Businesses have a lot of growing to do. Only those who have the gumption to take a good look at themselves and recognize that they are in business to serve their customers/clients will get the picture. Those who understand that the people they serve are their primary reason for being will make the necessary changes. Those that don't are bound to ultimate demise. The challenge we face right now is the doublespeak of those who choose to use all the right words -- and still adhere to all the old behaviors."

• Stephanie Moffett, Web Developer, Modus Interactive - "Raise the bar and we will leap over it. Lower it and we will dig a hole beneath it. Let us all raise the bar."

• Cass Whittington, Consultant, Progress Software - "Electronic language must change the nature of public discourse just as written language changed it from what spoken language produced. I think this manifesto accurately predicts what that change is eventually going to be."

• Joseph Balsama - "All business should be reduced to the essentials: truths and lies."

• Michael Johnston, Me, Myself - "This manifesto states very clearly and concisely what I have personally felt for a very long time. Wake up out there, cuz this is the way of the future."

• Dethe Elza, Cog in the Machine, Lucent Technologies - "We are not 'Human Resources' either. There is nothing human about being called a resource."

• Leopold Bergmann, none, lb medien - "Hallelujah, this was long overdue. There may even be a German cluetrain sometime, although, I am sure, it will have a somewhat different feeling to it. We don't work laughing that much in this part of the world."

• Margret Bailey, uberWENSCH, Not Affiliated with Anyone in Any Meaningful Sense - "The sovereignty of marketing based on the alienated atomistic individual is vestigial, much like the monarchy of Great Britain. The explosion of the web has become traditional advertising's Cromwell, Levellers, Diggers, Quakers, and every other kind of dissenter. Woohoo it might just be good to be alive now!"

• Charles T. Beckert, President, Oak Hill Communications Group - "Being recently released from a Hell Hole of burgeoning neo-corporate speak and nascent positioning, branding, leveraging, etc., your manifesto has helped to salve my wounds. Business and humanity are not -- as they have been mistakenly defined by glib marketers and blind VPs of this or that -- mutually exclusive."

• William A Friedman, WillSix, Technical Support Analyst, Viacom - "A brilliant piece, a hopeful dream. If you can get the PC-weenies like me behind you, you can accomplish anything, 'cause nothing works without us."

• Larry Smith, Principal Software Engineer, self

• Jerome Scriptunas, Information Sharer and World Citizen, BRISC.org - "I salute your brilliant capability to articulate what I have known intuitively most of my life. This truth is an exception that does not hurt. What a relief to find 'you people' to admire and siphon inspiration from. Hugs and kisses..."

• michael west, wire wind ink - "brilliant theses. you nailed it perfectly."

• Julian Armando Durand D'Amico, Principal, Durand Consulting Inc. - "Organizations increasingly require IT outsourcing. IT consultants want to work in a friendly way with their clients. It's high time we move towards relationships of reciprocity based on truth and knowledge rather than marketing and spinning."

• Doug McNaught, http://www.mcnaught.org/~doug - "Agree wholeheartedly. The Manifesto expresses concisely a lot of the thoughts that I've been having over the last year..."

• Cyrus Noe, President & CEO (chief editorial officer), Energy NewsData - "The Internet information age is well underway and Al Gore did not invent it. I am not fond of manifestos; the 95 number here has overtones of M. Luther and 'Gott helf mir, ich kann nicht anders.' But there is a core of good sense here, and that's enough reason to sign up and help kick ass."

• C Nico Cinocco, VP Technology, Digital Dementians

• Kieron Murphy, Editorial Manager, EarthWeb - "Absofuckinglutely righteous -- the most important information on the Internet today."

• Sophia Anastos, Computer Services, Niles Public LIbrary District - "Telling the truth. Talk that is direct and satisfying, versus indirect and manipulative. No more wasting your life pretending that you are about what you are not about. The soul is cleansed, the light shines ahead, therapists re-train and religious leaders pause."

• Joe Majeske, driver guy, Sonorus, Inc. - "At last an acknowledgement that the status quo need not, and should not, be inevitable. Western culture seems to have forgotten that it's dominant mode of organization is, if not a historical accident, then at least a development rooted in railroad and telegraph technology. Time for change in a more human direction."

• Aaron Mandel, Thing Fixer, Harvard University - "I'm a little apprehensive about even admitting that businesses have so much control over the timbre and quality of life today, but the Ringleaders seem to be aware of that tension, so more power to them. And to all of us!"

• Daniel Shedd, me - "What comes next? Everyone who answers without humilty, doesn't get it."

• Kim Marshall, Artist - "Thank you, thank you! I knew I wasn't crazy. I'm not a geek, I'm not a programmer. I'm just an artist trying to plug things in and make it happen. I've also been tricked by some of the most successful companies in the world into spending money I don't have on stuff I don't want. Still, I'm hooked, baby. Give me what I want and show me some respect, and you can have what money can't buy."

• carl saxon, president, the saxon accounting group - "The hierarchies are coming down. The upper reaches of management can not hide anymore, becuase they are utlimately losing their power. And power is what it is all about."

• Darrell Ray Elmore, Senior Editor, Ziff-Davis

• Dave Dike, Chief Wrench, Digital Skylight - "Somebody tell those comatose butt-sniffers at Corporate to wake up and smell the avalanche. And will the last one out please torch the place..."

• John F. Gilmore, Consultant, Datamonitor - "McLuhan would love this shit. I certainly do."

• Carl F. Hennig, Programmer/Analyst, Dynamic Linkage - "Well-written, well-organized, and will-be-ignored by all Fortune 500 companies... I vaguely remember some quote of Thomas Jefferson about the necessity of a new revolution every 20 years. This should be a revolution in business."

• Jason Hamrick, Davidson College

• Patrick Nielsen Hayden, Senior Editor, Manager of Science Fiction, Tor Books - "Everything you say is as true of the publishing industry as it of the high-tech firms whose employees make up most of your signatories. Particularly the stuff about the irreducible primacy of the human voice, and the customers' complete immunity to hype and cant."

• Rob Reinhart, Executive Producer/Owner, Acoustic Cafe/RM&M

• Rebecca Eschliman, Departing Jester, Antioch Publishing - "About time there was something to counteract the confusion of the employees with the product and the customers with the product. May you lay down more track as fast as the Net itself grows."

• Jeff Angle, Director of Marketing, PLATO Education - "It is about time!And that's something we need to stop wasting."

• Randy Gordon, CEO, Integrand Systems - "A great set of points! An absolute must-read for anyone wishing to understand the new paradigm created by the instant and ubiquitous communication possible through the Internet."

• Shawn A Hyam

• David Arndt, Systems Engineer, Capital Computer

• Jim Dixon, Real Good Food

• John Quentin Heywood, Professor, American University Washington College of Law - "It is not just traditional companies that have missed the cluetrain, higher education is missing it as well. Administrators think of a website as another brochure and then wonder why nobody pays any attention."

• Harry Pendergrass, Software Engineer - "I can't help but think this is nothing more than a dream. But it is a good dream that counters the myriad nightmares being sent across the wires by the gigabyte."

• Peter Kubiaczyk, Database Designer, ISA International - "Great!!! Just hope that folks signing here really mean it..."

• Larry Abel, Director, Cambridge Technology Partners

• Jason Salisbury, Lead Programmer, Argus IG - "The Cluetrain Manifesto is the kind of document I want to print out, scrunch up, and jam into the gaping, drooling orifices of every slackjawed suit, MBA, HR gash, and/or CEO I've ever had the misfortune to 'interface' with."

• Dan L. Berlyoung, Owner, Saturday! - "The schools and colleges need to get on the train too. They are training the next riders!"

• Mark Zaifman, Sr. Technical Recruiter, Fair, Isaac & Co - "Finally, honesty in the form of the cluetrain manifesto. I got so excited reading the manifesto, I had to pinch myself. Thanks for being authentic, telling it like it really is, god, it's so refreshing."

• Benjamin Delfin, Software Engineer, Information Builders

• brigitte eaton, senior information designer (i think), http://www.eatonweb.com - "this manifesto spells out exactly what's wrong with corporate america. it's time to change."

• Nicholas O. Radov - "When you put it that way it seems rather obvious, doesn't it? Those who want a similar message in more corporate language should read http://www.forbes.com/asap/98/0406/074.htm"

• Daniel Read, Principal Engineer, Lanier Worldwide

• Eric Wu, MBA/MS candidate, University of Colorado at Boulder - "Nice to see someone finally put down in words the 'it' that we've all been saying 'they' don't get."

• Andrew Hermetz, TechnoShaman, Humanadyne - "All Power to All People..."

• Wayne A. Schomaker, Network Administrator/Webmaster, Colorado OEM - "This is the new gospel of communicaitons -- it needs to be spread around the globe!!"

• David Gaffen, deity, www.thefelixes.com - "Focus groups don't work. Marketing research don't work. 'Let's take a poll...' they say. I say, stick with your convictions. Give things a try. Individuals have creativity, insight, vibe -- organizations, by nature, do not."

• Richard Kithil, Founder & CEO, National Lightning Safety Institute - "Ben Franklin said it: 'Be at war with your Vices, at Peace with your Neighbors, and let every New Day find you a better man.'"

• Dennis Elfstrom, Senior Technical Writer and Consulting Troublemaker, Metricom, Inc. - "Every dollar is a vote. Snooze, and you'll lose."

• Kevin Jamieson, Geek, Bebber & Associates - "After struggling against 1950's style management and stagnant business culture, this is a breath of sanity. I cannot agree more, and it is relieving that I am not alone. This community, discourse, and self-reliance reassure me that I am not crazy to think this way. Things are changing, and it is good."

• Don Symes, Just Me - "I notice a disappointing amount of marketroid blather and corp-speak among the signatories comments. Habits and a career'sworth of training are hard to break. Talk real - the way you signed up to do."

• KEITH BAKER, grave digger, Baker's Lawn Care - "You've said the eulogy. Take out the old bring in the new. Amen."

• Kenton A. Hoover, Networking Manager, Engineering Computer Services, Cisco Systems, Inc.

• Strata Rose Chalup, VirtualNet - "The crisp clean smack of a clue-by-four hitting target is heard. At the instant of contact there is always the potential for the fields to reverse, the smacker to become the smackee. Will this become yet another 'bandwagon' or will it be around a year from now? We'll see."

• Frank Hecker, Lead Systems Engineer, Netscape government sales - "This is great stuff, but just common sense if you stop and think about it; this is the way many 'internal innovators' have been successful all along, for those companies that had at least some clue. A major point here is that what works inside works outside as well -- simple but powerful."

• Timothy Daly, self - "'feels like I've been hit by a southbound train' -- ellis paul. after 28 years in the computer business i have to admit that my 16 year old daughter 'got' it long before you wrote it down. now i do. this should be in a web virus."

• Thomas Edwards, President, The Sync - "The cluetrain applies not only to tech companies, but to media companies as well. Today, you have to be responsive to your audience, and bring them into the media, not just be an 'ivory tower' broadcaster."

• Terry Smith, Student, University of Maryland, Baltimore County - "Industries merge, industries divide, and I bought my bank checks from three guys with a laser printer and some cool designs. Well said, gentlemen, well said."

• Doug Alder, Connection Support Manager, Powerlink Internet Services - "We live in a society that abhors personal responsibility and this is mirrored very well at the corporate level. This manifesto says I take responsibility for who and what I am, that I will take control of me in the marketplace - whatever and wherever that may be. Corporations that do not recognize this, that continue to hide behind old stereotypes, that continue their attempts to manipulate the marketplace with smoke and mirrors will discover, perforce, too late the folly of their ways."

• Glenn MacEachern, Poptician/Consumer, Private - "I must commend you on a job well done. I've long thought that the ideals presented in your manifesto are not only going to change the face of buisness, but to change, and save our society as we know it. No longer should the people be tools of the rich and the greedy. The people will (hopefully) soon be no longer the slave of blind loyalty and the pursuit of what we are told is cool. This is the future, get on the train or bugger off."

• Peter Bradley, Athrofa Prifysgol Cymru, Caerdydd - "Gresyn o beth fyddai i'r maniffesto hon fod yn uniaith Saesneg. Lladd, yn hytrach na hybu amrywiaeth fyddai hynny."

• Larry Crain, Instigator, Innovation Development Enterprises of America - "Interesting...while our 'leaders' in big business, big government, and big info-tainment are all in a panic about a 'mosquito' named Melissa, they apparently haven't even noticed this incoming 'ICBM'! It should be interesting to see how long it takes 'em to get a clue. And, just how many never will!"

• Andrew Mair - "It is about time somebody told the truth about the corporate marketing nightmare we live in - the task ahead is to get the boxheads in the boardrooms to listen and start treating their staff and customers as intelligent individuals and not moronic demographs! This train is definitely going somewhere. All Abord!"

• Manmohan Jain - "This is the real e-business story. I can almost pick the winning companies of tomorrow on just the touchstone of the cluetrain manifesto."

• Paul Bambury, Writer and recording artist, Trancendental Anarchists - "I like this manifesto very much. As a recording artist involved in the mp3 movement (with music at mp3.com), the paradigm shift is evident to me, in the inability of most of the recording industry to comprehend what's going on. The mal-adaption of the real world star system to the net environment is one example of this. There's a power shift occurring and the power is being more evenly distributed. This is inimical to the realworld system."

• Kenn Lutz, neophyte, OpenSourceHardware - "Nothing matters any more than who do - you do what you gotta do, and do-do, too. Victims implode. 'And in the end, the love you get is equal to the love you send' - John 'n Paul. Commotion backwards principle."

• J Nicholas Tolson, CTO, eDesign, Inc. - "'Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy.' -- Kahlil Gibran"

• Craig Hamilton, Technical Support, DIALnet plc

• Daniel Maharry, Contributing Editor, ASPToday - "Another (virtual) world, another set of ideas and rules. Why no-one realised this before the cluetrain departed common sense platform one is beyond me."

• A Ray K, Coach, Autus Strategies - Performance Coaching for Life and Business - "I found this to be incredible. It is this dialogue that has allowed me to meet and discover a world that is incredible. It has shown me that there is a whole wide world out there full of people that hold within themselves and collectively who hold the promise of a future of WOW."

• Marc Schuler, Corporate Peon, left blank to avoid offending those who wouldn't know a cluetrain when it hits them in the.... - "'Wake up to find out that you are the Eyes of the World'."

• Kelly Stine, Account Manager, PearlNet, LLC - "Communication....If only all supervisors, bosses and anyone with people working for them or with them could learn how to sincerely say two simple words....'thank you'. This makes employees/co-workers feel appreciated and that, my friends, go a long way. "

• Alan Wexelblat, Ph.D., Web Architect/Interaction Designer, HOVIR - "I've been trying to explain interaction design for years. The peoples' voice has been sorely lacking in most software/hardware organizations and the e-commerce bubble is spreading this problem to companies of all kinds. Human-computer interaction professionals (of which I am proud to be one) have an obligation to break down the walls and tear off the blinders that the Cluetrain manifesto refers to. Unfortunately, we are too often lone voices, ignored by application and Web site builders, barely tolerated by corporate hierarchies. Our most powerful allies are the people, outside the company walls. Here's hoping the cluetrain gets to them."

• Judge, Chief AI-Operations, Tessier-Ashpool S.A. - "Homo sum et nihil humanii me alienum puto."

• George T. Talbot - "The 95 points are OK, but all this babble on this page smells funny to me."

• Ganesh C. Prasad, Web developer ("Senior Information Specialist", in corporate-speak), EDS - "I'm an MBA who turned away from management in disgust, and I'm happily 'stagnating' on the career ladder as a Java programmer by day, underground Linux volunteer by night. I don't want my company or any other to be destroyed. Most of them are neither evil nor benevolent, just mindless and mechanical. Just when will these idiots wake up? They'll buy anything with a Microsoft label on it. Just try and get them to say the words 'Open Source software'! Chee!"

• Paul S. Gooding, Owner, Self Employed: Software Development Consultant - "The Cluetrain message is timely and necessary. Read it, understand it, and be ready to move on from it, because it is an essential sign along the road, and the road goes off over the horizon and out of our view."

• clayton lewis, professor, university of colorado - "Wonderful! A world of honesty and people instead of a lot of professionally decorated walls with cubicles behind them at work and a wide pipe to Hollywood at home."

• Stonie R. Cooper, Science Officer, Planetary Data, Incorporated - "' . . . pass the butter and the salt . . .'"

• Robert F. Wisniewski, Billing Specialist, Bell Atlantic High Speed Solutions

• Jim Armstrong, Information Architect, Cisco Systems - "Vannevar Bush, Peter Drucker, Ted Nelson, Marshall McLuhan, Bill Atkinson, Doug Englebart, Tim Berners-Lee, Richard Saul Wurman, Marc Andreesen - all hyperlinked together. Wow, what a world - what a time to be alive!"

• Paul Jonusaitis, Senior Systems Engineer, Inprise Corporation - "This is a tremendous encouragement to those of us in the trenches of the software marketshare wars, where we try to talk to actual people in spite of the barriers constructed by the clueless inhabitants of the corporate HQ."

• Russell Stoker, glassbeadgame student, inXsol - "The manifesto should only be read while exhausted. This is prudent for two reasons: First, it is bouyant and quenching, an assist to the next day's labor. Second, there is a real danger of total rejection of enduring the environment if you feel that you could search out the other signatories."

• Doug Loss, seul-edu project leader, SEUL

• W.E.Tiller, Senior Researcher (Observer of humans & the Web), AMS Center for Advanced Technologies - "Cluetrain is at the station. Join the boundless, playful, curious cast of millions."

• Greg Berry, Editor, Digital City Denver - "It's about time the discussion expands. There will truly be two classes -- those who understand the fundamental nature of people and the significance of how our society can and will change, and those who choose to ignore it. If publishing (my professional field) can change so dramatically in such a short period of time, so will other crucial institutions, including music, religion, commerce, education and government. The open exchange of ideas changes EVERYTHING."

• Felix Kramer, founder & ceo, Constructors/WhoBuiltIt - "I'm glad people are finally saying what they've been thinking for a long time. Maybe open-source's momentum has given us the confidence we need so we don't have to feel defensive."

• James Hamilton, Average Shmoe, One of a million(s) - "One word that keeps coming up in your manifesto is 'control'. Typically large corporations have had it and the public hasn't. I'm afraid that too many of them do 'get it', they understand that the 'net and new inexpensive technologies bridge the control and communication gap that their finances and organization have provided them. These corporations wish to control every aspect of life turning every situation to their advantage and sqeezing every last cent from an asset (including employees) or sitting on it in perpituity rather than releasing it to those who can still get some use out of it. This 'corporate culture of greed' has served them so well in the past and they don't want things to change. But now many in the market have the skills and knowledge to even the playing field. Corporations have become too used to telling the public what they want (whatever brings the most profit) and not providing what their customers are asking for. Now that we can take some of what we want ourselves the lawsuits are flying fast and furious in a feeble attempt to hold back the tidal wave. What the large influential corps are trying to do to regain control is to subvert the net to their own purposes by buying large pieces of it, lobbying government and introducing new technologies (Intel's ID tracker being an example) in an attempt to make the new e-marketplace as close to the old one that they all know and love. As for the others, I hope that they see that the pendulum is swinging the other way and that they start focusing on their customers rather than themselves and the bottom line. Perhaps capitalism needs a few changes, or replacing."

• Edward A. Villarreal, Treasurer, We Are Nerd's Inc. - "Thank you. For me the web is a place to find information, but it has been getting buried so deep in PR bullshit I have been tempted to give up using it. If 'they' just get a clue...."

• Jennifer Stone Gonzalez, The 21st Century Intranet, author - "Thanks, Chris for doing this. I'm convinced that the Cluetrain Manifesto is the only way to make any kind of dent on corporate culture. We desperately need this kind of conversation-based social movement."

• Jeff Colombe, Senior Ph.D. student in Neurobiology, University of Chicago - "Just as democracies require informed, participating citizens to prevent devolution into mob rule or dictatorship, so with markets. An uninformed decision, by a voter or a consumer, is just a whim, a habit, or a form of herding behavior. In both democracies and markets, out of enlightened self-interest, we must wake up and smell the information. Producers and policy-makers will come to heel, so that they can have our money and our votes. But we must train them. This requires responsible decision-making. Corporations and administrations that suck should not be allowed to thrive only on the merit of our whims, our habits, or our herding behavior. Rock on, Cluetrain."

• Remus Shepherd - "The next era in corporate/consumer evolution will be characterized by a battle between two groups. One group longs for the days of captive markets and indentured servitude; the other respects old town shopkeeper values, scaled to a global audience. I'm glad to see the organizers of the Cluetrain Manifesto take the first step in the right direction."

• Pete Mosley, Webmaster, MarketingCanada.com - "It ain't what we don't know that will put us out of business ... it's what we know that ain't so."

• Joe Flower, Principal, The Change Project - "Great! Clues in two-handled buckets It's the best kind of formulation - at once patently obvious and seriously subversive."

• Karen Jeffery, President, CEO, CTO, CFO, Sales Manager, Janitor, International Affiliates Director, Pacific Island Investments - "I sold my last company, which (despite my best efforts) aged and solidified as companies can...to get back where the rubber meets the road and put more adventure back in my life. I've been waiting for the internet and e-mail for years...to revolutionize myself, my country, global brokerage and the future. Jump on the cluetrain! Aloha."

• Steven Heath, Ernst & Young - "Let me add these to my 'Clue-by-2' collection that is used far more often than I would like. Nothing better than throwing a Clue Brick at a corporate culture and then watching the people run around like chickens with their heads cut off."

• Stuart A Murdoch, One O' Da Bosses, APT Australian Photographic Tours - "Politically I don't believe in consumerism, however if this was ever a time for corporations to 'see the light' its now hoo-fucking-ray I say. 'Come the revolution the corporations will be first up against the wall.'"

• James Monaco, President, UNET 2 CORPORATION - "There's no doubt about the healthy power of Open Source and Open Marketing. Now we need to deal with the atherosclerotic oxymoron of Intellectual Property. (More on this later when I find the time.)"

• John Mosman, Principal Designer, SillyMoose Web Design - "The manifesto is on the marketing nailhead. Great companies, great organizations are built on relationships, people to people...not 'by the numbers' or 'let's be a team.' We on the net will build wonderful relationships around the static organizations, even if they do no like it."

• Joy Gay, candidate for master's degree in journalism, University of North Texas - "Everyone should send this to their employer."

• Mike Filigenzi, Principal Scientist, Quanterra - "Amen! It's happening now and the quicker the people in 'high places' recognize it, the better off they'll be!"

• Terry Walker, President/CEO, Mountopia Corporation - "Fantastic and Right-On! I wish I had thought of it. Kudos!!!!"

• Norman Lorrain, Computer Systems Alchemist, SED Systems - "Want to try something neat? Substitute 'governement' for 'corporation' and 'citizen' for 'market'. Big governement needs to wake up too."

• Paul Haahr, Chief Technology Officer, a currently unnamed Java server company - "More than a conversation, I'm looking to do business with people who can anticipate my need and problems, addressing them before I even notice. The best companies, organizations, and partners already do this, but they're few and far between."

• Zach Wolff, just me, none - "Well, I'm not president, CEO, or founder of anything. The names on this list are enough to make a college freshman feel a bit inadequate, but I think the manifesto tells me what I need to know to earn a string of titles after my name in the coming years. Congrats guys."

• C. Kruger, Ms., private ctizen

• James Curry, Professor, COLEF

• Ray Howe, Editor, Lone Oak Press - "An interesting challenge to the presently dominant theology of capitalism; what the cluetrain manifesto implies is not reform of what exists but the replacement of the authoritarians. Predators give way to communitarianists? The Lion lays down with the lamb? However improbable, millions - international millions - now see at least it's not necessarily impossible."

• Keith T. Davidson, President, The Electronic Document Systems Foundation

• Lambert Liesenberg, director, iprag international public relation agency - "think human, speak human, be human. There would be peace and freedom if people act along the lines of the manifesto."

• Paul Wujek, President, CEO, and everything else, Enniskillen Consulting Inc - "The Cluetrain is a statement about 'true' empowerment, not the kind of empowerment that existed as a management buzzword a few years ago. Information has a life of its own and will pass between people regardless of attempts at bureaucratic control, it can't be stopped. You can ride the flow or be swept away by it, it's your choice."

• Bradley S. Ridnour, PE, Transportation Engineer, Kentucky Transportation Cabinet

• Evan Mahaney, Columnist, Monitor Computer Magazine (Austria) - "A good beginning would be voice mail. Dump it. Talk to the public. Take your kudos and take your lumps. It's part of life, part of business, part of humanity."

• Len Bullard - "What you're eating from your plate is what the barnyard allows."

• Eric Gene Price, Software Systems Engineer, Consultant - Motorola Computer Group - "Some of the people I work around could use it."

• Nina Tovish, Principal, Lucid Design - "Anything worth doing is a form of conversation. Businesses that wake up and understand that conversational exchange takes place along more than one axis (not just $/product) will thrive. The rest are dinosaurs in the era of mammals."

• Charles A. Behney III, Leader, Bisbee Net - "Image creates reality. One thought can change the world. The Network Age replaces postmodernism, and the car it rode in on."

• Al Christensen, Alpha Male, Silverback Ad Repair - "When my ex-boss said the Cluetrain was a load of crap, I knew there must be something to it."

• Brad Bauer, Business Development Manager, USWeb/CKS - "Mmmm....Mmmmmm....Good!"

• Ken Toren, CEO, @ccelerate - "A virtual lesson to follow: Be who you is, not who you ain't, 'cause if you not who you is, you is who you ain't."

• Dr. Mark O. Stempski, Principal Engineer, currently Tektronix - "At last, truth expressed in a forum and style unsterilized by the HBS case study format. Abstractions that resonate with our experiences, both inside and outside of the command and control strait jackets. I do believe I hear the voices of the modern day John Galts."

• Shea Nangle, Consultant, The Infoninja Group - "This is great -- finally something that doesn't recycle last month's management flavor of the month, and talks about real changes that should be made."

• Steffen Busse, http://www.busse-consulting.com - "Cool job. Luther would be proud of you..."

• Ed Alexamder, Vice President, Business Development, K.J. Harding & Company - "Rant re: #23. Position themselves? Position is a noun (but not the point). A company's position is determined by its customers, not its marketing department. Listen to customers, decide if your position is not only profitable but humanly valuable, and work to harmonize the two. Now that's a position worth having."

• Grant F. Gould, MIT - "Just a student, but the students of today are the market and workers of tomorrow."

• Piglet, Director of Development, Evolution Online Systems - "Ask not for whom the clue phone rings; it rings for thee!!"

• Matthew Traylor, Systems Administrator, Medtrac Technologies, Inc - "The way of the future."

• Victor Panlilio, Web Architect, Misfit, and Troublemaker, Compaq Computer Corporation - "At last, a body of work that explains why I've been labeled as an eccentric in every company I've ever worked for. We need to keep working, every one of us, to create for ourselves and all of our descendants a deeply-ingrained culture of habitual truth-telling, personal integrity, and honour."

• chris archibald, Program/General Manager, NFO - "i like the Markets are conversations part"

• John Galloway, Electrical Engineer, At Large - "Thank you. These 95 Theses remind me of history class, Martin Luther and the Reformation and all that. They also remind me of the work of Bill Livingston (author of 'Have Fun at Work') with regards to bringing the business of engineering away from the vacuous effusions of the marketroids and just a little bit closer to healthy contact with reality."

• Kristin MacDonald, Graduate student, University of Nevada, Reno - "After years of railing against corporate double-speak, platitudes and hollow mission statements, it is nice to know there are others who are working to change status quo. Thank you for creating that forum for change!"

• Kevin Kadow, President and CEO, MSG.Net, Inc. - " 'We have met the enemy and he is us.' - Porkypine in Walt Kelly's 'Pogo'"

• Kevin S. Smith, Product Marketing Specialist, Acer Inc. - "Tell it, brother!"

• Mark Poling, Courseware Designer, Subject to Change, home page - "Every truly messed-up company knows that communication is the problem. They just don't want to talk about it."

• Dave Caulkins, Director, Millennium Meteor Fireworks Project

• Michael C. Hollinger, Local Genius, Eilroch Graphical Consulting - "Finally, someone has said it!"

• Russell Miller, Systems Engineer, Hall Kinion, Integra Telecom, home page - "About time. I'm sick of the corporate double-talk that does nothing but make people into faceless puppets. Treat us like people, and we will do the same. Treat us like numbers, and we will ignore you."

• Aurora Clark , Student-Sophmore, BSU, home page - "Great :) Makes one think that there is hope for the individual voice. Not to mention something to put on one's door ;) "

• Cameron Douglas Brown, Business coach, Calibre - "In terms of dollars corporations are the dominant life form on the planet. In terms of sense........"

• Camille Klein

• Nancy (choconancy) White, Full Circle Associates - "It banged the supper bell. Bravo."

• Stephen D. Williams, Senior Consultant/Architect/CTO, OptimaLogic, home page - "I have experienced nearly every point made! I happen to be working hard to address as many of these points as I can. Good timing! Watch the net, you'll know when you see it!"

• Peter Seebach, President, Plethora Internet, home page - "If you knew how many companies I've not done business with because I felt they 'weren't listening'. Well, on second thought, you do. Thank you! You made my day."

• John Lindsay, General Manager, Chariot Internet, home page - "The Internet access industry is characterised by its openness and internal communication. How strange that so many large Internet access providers don't understand the first principles of communication with their own customers."

• Dima Kanashenko, Digital Multimedia Design student, International Academy of Design - "Dinosaur corporations will prevail. Intranetworking will be sucked in and mutated to fit corporate mentality. Marketing never dies. Humans suck."

• Matthew S. Moore, Intel

• Hugh Blair, President, J B Consulting Group - "Again, the truth hurts."

• Tom Maddox, Scribblemeister, The Sinister Collective - "The irresistible behemoth of global neocapitalism will crush these human impulses. They (you know, THEY) will hunt you down and alter your neuronal columns. Afterward you will feel much better and find these things you said appalling."

• Robert Dennison, Destiny Electronic Commerce - "For months all I've heard about is B2C e-commerce ...at last I am beginning to hear about C2B. Semantic difference? No way!"

• Paul H. Smith, CEO, Smith Renaud, Inc. - "We started out just like so many Web companies ... we created and maintained sites. But soon we found that the 'maintaining' part of that equation involved just too much bum-wiping for whining clients. (We love them, but only because they pay the rent.) Too bad the 95 Theses weren't around then, because, unless the whiney clients see something in print from a third source, they won't believe it. So, please print up a glossy, fold-out, wallet-size version of the Theses to handout at conference booths, presentations, street corners and 'networking' parties. Make it real slick (no mimeographs, please!), so people are more likely to believe it. Oh, and also, you know those 'inspirational' office-motivation posters? The ones with, like, a wolf in the snow with the word 'Attitude' in big letters and 'unless you've foraged for food in the dead of winter with no clothes on, don't give me any attitude' (or something like that) ... Well, print up some big ol' posters with one Thesis on each and send 'em over to me, please. It would be a great way to motivate my staff. (And, no, I'm not worried about either our clients or staff seeing this, because they would never scroll this far down a Web page.) "

• Joseph Fusco, Vice President, Casella Waste Systems, Inc.

• Rich Carvill, Advertising Manager, Gates Rubber Company - "A ray of light through the corporate peephole. The manifesto is like that old advertising analogy that says only half of it really works. The question is: which half? Sometimes you have to try new things to find out."

• Steve Carfagnini, Manager, Retail Mainframe Systems, Sears Canada - "Because we can..."

• Dana Parker, Empress of the Universe, CDpage - "It's scary to realize that those who purport to lead us are blind, but it's true and necessary to admit it. If you have ever been asked, or asked yourself, 'Do you think you're smarter?' than the big swingin' corporate dicks who've been telling us how and what we will buy, this should help convince you - the answer is, of course, 'Damn straight I am.' Never doubt it."

• Derek Miers, Chief Cook & Bottle Washer, Enix Consulting Limited - "Yet the world is still busy attending knowledge management and electronic commerce conferences - as though they can help extend the life of the (corporate) dinosaur."

• Gloria Bates, PICT (person-in-charge-today), Temenos Group - "You're onto something, folks, and as a recent refugee from the corporate monolith I'm with you. Just two simple thoughts: 1. I think you could have done it in ten. Bulls run the risk of being repetitive, and folks just aren't as patient, thanks to corporate logorrhea. 1. It's under and around what you're saying, but you don't come out and say it. This is about soul, man (and woman). It's about speaking and acting truthfully from that place inside each of us where we KNOW what's right. It's about giving a damn about the needs and concerns of others. It's about paying attention, listening, acting responsibly, giving others as you'd want to receive. Sound familiar?"

• Dave McCorkhill, code slave and Proesy Fairy, The FaerieMUD Consortium - "Your ethos is enshrined forever in your code. Symbiosis is the ultimate positive morality. Symbiotic code lives forever. Bad code harms the coder as well as the user. The 'Net provides the universe of discourse where moral evolution produces a new level of being. Synnecrotic code has already become extinct, it just doesn't realize it yet. In fact, it is incapable of awareness."

• Robert West, QA Engineer, borland.com - "The internet, and the networks it encourages, will lead to a re-establishment of tribalism; it will be the biggest sea-change in our social structure since the renaissance."

• Bruce Maurier, Executive Producer, Web Development, Intuit - "Looking forward to the day when the whole steaming internet organism can be taken for granted..."

• Lance Teitsworth, Graphic Designer, Ziff-Davis, home page - "Kudos to Darrell Ray for giving me my ticket to cluetrain. Our wholehearted belief in conversation and the pursuit of subversion of hierarchy by hyperlink may eventually get us both fired, but that's probably exactly what we need."

• Bruce Ardinger, Chairperson, Communication Skills Department, Columbus State Community College - "This site speaks to my still hopeful revolutionary soul. While cluetrain focuses on the fears and foibles of the corporate world, its manifesto rings true for the world of education as well, especially as higher education attempts to mimic the old corporate culture of TQM, organizational hierarchies, and accountability principles that serve only the bottom line. Educators need to hear the voices expressed here before we ruin with narrow training and bad advice one more generation of students."

• David Hermansen, President, Enabling Solutions

• Fred Macondray Jr., Sr. Support Engineer, Fair, Isaac and Companies, Inc. - "I love this. I and many I've spoken to are really sick of being functionally powerless against large organizations whether they be the utilities, 'customer service', or banking institutions. We need to re-empower the individual! Thank You!"

• brian moore, system administrator, Chambers Multimedia Connection, home page - "Honesty and humanity are the only way to survive either online or off. Being honest with your customers and they will be honest with you and loyal to you."

• Chris Lanfear, Unemployed MBA, Yours if you like.

• John McCann, Entrepreneur, sunshine - "The internet has not brought the end of history, but the end of geography. Many in Africa can now join the world economy without having to work for the distant outpost of some corporate globalization department."

• Glenn Fleishman, Unsolicited Pundit, Glenn Fleishman Associates - "A few days ago, I started reading the cluetrain.com stuff and thought, 'This is just as convoluted as the corporate propaganda and newspeke they decry.' Then it sank in. Then I read it again. Nope, you've created something real, and I wuz wrong. Sign me up boys!"

• Ormond Otvos, Buyer, The Market - "The art of the Obvious."

• the auroran sunset, home page - "interesting to see that the hippies are starting to win, but you should remember 'the establishment' still has the guns and the money (although not for that long unless they show intelligence)... you may be interested to browse the following site: www.abelard.org the entity behind it seems to have similar ideas for the downfall of the stupid and is, dare i say it, a little more pragmatic about it. abelard is also a prolific poster on uk.politics.misc... enough raving for now, keep up the good work."

• Andre de Villiers, Team Leader - Irish Association in South Africa, Irish South African Website, Irish South African Website - "Nothing is as strong as an idea whose time has come and in the age of the individual these ideas are going to come fast and furious. The challenge will be the ability to be one's own censor, critic and teacher, a challenge our history and culture has not prepared us for."

• Peter Drummond, Director of Marketing, Moore Response Marketing Services - "Martin Luther reformed a tired, out-of-touch brand of Christianity with his thesis nailed to the wall of the Cathedral about 400 years ago. Let's hope we can nail copies of this manifesto on the doors of the Fortune 1000 cathedrals before it's too late - meaning either Tom Peters co-opts this thing and turns it into the 'synergy and MBWA' hype of the next decade, diluting it into another fad-du-jour, or the entire corporate landscape will soon resemble Detroit in the late 70's, thinking that only leftists drove Japanese cars. Keep up the good work."

• Petrus Lundqvist

• Jay Moynihan, Jayware.com

• Robert J. Berger, Internet Bandwidth Development - "Finally people with a clue make it public! I wish I had this to to wave around the clueless management team of my last startup! This does bring up the question as to how to best inject cluefullness into the clueless PHBs. There is always the danger of the clueless blowing things up on purpose or by accident, making it much more difficult to evolve the planet to total cluefull nirvana...."

• sheila franke hansen, Planner, Tuolumne County, California USA - "We get it."

• Brian Hurt, Faceless Engineer

• Michael Ward, Partner, Nobska Group

• Helen Griffiths, Founder, President & CEO, Perspectives Unlimited, Inc. - "The identity of the new age of communication will continue to erode the very existence in which we now exist within corporate boundaries. The era of intelligent encapsulated information is a tidal wave headed for the coast you either recognize it and grab a ride or get washed away."

• Keith H Perkins, Organization: Who needs one, Dis - "It's about time somebody smartened up!"

• Steve Chapman, Chapman & Associates - "Strap yourself in and hold on, the time is now. The past is gone forever and the future is ours to screw up. You can do that, you can go there. It doesn't have to be a dream."

• Greg Zumbiel, Just some guy, Not important. - "It's a start. The battle is uphill all the way. The thesis are good and in the right direction, but I'm not sure of their ultimate aim. I suggest anyone interested in a bigger picture go to http://www.lbbs.org There are no whole eggs in a broken nest. Peace everyone!"

• Keith Christensen, No title, just as a person who found this, None - "I haven't fully digested this idea.. it seems so far from what I 'see' as dictated by the media, marketdroids, and politicians that it almost looks seditious. But, my heart sees this as what American Values should be! But this is not an 'american' issue! This is what small-town life and values were before 'spin-doctor' became a job title. How did I find you? A fellow anti-spammer passed it on. Why did I respond? Spam takes many forms beyond the email variety, and all are counter to what I see here. What do I see? Being in the clue means being honest with yourself and others. Being in the clue means that I survive if others survive or improve by my actions. Being in the clue means that we can disagree."

• Michael Glass - "Yes. Thank you."

• Paul "the soarING" Siegel, President, Learning Fountain Marketing, Learning Fountain Marketing - "I almost never sign any manifestos. But this is different. What an idea! Markets are conversations among people. We're all people! Let's make our sites Learning Fountains to help start these conversations and to build true community."

• Tim Bouma, Product Strategist, PC DOCS/Fulcrum, Check out my bike trip!!! - "Being raised in the Protestant tradition, I can see clearly we are in the midst of a Techno-Reformation. This nailing the 95 theses on the door of the cathedral and translating the bible into the common vernacular is danger to the few but power to the many!!!"

• Rich Renomeron

• Jay Denebeim, Moderator

• Arthur T. Murray, independent scholar in artificial intelligence, The Mindmaker Project, Mentifex Artificial Intelligence - The Cluetrain will be overtaken by PDAI:

    
    /^^^^^^^^^^^\ Mind-grid Arrays{ } in Robot PDAI /^^^^^^^^^^^\
   /visual memory\                   _________     /  auditory   \
  |      /--------|---------\       / LANG-UK \   |   memory      |
  |      |  recog-|nition   |       \_________/---|-------------\ |
  |   ___|___     |         | flush-vector|       |   ________  | |
  |  /image  \    |     ____V_        ____V__     |  /        \ | |
  | / percept \   |    /psi{ }\------/ uk{ } \----|-/ ear{ }   \| |
  | \ engrams /---|---/concepts\----/ lexicon \---|-\ phonemes /  |
  |  \_______/    |   \________/    \_________/   |  \________/   |

  [thank you. now it's all suddenly clear!]

• Bill de la Vega, Senior Software Engineer, Bow Street Inc., home page - "Love it. If enough people feel similarly the corporate structure is flexible. Here's hoping it is flexible like a flag in the wind!"

• Jon Matthews, Owner, MATCOM interactive - "The Internet: where capitalism meets the people. Companies which sell things for a living better take heed of the cluetrain manifesto. The Internet has an innate ability to speed up an individual's understanding of your offering, while giving the them an immediate opportunity to select another company should they not like what you say, or how you say it. Heed the voice."

• Paul Westcott, Product Manager, Sqribe Technologies - "moved from being an engineer to product management and listening to dreck spewing from those i work with; this makes sense. same concept just new applications."

• Kimberly Peterson, New Media, Polo Ralph Lauren - "I was in college at the dawn of the web. I remember when there were no banner ads, no online shopping, and no talk about 'click through'. I remember when I thought the web was cool because I could read through the titles of someone's CD collection 2,000 miles away. I felt connected. I'm 'in technology' because I love it. Please, let's cut through the static."

• Nigel Williams, Director, Advantage Technology Limited - "It's amazing, that when you write a swatch of commonly-held truisms into the one heap - suddenly a new picture emerges. Well done - carry on!"

• John Iliff, Librarian - "I agree with all points. The Internet is linking us together in new ways. All organizations must rethink in light of the significant changes occurring daily."

• Bryan M. Andersen, Softail - "Excellent. It puts into words what I've been feeling about most corporate web sites."

• Tamara Tegeler, Attorney, West Group - "I feel like I have found John Galt. Learn to be a connoisseur of the obvious and get onboard!"

• marty bickford, stardust forums, inc. - "i'm down."

• Sandy Legg, Owner, SLTD Media Productions - "It's about time people in the business world wake up and smell the coffee. The rules and ways of doing business are changing rapidly and the businesses that don't make the appropriate changes are going to be like the horse and buggy part of a gone by era."

• Craig Peters, Manager, Online Marketing Services, Feld Entertainment - "Well done. There are those who will get it, those who will never get it, and never the (clue)twain shall meet. Like jazz and blues. What's it all about? If you gotta ask, you'll never know. So in one sense, I fear you're preaching to the converted. Which is fine, really; part of all this wild webby stuff is for the converted to figure out who the heck we all are. Step one: Take a look at the names on this page!"

• Mark White, Partner, White & Associates, Adaptive Corporations - "Permit what you don't prohibit. Issue as much equity to your innovators as they add value to your corporation. Spin out new corporations when opportunities take your innovators in new directions. Parse and recombine. Adapt."

• Scott Brisko, Senior Consultant, USWeb/CKS

• J.D. Falk, Founder, cyberNOTHING, outdated home page - "It'll be years before the masses understand what you've started here...but thank God it's finally been started."

• Peter C. Bellamy Q.C., Sole Practitioner (Lawyer), Bellamy Law Offices - "Looks interesting, too soon to tell!"

• Rob Charlton, General Manager, e-BILL, Hermes Precisa Australia - "'They sell us the President the same way/They sell us our shoes and our cars/They sell us everything from truth to religion/The same time they sell us our wars'... Jackson Brown. A manifesto about truth in marketing??? No - it'd never happen!!"

• Mark Crane, Network Janitor, organization: very little, home page - "This feels like a conceptual IPO. For once I'm buying stock at the beginning..."

• Ben Adam Rosenberg, Giant Brain, critical path/void-which-binds, useless junk - "beautifully stated, solidly reasoned. the future is ours."

• Rainer Plum, R. Plum Agentur f. Kommunikation GmbH - "Life seems to become interesting."

• Tom Horn, Owner, SW Oregon Internet - "Sending the manifesto to the dinosaurs is silly, since they can't read our language. What great about cluetrain is that we not only understand, we live it. And we have this great place to network. Nice to see you all here."

• Dr. George R. Marshall, Chairman & Founder, Clear Picture Corporation - "Our mission at Clear Picture is to develop and apply information technology for improving human communication. Therefore, your manifesto resonates with us. If IT doesn't have a human voice what value is it really. Congratulations!"

• Gary Delooze, technology and innovation 'evangelist', Sema Group, delooze.net - "Most people view the 'net' as a shiny new piece of technology, because they cannot (or don't want to) see the social revolution taking place. Wake up, it's about people, not technology... BTW, congratulations on clearly putting into words the thoughts of the more conscious of our 'wired' generation. At last there's somewhere to point at when I get tired of banging my head against the corporate wall!"

• Charlie Caban, SR VP Technical Services, The Facility Group

• totemscenography, scenographer, totoemscenography - "Dear cluetrain well, i have to say, your manifesto sounds bold and people friendly and all, but it seems to me the definition of a market is really: people with money. Only people with money are consumers, and only consumers come to the market. So, what good is your manifesto for all of those billions who have no money and aren't online? Aren't you afraid that the real segregation is going to be between those who are online and those who are not? And don't you think this segregation is running exactly along the same dividing line that separates the haves from the have nots? Are you still listening to the real people who speak in their real voice, and not, like us, in digispeak?"

• Tom Dow, home page

• Sue Lach, EDPP, Chairman, XPLOR International - "Right on! Also, we can not loose site of the fact that 'the last will be first'."

• Bruce Telford, Ambiguous - "Am I the only one put off by the fanaticism? For many organizations, the clue train is on track. For the hyper-connected, high-speed middle and upper-class world, yes. But much of the world is either disconnected or connected much more slowly. Remember that most of the world is not connected. The concepts are great visions. But they are not the bombastic view of 'This is the way it is!'"

• Blaine Sanderson, Systems Integrator, UNIPAC - "The times they are a chaaanging. Blind authority yields no power in a world where everyone has renewed speech freedom."

• John Grassi, Communionator, Le Famiglie, dead reckoning - "My God! I've been writing and saying these things for three decades -- you mean I am not alone in the universe any more? From Philosopher/Theologian, to Submariner Naval Officer, to euthanizer of bureaucracies and corporate transformation consultant, finally and mercifully -- at fifty -- to personal chef, I have found proof at last that sanity adapts for survival at the fringe and has published a manifesto! If this isn't scripture for the 21st century, I don't know what is."

• Kris Sokoloski, Director of Corporate Marketing, WhiteLight Systems, Inc. - "I find it amusing that this whole thing is the brainchild of a group that, with the exception of the guy from Sun, appears to be a bunch of marketing and web consultants focused on getting us to sign up for their mailing list... Having said that; I do like the concept of markets and employees each forming highly connected groups that, so far, haven't created enough direct links with each other. But the ringleaders presume a mythical 'they' that are to blame for all of the cluelessness in corporations. Who, exactly, are 'they' if they are not us? The theses buy into today's predominant paradigm when they assume that there is some real 'they' creating a barrier between employees and markets. The barrier exists only in our minds -- just as the barrier between God and man turned out to exist only in people's minds until Martin Luther came along."

• Peter Armand Menon, Commercial Manager, Commedia LLc - "At one time monarchs reigned supreme. Then governments of a more democratic kind started replacing monarchs. Now large multinational corporations are slowly threatening governmental controls over markets, money and how society functions. The Cluetrain ideas point to the next structural revolution - vox populi is the only power that can persuade large business interests to remember that the world is for the people and for life - not just profits and share prices - viva Cluetrain."

• Duane Adelson, Vice President Administration & Human Resources, SandStream Communications & Entertainment - "Products come and go but humanity and professional civility will always stay. The assets we count on are our employees and their families for with out them our products do not get made, delivered or advanced or customers served."

• Stanley Krute, caretaker, The Soda Mountain Company, Stan Krute's Home Page

• Rick Fried, National Sales Manager, SLH Design

• James Gosling, Journeyman hacker and incurable tinkerer, Java Software, Sun Microsystems, hobby web site - "An interesting proof of the validity of these ideas is the failure of 'push' technology. 'Push' was attractive to lots of businesses because they saw it as a way to get back in control of their customers, as a way to get back to the broadcast medium's treating of customers as couch potatoes to be force fed. But guess what? People don't want to be controlled."

• J. Scott Grant, Programmer and Artist, Bond Technologies - "The Futurist Manifesto had a great line 'In our Atavistic Ennui' which as the cluetrain manifesto points out is the attitude of business today."

• Mike Truan, Regional Technical Manager, PC DOCS/Fulcrum - "bulls-eye... damn.."

• Meri Aaron Walker, principal, Between the Lines - "A couple of years ago, Brad Blanton wrote, 'Most of us will trade everything we have for a good false sense of control.' We are NOT 'most of us.' And there are getting to be LOTS of us. "

• Heribert Houben, no title, just me, Gemeindeseite der EFG Gladbeck - "The Internet's purpose is to serve people, not only companies. If money is ruling the world, make it work for people! Connect to live in peace. And give the honour to Him who really rules the universe..."

• Hugh Biquatous - "in every era humankind brings forth on itself the products and consequences of that time - the bronze age, the industrial revolution swept our species onto new and transitory social shores - where the individual was left to adapt to new surroundings - and make the best with the most wondrous of our tools - improvisation. and then again, maybe not - but really, should this age be any different?"

• Peter E. Ross, Unemployed Ner'do'well, MockRadio/MockTV.Com, DeleteItorNot.com - "Before I tell you what I think, I want space reserved at the very top of the signatories list or just below Eric S. Raymond's entry. Thank you."

• sara, webmistress, hanson stories 'n' stuff, home page

• Lance Groth, Director of IT (or IT's Director, if you like ;)), MN Office of the Legislative Auditor - "Great stuff, raw truth & beauty, and what a wonderful time to be alive. We continually reinvent ourselves at the speed of light, and shake our heads in pity at those who stand still on the sidelines, vacant, slackjawed & bewildered. Hell of a ride. The Manifesto is (one hopes) a jolt of electricity to the business 'leaders' whose hearts are as blackened and cinderlike as that of Mr. Burns of the Simpsons. Do we detect a faint heartbeat, a slight quiver in response? Nah, guess not, the patient is too far gone. Only thing is, do you realize that when the Manifesto widely takes hold, it will have destroyed Dilbert's world? No further need for the black humor of Dilbert, if we no longer suffer along with him. Can we get by without a daily dose of Dilbert? Hell yes, it's a more than worthy trade! I'm with ya, baby."

• Tom Horn, Owner, SW Oregon Internet - "Sending the manifesto to the dinosaurs is silly, since they can't read our language. What's great about cluetrain is that we not only understand, we live it. And we have this great place to network. Nice to see you all here."

• Scott Morizot, Programmer and bottom-up Intranet enabler, Internal Revenue Service - "Although obviously written with private industry in mind, many of the theses apply equally well to government agencies, especially those about employees. That's certainly true from my perspective as someone who has been working at building and nurturing free internal communications for years now with mixed success."

• Schuller Habeenzu, Managing Director, Zamnet Communication Systems - "'If we ride the waves and go round in cycles, whither are we going?'"

• Victoria Swann, Support Wench, Panix, grass shack - "I'm lucky enough to be surrounded by clue at my job, but others (like my husband) are not so fortunate. Those places need this manifesto tattooed on the inside of the (insanely numerous) VPs' eyelids."

• Diana, Goddess of Education, a middle sized elementary school district beyond the south end of the illustrious silicon valley, home page - "As a middle management person in a typically clueless public school educational organization(?) I LOVE this stuff! Educators in general are not only NOT on the Cluetrain, but don't even see it blasting down the tunnel at them. Always being 20 years behind the rest of the world might be to our advantage for once. Maybe we can just skip the last 20 years of management wisdom(?), and hop right on board. I wish... - gee - I typed that bored the first time - Hummmmm? Those of us who are at least running after the train are seen as radical, non-collaborative and generally weird, especially if we happen to be of the female gender and express ourselves. Oh well- weird works for me! I am forwarding this site to my other soulmate educators to get the wheels rolling in our little corner of the world - as bizarre as it is. We need to reach out to the rest of you, maybe we can meet... on the train...in the observation deck... for drinks and conversation."

• Daaron Dwyer, Chief Troublemaker, Angora Software, home page - "My reaction to the manifesto was quite simply: Damn Straight. This generation has had enough of the plastic gameshow advertising crap foisted on us as 'the way business works.' It's good that someone finally wrote it down."

• Bob Filipczak, author, Generations At Work (book due out in Fall 1999) - "Thanks for saying this. I remember saying many of the same things years ago when the Web was young and so was I. I got tired of saying them because no one in the corporations would listen. They still don't listen. But these truths still stand and I am a coward for having ceased telling them aloud. Thanks for reminding me that I was right and that I'm not alone."

• Margaret P. Jensen, SMART Partner Liaison, Shasta County Private Industry Council - "Almost all of this is true, the gut level way most '70s and early '80s feminism stuff was true and radical and obvious. Same worries--how true is it for the world with no e-access? Which rich folks will co-opt this? Thanks for saying it."

• Komal Khilnani, Marketing Manager, Windows CE Business Unit, Ruksun Software Technologies - "Wow!! What else can I say? Guess it's time to clear out all the little notes to myself... this site is really all I need."

• Scott Wolf, Project Manager - Knowledge Management Initiative, JMW Consultants Inc. - "The manifesto is the conversation that I'm at work generating in my company!! You've just written the heart of my job description!!"

• James Callaway, Partner, Seruus Capital - "'Nuff Said'"

• Dann Filter, webmaster, NorthCamp, home page - "We had better take this seriously, or we will be no better than the companies that this describes."

• Ivars Upatnieks, President, ICNet, Inc., home page - "When I'm tired of marvelling at the tremendous power of the spirit of humanity to create good, I marvel at that same power diverted to create cheese-of-the-month clubs and 'I [heart] Leo' removable tattoos."

• Joseph E. Walsh, LAN Administrator, CRL Industries, Inc. - "As the manifesto states, we are individual, intelligent, resourceful, and caring human beings, both as workers and as consumers. I've always known that. You've always known that. Yet society is set up with the assumption that we are none of those things. I'm glad the cluetrain manifesto is shouting the truth about these things to the world."

• Christopher M. Avery, President, Partnerwerks, Christopher's bio - "There is something spontaneously arousable in each and every one of us (but, sshhh, so many corporations don't really want to know). Congratulations cluetrain on arousing so many of us!"

• Gerald Gold, Pacific Islander Wannabe, channelping, East Meets North - "With the seemingly endless bombardment of bogons that attack me daily, it is satisfying to know that I can seek sanctuary on the cluetrain. It is gaining in speed, it is inexorable, it is unstoppable, it is our destiny."

• Brian Dear, Director, E-Commerce & Data Mining, MP3.com, Inc., platopeople.com - "'Earn it.' That was the take-home message of 'Saving Private Ryan,' and the same holds true for any Net business or organization that wants to participate in or support a sustainable community of people on the Net. You have to earn it. Every day. With every 'page impression.' And never forget that every visitor really is unique. The Net is humanity's gift to each one of us. The best way to succeed on the Net is to share what you know and what you've found. Facilitate discovery. And then provide every means possible for people to share what they know and what you've helped them discover. We remember our richest learning experiences in life (at school, at home, at work...), and we cherish the memory of those who facilitated that learning (teachers, parents, mentors...). When you find such a rich environment on the Net, why would you ever want to leave?"

• Mike Toot, Proprietor, MST Consulting

• Wendy Loke, Webmistress, Self-employed (sort of), Beads and Bombshells - "A declaration against the companies that treat their people and customers as disposable. HELLO! We're the ones that write your paycheck, and pay those huge stock dividends! Start treating us as worthwhile, at least - and a share of those profits wouldn't hurt, either."

• Brad Sharek, Partner, Strategos, sharek.com - "Management consultants are on the verge of suicide unless they begin to address their clients in a meaningful, natural human voice."

• Millard Melnyk, Systems Consultant, Cotelligent Group - "I'm in! Thanks for the shot in the arm. I've got some unique visibility in my current assignment at a big company that makes lots of things that fly (in the air). I'll probably end up making a fair bit more 'trouble' here now that I've come across you than I would have otherwise! God, I love watching self-absorbed control unravel at the seams and give way to genuine interchange. On with the conversation, and damn the torpedoes!"

• Jim Warner, President, Warner-Moore Productions - "There are those who remain clueless in all strata of life. I hope I am not one of them."

• Paul J. Dupuy, Jr., Software Analyst, Intergraph Corporation, AtamA Homeopathic Software - "Cluetrain Rocks."

• Mona Sehgal, President, NetVenturer LLC, NetVenturer - "Live your dreams! In the end, that's what you will have wanted to do with your life. 'The Company' won't have anything to do with it."

• Barry Mazor, Editor-in-Chief, Advanced Imaging Magazine - "Start! In the name of humanity!"

• Jack Ricchiuto, Creativity Consultant -- Author "Collaborative Creativity: Unleashing The Power Of Shared Minds", http://www.newpossibilities.net - "The extinction of information feudalism and knowledge monopolies practiced by Newtonian hierarchies is good news. Conversation has always been the soul of thriving sustainable communities."

• Jim Carroll, Author, Surviving the Information Age, co-author, Canadian Internet Handbook, JACC, home page - "In many situations, clueless management has reduced the essence of the Internet to a beauty contest, and view visitors to their site as a grab bag of personal information to be snatched and misused. It is only when they realize that most people are repulsed by such thinking that they begin to clue in."

• Jason McMahon, Publication Manager, Wave Research - "The paradox of our time is that the world is increasingly overcrowded and at the same time, more and more people feel isolated and lonely. In my opinion, we have become slaves to a perceived 'society' that many feel is overwhelming and they are left feeling insignificant, unable to 'keep up' and powerless. The only way to deal with this is to increase the sense of community that has been lost and the only way to do that is to bring people back into contact with both themselves and others. The best place to start is if they are allowed to communicate with each other in their own voices. Those in a position of power and influence, i.e. corporations and governments, have an even greater responsibility to contribute as, it could be argued, they are the ones who have been leading us down this path. What a great initiative this is! Thank you!"

• Paul Aertker, Manager of International Marketing, Children's Hour / International Youth Foundation - "The thoughts expressed are equally applicable to 501 (c) 3 (non-profit) organizations. We have two types of customers: ones who help us pay the bills; and ones who receive our services/products. I know they would espouse this philosophy."

• Patrick Johnson, Partner, Actoras Consulting Group, Inc.

• Kevin Coleman - "A wonderful primer for tone-deaf executives. 'Eschew Obfuscation'"

• Tony King, CEO, Petrosmart.com - "After 25 years in the corporate rat-race, truer words were never spoken.... Hooray, somebody finally listened...!"

• William J. Caffery, Founder, Lohengrin ImageWorks - "Finally, someone has gotten it right. Better yet, in the manifesto they've managed to convey it with such clarity, force and conviction. Orwell himself would be proud. Straddling the parallel universes of life in a corporation and life through the Internet is like putting one foot on a dock and the other on a speedboat about to pull away from it. Something has got to give. Let's hope it's the stultifying bafflegab of the corporate voice, in all its many falsetto tones. After all, the corporation only opens its mouth to change feet."

• Frederick K. Smart, President, Smart Bandwidth, LLC - "The internet has checkmated all world corporations. The revolution has begun. For the first time in world history we can truly say 'the individual is King'. The Old Business model: taking energy, hold cards to your vest, my win is your loss, 'they gotta come to me/us' is history.... The New Business model of the internet - open up, talk, share, help, serve, win/win etc, - more clearly maps the truth of our innate spirituality. Give and you will receive more. Do unto others. True capitalism is finally going to see it's day in the sun. Serving others. Going to them humbly with something of value in hand, thinking from their perspective, etc. But to do this you have to be 'out there' or 'wacko' by the defined/boxed standards of the Old Business model which ruled the world until recently. We have four words that define progress and they all have to do with communication: MEET NETWORK EMPOWER GROW The good people who truly love to serve and help others and who aren't in it for themselves will have the upper hand in the next millennium. One word describes this revolution best: GO!!"

• Kenneth Parady, Founder, The Mental Game Plan - "My retirement goal in reaching sports minded kids who want to learn how to become better athletes, improve their goal setting skills is doing well. After only one year as a novice, I am getting over 13,000 hits per month and working with many major college and high school teams. As a former Fortune 500 executive with international experience I would never have reached this mark while with the Fortune 500 company and I have done it with less than $15,000 investment. The site is interactive, personal and I talk to coaches everyday. Never could have been done with the 500. One short story. A major athletic shoe company wanted to back me with a major ad campaign and insert my mentalgame test in every shoe box they ship. Finally, they asked me to redo the test to make it easier so their athletes in their camps could pass it because 80% of the campers could not pass the SAT test. You guys are right on!"

• Patrick V. Grady, CEO, Made yA LoOk Media - "Dealing with advertising agencies, we have come to realize more people think that doing nothing is doing something. Voice mail has made workers work less and have made good ideas almost impossible to communicate to the right people. You have identified what is wrong and now we need to change it."

• Hugh Elliot, Self employed Business Consultant, HJE Consultanting - "The rules are changing - fast. Those who change them, and those who can see the changes as they happen, will prosper. All the rest are toast even though it may take a while for this to become apparent."

• Dan Hamel, Treasurer, ZERO U.S. Corporation - "It's time CEO's come down off of their Ivory Towers to get in touch with what the people want. People drive the economy not the investors or consultants or analysts. Companies need to humanize!"

• Adam Gartenberg, MBA Student, University of Michigan Business School, home page - "I think Theodore Levitt said it best: 'No one needs a quarter-inch drill.... They need a quarter-inch hole.' We're not asking for PR or to be sold to, we're asking for information and products that will add value to our lives."

• Mike Jackman, Principle, Jackman Communications - "'The proof of the pudding is in its admission of guilt.' The defendants are every marketing person who thinks their customers actually read through a brochure. Don't get in the way of customers and employees -- they are an organization's most valuable assets -- but they don't like being 'owned.'"

• Dan Gainsboro, President, Genesis Planning and Delphi Construction, home page - "i am new to cluetrain but very impressed with the ideas being discussed. our organization consists of several very creative and committed people. our challenge has been to educate or enlighten the rest of the world (at least our universe)as to what we can do for them. we view the internet as an important device to get our message out. our web site has been designed to be a useful tool to people in the midst of or about to plan or construct a project. it feels like we have to move a mountain of preconceived notions of how our industry has and should operate. help!"

• Magnus Ljungberg, Developer, Camelot IS-2 - "Cluetrain rules! This stitches together my own thoughts about past, present, and hopefully future experiences."

• Roger Dowd, Manager - "Wow, It feels great to have the the perma-glaze that has formed over my eyes become clear from the rare corporate voice that rings true."

• Gustav Khambatta, Application Consultant, Lilly Software Associates Inc. - "Yes indeed, companies fear their market. That is why you tend to receive satisfaction surveys right after a purchase and not a year later when you truly know if you are satisfied."

• Marcus E. Dent, National Sales Representative, RTE Asset Management, home page - "That was like being slapped in the face on a 10 degree night in center city philly. I love it. As young professional in a stale, stuffy, starch ridden, company -- whose political hierarchy rivals that of Washington (with only 65 employees)I look forward to the challenge of giving sight to the blind."

• Greg Lindenberg, Contributing Editor, Financial Service Online - "You mean I have some power??? I don't get it."

• Jonathan L. Yarmis, EVP Internet Content Group, eMarketWorld - "I just conducted a two day management seminar on this subject. I could have saved a lot of time!"

• Melissa Volker, writer, revolutionary - "Finally, the simplest but most overlooked and ignored tenet has been forced from the shadows!"

• cindit, Insert label here, My pile of bits - "A call to arms! Climb out of your glossy ads, traffic jams, and job stress and join the new human race."

• CC Roberts, Ms, C&D

• Tim Morin, Figurehead & Overhead, Burlwood Media Corp. - "This is good. Seems to me this whole 'Net thing is really the stuff of the soul and that, what you described as the 'networked market', is really a new twist on an old truth: we are connected despite the fact we've spent centuries trying to deny this fact. Thankfully, this truth is now impossible to ignore."

• John H. Sarine, Senior Financial/IT Manager, ASPI Group, Inc. - "You have opened my eyes and clarified my perception of reality. I love it."

• Daniel Doyle, President, Avit Corporation - "I've survived thirty years in the marketing communications business by avoiding the paths littered with the corpses of the 'me too' organizations. With our web site development services it seemed impossible to differentiate our group from all the others. But now that's changed. Cluetrain has turned us on again."

• George (Sonny) Cornecelli, Executive Vice President, Business Improvement, ELS, inc.

• Doug Mashkuri, Business Manager, FCW Government Technology Group - "A manifesto we should all embrace!"

• Wayne Hastings, webmaster/graphic designer, Archer/Malmo Advertising, Memphis RiverKings: a view from the stands

• Julie Ridl, Internet Marketing Manager, Herman Miller, Inc., ridl.com - "Fabulous. I'd just about lost my wind. Then this giant B12 shot. Thanks."

• Gary Corbett, Vice-President, Adams Business Media - "It's too obvious. It will be ignored."
  [beg to differ. making front page of the Marketplace section in The Wall Street Journal doesn't exactly qualify as being ignored.]

• Bryan J. Cohen, Adobe Certified Instructor, Dow Jones & Company - "As an employee of the company that publishes the Wall Street Journal, I find myself despising the very structure that I help to create. I can only hope that my CEO read the paper today and saw the article. Maybe they will wake up here, too."

• Gordon Drake, Webmaster, Enfish Technology Inc, cut the reBop. - "So pleased to discover humans in the world of marketing, I am beside myself."

• Dan Ferris, Editor, Real Asset Investor, Agora Financial Publishing - "The 95 Theses could easily be aimed straight at the government. The government is 1000 times more irrelevant and out of touch than corporate America."

• Eric Bedell, President/CEO and Co-founder, ThingWorld.com, Words % Pictures - "Say what you mean...and...mean what you say. Those who don't 'get it' will be the 'road kill'."

• Roger Pellegrini, Sales Operations Manager, AARP Publications Group, home page

• Sonny Cohen, Marketing Janitor, Primecom Interactive - "So clairvoyant. So buoyant. And the fun is that by next week even these premises will sound dated. Revise. Reprise. Revitalize."

• Ed Anderson, Principal, Skout - "The lowest common denominator is much higher than 'Marketing' thinks. People get it. Forget focus groups: they waste sandwiches and teach nothing. Failing to risk is risking failure."

• David Schober - "If I were in one of them, I'd stay away from open windows..."

• Jim Kragh, President, American Medical Network, Inc - "Empowering the consumer with knowledge about their health will dynamically change the health care industry. E-business and 'clinical chat rooms' are early evidence of this new era. It is all empowering and it is right...sign me up!"

• Keith Popendieker, MBA Candidate, The Katz School - University of Pittsburgh, Rabbit on the Run - "Building community, giving the boot to command-and-control management, and fostering open, honest communications are goals that all organizations will have to reach to survive the tidal wave of change that is upon us. Organizations that ignore these fundamental shifts will be discussed in the past tense, if at all, in the future. The manifesto drives these points home in no uncertain terms."

• Tony DeLand, Web Designer, faceshot.com, Zero web - "Damn right!"

• Jeff Kirk, Senior Producer, Hoover's Online - "Clearly, this should be mandatory reading for every VP-level-and-up executive throughout the whole goddamn world."

• Pete Hoovie, President-CEO of ACME BLIVIT WORKS, SJUSD - "The Manifesto should also be directed at government at all levels, for I find them to be even less human oriented than corporations."

• DJ, Software Engineer, Meadville Forging Company, DJ's Computer Labs - "The scales have fallen from my eyes. DEAR GOD!"

• Christian Murray, Proprietor, Murtek Systems - "Oh Yeah! Thanks for the conversation. As we fly the express, let's not forget to offer a friendly hand to those afraid to climb aboard. We're preaching to the choir and our numbers have not yet reached critical mass, so as tiresome as it is, we need to stay connected to the fearful mainstream -- at least by a thread. Be gentle with your education."

• John Forde, Host, Mental Engineering, Dunce Econometrics - "Within the mind of the client/veiwer/patient a process occurs that is like Newton's law of cognition. For every PROpaganda there is an equal and opposite ANTIganda This is the Human OS, we all think in a dialogue. But it is as intangible as a fish thinkin' 'bout water."

• Kirk Taylor, President/CEO, Keymind inc., home page-notKIRKyet - "Unlock Your Creativity!"

• Jeanne C. Vella - "MORE EVIDENCE. . .Rebel nature rules! Hurrah, it's about time it surfaced ! and speaking of time, here is a fun math problem for people who enjoy them... How many MarketPlace readers billable hours have been spent at this site on Apr 9? (haha and you're just a small segment of this population!) yikers, you thought (Hurricane?) Melissa was powerful! ! !"

• Keith R. Dennis, President & CEO , MossBeach Technology, Inc. - "Have I hear this before - 'Power to the people!' - John Lennon, sounds about right."

• Ken Farmer, MCSE, MCP+I - "It is not so much a revolution as a revelation. Those who can adapt will survive in the market. But as Teddy Roosevelt knew even then - 'Let me see you shoot as good as you shout' Sign me up!"

• Craig Slater, Physician Executive, A non-profit hospital - "This is what employee and customer empowerment is all about!! Go Cluetrain!!"

• R. Kyle Murray, VP of Marketing, CEC (Controlled Energy Corp.) - "Some of the best stuff I've read in years. Like picking up the Whole Earth Catalog in the 60's"

• Timothy P. Ortiz, Director of Operations, Visual Pak, Co.

• Jake Chacko, SVP Marketing , WebDialogs - "This is soooo right! People and communities are dancing with each other on the Internet. Companies can get on the dance floor, but damn it they have to do it. Otherwise they will be like the wallflowers at the junior prom."

• Lily Frisch, student - "As a novice programmer and frequent Web surfer, I'd just like to ask these Neanderthal companies one question: Where are you? Get out of your Luddite bunkers, take off your blinds and your earphones and listen up. The Internet and all that comes with it is all around is in every form of media. To ignore it is to slit your own wrists."

• David F. Brod

• Ted Mackay, CEO, Cyberdent, Inc. - "Important business transactions have always rested on personal 'trust' for which 'open' and 'authentic' are supporting values. One of these Manifesto statements should include this term. It applies to company/employee relations, company/customer relations, company/community relations; all relations."

• Barry de la Rosa, Reporter, PC Week UK, My lil' corner of the Web - "Go Rageboy! You know you're only doing this to get your millionth subscriber..."

• Eric Hall, Market Research Mgr., The Kellogg Company, home page - "The Cluetrain Manifesto--rather like a grassroots Dilbertian pilgrimage"

• Dan Byrne, Consultant, Edgar, Dunn & Company - "A management consultant meets the cluetrain Ringleaders on a Manhattan subway platform. Consultant: 'Succeeding in e-commerce has to be difficult, doesn't it? Otherwise, why would companies pay us so much money to help them migrate their value propositions to the E-space in order to capture the incremental shareholder value inherent in the massification of eyeballs on the Internet?' The Ringleaders push the consultant in front of an oncoming train. The world is a better place. Since I am an occasionally self-loathing management consultant, I can't leave without making my own attempt to provide trite insight to the leaders of corporate America: you have to destroy your company to save it."

• denise mottesheard, one of the many, barra - "happy, joy, YES :)"

• Dan Schultz, Principal - "In my mind, the Manifesto points out the communication revolution that is happening between individuals via the internet, and the resulting backlash against that perceived loss of control and power by the clueless who do not understand that the benefits of that revolution far exceed its costs. As a lawyer at a large law firm, I see this first hand. I hope the Manifesto will encourage the revolutionaries to continue to communicate with one another, and attempt to educate the clueless -- not for any altruistic end but because of the Golden Rule: those with the gold make the rules, and usually it is the clueless who have the gold and make the rules. But as the Manifesto points out, this situation may dramatically change."

• Michael Zierdt, System Architect, EDS - "The great thing about free markets is that those who understand this will supplant those who refuse, or can't."

• Pathetically Anonymous, Web Freak, organization: I wish I could tell you but I'm sure I'd get canned if I did - "This is so comforting. I've spent my whole life learning to dumb down my senses so that the bullshit can't get in. It feels good to know that none of us are alone in the opinion that every blink of an eye, every turn of the head is an instruction to consume. Even when I'm paying $8.50 for a film I'm watching commercials now and I lower my eyes for relief only to find that I'm looking at another ad on my friggin' popcorn bag."

• Jan Burnham, Consultant, The ROC Group - "Thanks, we needed that. I'm very disillusioned not to see any signatures from the hundreds of internal communication consultants at the big consulting firms who write for the corporate masses. You know who you are, and you really need to get a clue!"

• Wiley Sanders, Internet - "A world ruled by jacked-in, Mensa-card-carrying wannabe investment bankers, speeding down neighborhood streets in gas-guzzling hyper-cars and trading AOL among themselves. Meanwhile the unconnected have nothing to do with their time but bulldoze forests and shuffle each other among death camps. Sounds like utopia to me! What really matters? Getting the Grainger Catalog online. Now that's progress."

• Eric Gufford, President, TRIAD Systems Inc. (software consulting firm) - "HELLO! Corporate America, are you listening? This is your wake up call. Disregard at your own peril! It's high time for the Corporate Tower of Babble to come crashing down. No more focus groups, no more cutesy names for demographic segments, no more 'Management Speak' and cure-all band-aid solutions to problems that don't exist. Mr. Chairman, tear down this wall!"

• Mark Stahlman, President, New Media Associates, Inc.

• Allison Scott Majure, Product Marketing Manager, PeopleSoft - "Trust in trust. It builds productivity."

• John Rosevear, middle manager, A Big Financial Services Company, home page - "Bravo! The old corporate models are hidebound, propped up only by the desperation of their leaderships' egos. Consider: If my employer knew I was writing this I'd be in trouble. There's the whole problem, in a convenient ASCII nutshell."

• Laurin Jeffrey (lopix), Webmaster, DVD Access, My design site (when it is running) - "This is just the sort of thing that should be included in any web course. We must all remember that we all share the web, no one is above or below any other. Talk to me nicely and I will respond in kind. Treat me like a number, and I will be gone forever..."

• Montrese Etienne, CEO and Founder, Brumfiel & Etienne - "This speaks the truth with such inspiring clarity that I am even more impassioned about my career choice - and I didn't know that was possible. THANKS!!!!"

• Brian McDaniel, Associate, Wilson Sonsini Goodrich & Rosati - "Centralized, tightly-controlled structures are great for: (1) mass-production of objects or ideas, ensuring strict compliance with an organization's standards, and reducing risks; but are poor for: (2) customized solutions, fostering creativity within the organization, drawing value from communities/cultures, and taking big risks. As part of the shift from an Industrial-Age to Information-Age economy, (2) is getting to be a much better way to make money than (1)."

• Martha J. Retallick, Owner, Lrpdesigns, eclectic web - "Right on. I've told my friends about this manifesto. Thanks for doing this."

• Dr. Leslie J. Allison, CEO, allisonplanet.com - "Cool...very cool."

• Bob Zoellner, Manager, NT/UNIX Systems, EDS - "Here, here! Its about time someone got the clue! Run with this and never relent!"

• Matthew S. Marquardt, Owner, www.orcasphoto.com - "To paraphrase a marketing speech I heard yesterday, 'Most companies in America today look at the internet like a dog watches television. They see movement and color up there and they know that something's going on, but they don't truly understand it.' Bravo to the manifesto. I'm there."

• Manjit Syven Birk, True North Principal, True North Corporation, A Change Management Company - "The manifesto moves us closer to a freedom I thought would take many decades to inspire. The human voice whether it be a babies first cry or the last whisper is a cherished individuality. Anything that gives responsible freedom a true north connection gets my love."

• Max R Lemke, Consultant - "'When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation....' Declaration of Independence And so the Revolution continues."

• William Creps, Manager - Tax & Ins., Novartis Seeds, Inc. - "But what will become of the jargon industry? Oopps . . . gotta go -- the boss is coming!"

• Peter H Norman, http://bcm.tmc.edu - "I agree!!!!"

• Alton Cogert, President, Strategic Asset Alliance - "The internet is merely one large community, made up of several subsets of communities. To be successful, one must break out of his or her community of one, join many other groups, and joust, joke and learn with others."

• tomothy o. bonham, guy, preferred capital markets - "right on"

• Jessie Brumfiel, Brumfiel & Etienne - "Love it!! Great thoughts simply said and said simply. You're moving mountains and minds today, cluetrain. Can I buy you a beer?"

• Ed Higins, none, me - "The internet is a communication tool. Therefore, the information going up is at least as important as the information going down. Because, without that information you cannot make a decision."

• Blake Burris, Product Manager, Amtech Systems Corporation - "Seek every means to empower your customers and allow them to participate in product development. Customers are not content with 'office hours' - they want full access to companies with whom they do business. Realize that your company may only get a few wake up calls. All aboard!"

• jeff smith, president, praim technologies - "an amazing load of self-serving crap. also the first truly thought provoking item I've seen on the web - a real turn on. all revolutions are driven by people with an agenda. careful guys."

• J. Lindsay Fuller, Principal, Fuller Woodmansee & Co., Inc. - "The biggest fear of senior management is change that will leave them behind. Most need to be left. Management need more vision, vision that not only stays outside of the proverbial nine dots but away ahead. Most managers fear change due to the underlying fear of failure. Success only comes after the test and learning from failures."

• Jim Moss, Credit Risk Officer, Bank of America - "As long as at least one company recognizes these developing truths, there is hope."

• Jean-Paul Cozzatti, Lead-Sitarist, Adjacency | Brand New Media, myoutdatedhomepage - "hurrah peoria here i come."

• Bill Davis, Product Marketing Manager, HK Systems - "Good stuff!"

• Bruce M. Colwin, Executive Director, National Alliance of Sales & Marketing Executives - "There's an often quoted saying in business that 'nothing happens until somebody sells something'. After reading the manifesto, I think the sales and marketing profession would be best served by adopting the mantra that 'nothing happens until somebody listens to somebody'."

• John Dennis, IT Manager, Entergy - "Brave, bold and beautiful. It is a refreshing new perspective on the principles of quality management that quality gurus such as W. Edwards Deming preached."

• Susan Farrell, Founder, Wild Art Media, Art Crimes - "Thankfully there are more roles online than just markets and corporations. It is high time to question the basic assumptions of marketing and consumerism and the view that that's all there is or needs to be. More power to the entrepreneurs providing good value to their communities and long live the Great Conversation!"

• Emmanuel MARIE, Engineer, Dassault Systemes - "For the 1rst time in my life, I'd like to add my name on a list/group, the group of ungrouped people, where group doesn't mean close but wide open."

• G. Harris Bias, Chairman, President, CEO, Hyalopterous Polychrome Industries

• Perry Campbell, Vice President, MPC Innovations, inc. - "For the past decade, I worked for one Fortune 500 Company, after another. Now I work for myself, with others who work for themselves, spread across the world, solving problems together. My family is here with me. I don't sit in stop and go traffic. The casualties of corporate america truly are missing out on real freedom. My old employers aren't getting their fee for my services. More importantly, they aren't getting my inventions. I'd say they already lost this war, and it's a waste of time to try and bring them into our world. 'Is this place heaven?' - Ball Player in 'Field Of Dreams'"

• R.J. Arnold, V.P. of Marketing, TeeMaster, Inc., home page - "Finally a creed for the knowledge age that can help make markets (both virtual and real) a better place for all global citizens."

• Clavis Isley, ADService Manager, Las Vegas Review-Journal - "Right on target."

• Ding Kalis, President, Magnus Industries Inc - "Keep talking, its hard to get the old geezers (like myself) to listen AND understand concepts like these...and we badly need to. Its about connection and sharing, not about selling stuff. If you connect and people feel you are ready to share, the sales will follow."

• Joe McVerry, President, American Coders Ltd. - "As man progresses sometimes he digresses only to be pushed in the right direction. and sometimes the push is from a button that says 'sign me up.'"

• Bob Coleman, Guide, Numeraire, Global Value Investing with Investment Valuation - "So-called channel disintermediation taken to its logical extreme on the Internet will enable hierarchical authoritarian organizations to become more democratic or else risk greater subversion, the often unstated option in the trinity of loyalty, voice and exit as the ways a human being can choose to relate to any organization or group of which he or she is a member. The Internet has made subversion, rebellion and apostasy much easier. As Thomas Jefferson is attributed with saying, 'Treason is only a crime in the third person.'"

• Arthur Combs, President, Source Health & Mobility - "The market you describe already exists in high degree. Disabled people are crafting an extremely evolved online community. They are highly politicized and aware consumers of information and products. They have for some time been telling those of us in the medical supply and healthcare industries that we had better start interacting as human beings, or they'll find someone who will. It's starting to work."

• Dirk Holzberg

• R.S.(Bob) Starshak, President, CEO, Midwest Lending Services Inc. / Illuminated Consulting - "Truth. my God, the concept I've been trying to get across to people for the past 48 years (do you have any idea how hard this is when you are in lending?) If you folks are for real I'M IN!!"

• Roberta Speyer, CEO, OBGYN.net - "All too true. I always thought people in the upper echelons of business were really smart and bold. Upon closer observation I finally realized that firm set to the jaw and glazed look in the eye was the manifestation of fear, or worse, cluelessness."

• Dave Duchac, Independent, Sales & Consulting - "Generally, prophets are despised in their own time and in their own land. The reaction to this manifesto certainly contravenes that. Kudos to the authors who help give voice to the urgent need for change in a way most instantly recognize."

• Christian Gehman, Novelist, Pound and Tolkien scholar - "You visit a smalltown tv station, they tell you about the equipment they just purchased. You visit a big city station, they tell you who's working for them these days."

• Sheela , Enterprenuer, Sheela Industries - "I would recommend this as a subject to be studied at MBA and Advertising schools. Will not the students leave the course after studying these 95 points."

• Donald Elliott Jr., CEO, Digitology - "Great companies were built because their founders got their hands dirty by mingling and learning from their customers. As the companies grew, the managers walled themselves off from the messy discourse of dealing with the customer. The Internet allows larger companies to communicate with their customers as if it were a smaller owner-run firm. Unfortunately, most big companies do not get it. So look forward to the formation of many new companies and the death of a lot of old geezer companies along with their control freak management. Long live the Internet!"

• Edwin T. Hard, Jr.

• Terry Hughes, Professional Noodge, An ad agency I'd rather not name - "The Manifesto has had the same effect on me as falling in love: 'Where have you been all my life?' Funny, I tell clients in many categories, 'Lose the MBA-speak, talk to your customers like people, talk to your own people like people, cut the shit.' Too much fear, too many squandered opportunities to lead by listening and participating. Maybe this well-publicized Manifesto will provide the catalyst we've needed for years. Bravissimo, ragazzi."

• Don Hamilton, Editor-in-Chief , WWWiz magazine - "Ti Ming the most powerful of all the martial arts."

• Christian Gehman, Novelist, Pound & Tolkien scholar, co-founder of EIO, Environmental Interest Organization - "Try dancing, it's more fun sometimes. Instead of a manifesto, try writing a couplet that's hard to forget, like 'Love is a beautiful game that spins/ Into the world when the day begins' and save this for your children or someone you love and... hmmmm, it's a beautiful day. Hey, there's plenty to go around. don't let 'em kid you, there's plenty."

• David P. Best, The Venture Capital Guy, WR Hambrecht + Co., my personal gift to the world - "Wake up Big Brother. We, the phantom collections you like to imagine huddled together as groups or segments - we are about to break free of your classifications and bondage. Facilitate it, or get run over by it, but it is going to happen. Our individual voices are too loud to be suppressed. Do you have a clue what we are talking about? Go ahead, send me another gif or jpeg brochure - see if you can get past _my_ market segmentation filter."

• Stan Bernstein, President, Morninglory Online - "The Internet is not a microcosm of society- it is society itself. The 'global village' is on our desktops as we type these missives, and it doesn't watch banner ads the way it used to watch slick TV spots. Do you want to reach your 'target market'? Then stop thinking of human beings as your market, and start thinking of your market as human beings. The Internet is not just another way to advertise, it's a way to actually communicate with other people, some of whom happen to be your customers."

• Dave Tufte, Financial Economics Ph.D. Program Coordinator, home page - "The same mindset dominates business schools and the boards that accredit them."

• Fred E. Whittlesey, Principal, Compensation and Performance Management, Inc. - "20% brilliant, 40% totally unbiased accurate, 20% speculative, 20% politically correct dribble. Overall, an important piece of thinking. Will gladly accept the speculative and politically correct for pure shock value to wake people up. I will refer every one of my clients, employees, affiliates, vendors, friends, contacts, enemies, and strangers to this site. The great ideas have finally found the technology to overcome the idiots, and we will gloat. Good job, guys."

• Mark Grimes, President/CEO, eyescream interactive - "wake up and smell the chloroform. splat: the shit has hit the fan. been down so goddamned long, it looks like up to me. the revolution will not be televised, it will be humanized. elvis has left the building... jump on the fucking cluetrain baby, it's not a matter of choice, it's a matter of time."

• Skip Malette, a Digital Scout and end-user trench fighter - "This is one sumbitch foxhole I've crawled into! I'm so excited I've pissed my pants. Can we talk??"

• Rod Mundy, Director, Systems Integration, Defense Finance & Accounting Service - Indianapolis Center, home page

• Christopher Harding, President, Luminary Entertainment Group, Inc. - "It's great to see that we as humans are finally awakening to the deeper and broader possibilities that the Internet offers. But this is just the beginning...it's time to break some major paradigms!"

• Ken Steinhorn, Hamstrung Copy Boy & Financially-Challenged Visionary, Ison Design - "I'm a writer--so what if I still have a fucking mental block about when to use the word 'whether' or 'weather'--I can outfucking write the best of 'em! But if I had any balls at all, I'd give out my home address so the militant leaders of the Cluetrain Movement (weapon of choice; some very sharp #2 pencils) could splinter my front door in the middle of the night, drag me out of my bed with the matching IKEA sheets, dust ruffle, and duvet, and force me to write the kind of copy that's been burning deep in my prostate waiting to splatter the truth over the noggins of customers everywhere. Of course I would plead/sob to my inquisitors, 'I've tried, god (small 'g') knows I've tried. It was THEM. I swear. You should have seen my first drafts! But they made me dull it down. They just don't get it!' Yes, YES, I actually wrote the following drivel: [(Company Name Here) today is about solutions. Through strategic acquisitions, a newer, more pro-active company has emerged, supplying businesses around the world with the necessary tools to increase growth and profitability while reducing risk. By employing intense customer focus, we have developed a comprehensive suite of software programs designed to help you make better, more informed decisions, all backed by a seasoned staff of industry experts.] GUILTY! The vomit bag is in the seat pouch in front of you. And this was for a cubicle-laden global company that banked about $900 million last year. So please, tell me where to stand in line and have your medical staff grab my nuts (note the 2nd reference to testicles, I swear I have a feminine side) and tell me to cough as a prerequisite to indoctrination in the Cluetrain Illuminati Corps. Consider this my application to officer training school. As an aside: I do wonder what percentage of signers dream of being a revolutionary yet still check their Schwab account 3 times a day."

• R. Lee Andersen - "I have not had so much fun reading a list since I canceled my subscription to the Wall Street Journal."

• Brian Brewer, Student and geek hopeful, organization: who needs that? - "I used to envy people who were adults during WWII or the 60's, thinking it must have been amazing to be part of a time that was bigger than yourself. Not anymore, though. This is it, this is our time, we're all here. The companies that don't recognize that their market has became self aware and isn't likely to go asleep anytime soon belong to the vast grave of the clueless that will be dug early on in the next millennium. This time frigging rocks."

• Dana Shultz, Principal, Dana Shultz & Associates, About Dana Shultz - "One of the most exciting things I have read in years!"

• Robin Miller, Free-lance writer and editor, Andover News Network, my "Cheap Computing" column - "There are seeds of truth here. Not ones that are going to change society, but that are important nevertheless."

• Chris Hughes, Vice President, Panorama Software - "We know what is important! We know what is right! We know who we are and what we want! We always have. 'We' just have not been communicating. Lets start."

• ThistleGal, Mortal, what? - "Am I naive to think that most of the 'traditional' big businesses, if they understand the Clue Train, will band together - like a fistful of cheap cigars - to undo it? The net is the great equalizer - management in the company I work for thinks e-mail is dangerous. Then again, I suppose there is little way to go underground here - Big Business is Watching, and their intent is not to put themselves onto the Clue Train track, but to use it to gain power and run the little guys off the track. We, the people, are safe for awhile - until they Get It. Eventually they'll Get It and find a way to derail or sidetrack the train. Tell me what you're doing to prepare for that.. And remember, I'm not being paranoid if they really are out to get us."

• Joseph Rabie, Président Directeur Général, MAGELIS SA, Iceland Sundaes - "Well, I'd like our company to live up to that - indeed, it is our longtime, unsung ambition that you have put into words. I do believe that we are succeeding (or at least trying), but you'll have to speak with the seven other people who work with me for their truth."

• John Sakalauskas, Business Analyst, MT&T

• Derrek Haynes, Draftsman, I can create a line, erase it or move it along - "I was once fired for searching for a quick answer to a trainee's software question...for furthering our craft on company time. A bank keeping funds for a deposited cheque locked down for a week til it clears ....in this age of electronic immediacy. Contract agencies who still insist on mailing paycheques...no direct deposit. Postal warehouses for bulk mail..no email address for direct enquiries.. required documents aren't inhouse and a week of waiting for mailed xeroxes of codes and rates to arrive. Human resource people with no idea that 5 years experience is impossible on the 2 month old version 14, and version 13 is just as valid... You're referring to that too are you? God grant me patience... Right now dammit! Kudos to the ClueTrain, hope it's got a really big cow catcher up front"

• David Wolfe, Principal Servant Leader, Wolfe Resources Group - "To paraphrase Marx: 'And hubris shall wither away.' The direction pointers in the cluetrain manifesto cannot be seen through the dense fog that obscures the vision of those incapable of genuine humility. Ultimately, economic survival and growth in the New Economy require corporations and their agents to humble themselves and let go. It's a bit like the biblical advice, 'You must die in order to live.' Corporations must give up control to gain control of their futures."

• Samuel Pickard, Producer, Polestar Interactive Limited - "This is the dream of the data technologists. We were never interested in the data itself, all we ever wanted was to empower users."

• Ed Miller, Director, International Marketing, GTE Communications Corp - "This is a much needed intrusion into the safe world of corporate thought. Perhaps one day, substance will matter over form. I am fortunate enough to work in a group where that is not only appreciated but required. However, it took me 15 years to find it."

• Kenneth Peerless, Regional Director, Area F, Queen Charlotte City, Skeena/Queen Charlotte Regional District - "Every person elected to do the Peoples' business should read this manifesto. Its a political blueprint for the future and the future is now."

• Stephen R. Clark, Communications/PR Manager, Best Access Systems, Stephen's webpages - "I am as overawed by the serendipitous nature of discovering the cluetrain manifesto as I am by the manifesto itself. It is sweet validation to my own experience and shifting perspective on the nature of communication within and without the corporation. I vow to not only admire the manifesto, but to put into practice and evangelize the potent truths it contains. Wow."

• T.J. Elliott, Managing Editor, Mind On The Job, Facilitating Work Groups Collaboration - "Our motto is The Answers are in the Organization. Cluetrain manifesto recognizes that questions must flow back and forth among all those associated with enterprises -- not just in certain spots. The challenge now is to get beyond the words to tests of action."

• E.W. Brody, Professor, The University of Memphis, Dr. Brody's Learning Place - "Amen!"

• Margaret Thorpe, Principal, Venture Catalyst - "Well, first - Amen! - of course. My clients, young, emerging companies led, for the most part, by people who've never been to B-School, get it immediately. And they do it. And it works. And isn't that what it's really all about? Something that actually works. Keep going - Copernicus is here, and the Marketing Department is not the center of the solar system."

• Lenny D'Amico, Post Dispenser of Swill, Bluetrain.com - "'The crux of the biscuit is the apostrophe'"

• Marshall Ralph, Writer, POWER Engineers - "A fun and heartening manifesto -- thanks! We're enduring a website rewrite here, and it's amazing how cold and stiff and fearful that process is, compared to the way most of our marketers approach people face to face."

• Jacque Wilson, Net Communicator - "'Open, honest communication' the basic requirement of all meaningful relationships...."

• Raj Rao, Director, Reality Web India Private Limited

• John Winsor, Partner, Radar Communications - "Right On! People of the world unite! It's high time that companies look to their customers and employees as a source of inspiration and guidance. They hold the key to the riddle. It's all about dialogue. May I please have some more?"

• Ralph Boone, Principal, UP3 - "Required reading;then 'Participate and Profit or Perish'."

• Norman Philip Dorn, Iconoclast, Accountable Systems Company International Incorporated, my wake - "Please be careful, all, not to follow the historical trail of Law. See also the spoor of the Statewave skunkworks cabal (http://www.statewave.com)."

• Ross M Karchner, Professional Student, Amateur Geek, Rochester Institute of Technology, home page - "What should be obvious, but isn't, Is that it is the people under 25 in the front of the cluetrain, and the kids in high school with their eyes on the drivers seat. Everything and everyone else is fuel and cargo."

• Howard A. Fields, Director, e-commerce Business Development, IBM Corporation - "About ten years ago I produced a presentation that postulated that all communication was either a request for information or a response to a request for information. I think Thesis #1 puts it much better when it declares, 'Markets are conversations.'"

• Robert S. Jackson, President/CEO, Jackson Entrepreneurial School - "Heretical, moving the ideas effectively."

• ken steen-olsen, V.P., Pro Se Ltd - "So far so good. How about including the academic, political and professional elites in your primal scream for honest interchange?"

• 4trading Moderator, Group Moderators, 4trading Professionals, 4trading Professionals : Strategies - "We are an interactive group of Global Macro Traders. Markets are self-organizing systems. We believe that collaboration among informed traders confers an edge in the competition against the non-informed sector. Inter-communication (including information retrieval) is a prerequisite to trading ideas. Ideas develop into views, then trends. Our goal is to facilitate intra-networked macro traders to converse directly within inter-networked global markets. Bravo to cluetrain for its articulation of the theses!"

• Allan Sanford, President, Sage World Trade, Ltd. - "I worked for Morgan Stanley for 11 years. Years 1 through 7 had management/worker loyalty going 2 ways. Then the elevator going to the floor between the upper upper management and the ground floor became an express up so that management never even had to nod at a low-level employee in the elevator anymore. They also stopped talking to them completely. 12,000 employees in dozens of countries all talking to each other but the top level of management never asked them what was going on, and these are the only people actually talking to the customers. Evolution is turning into revolution and they haven't a clue."

• Warren S. Feld, Partner, Land of Odds, Land of Odds - "The shortsightedness extends to the retail world. There are so many examples, but the retail-wholesaler relationship is one of the next major breakdowns. The internet is beginning to fundamentally alter the retail environment. It is becoming a world-wide shopping market with few boundaries. Retail prices are beginning to converge on wholesale prices. Retailers are becoming marketers of product information. Wholesale suppliers will have to act more like retailers in order to adapt to these changing conditions. The dynamics of retail sales is changing dramatically. Wholesale suppliers will have to take a more proactive stance, perhaps reconceptualizing some of the fundamental policies and procedures of their business, if they are to retain their retail store customers and stay competitive as the retail environment moves more and more on-line. They must become more adept at managing information, not just product distribution."

• Marc Stuart, Consultant, Scene Unseen Multimedia, Scene Unseen - "I would like to think that this is all common sense, and that someday all humans would act as if they were part of humanity. Maybe this manifesto can help make that happen."

• Matthew R. Versaggi, MS, MBA, Adjunct Professor (DePaul University) & President (VIS, Inc.), Versaggi Information Systems / DePaul University, The Versaggi Family Web Page - "Very useful Stuff. Hope it wakes up those those who need to heed the call before it's too late. I've passed the link to my colleagues and to my MBA students."

• T. Peter Hern, CEO, Innovative Music Marketing - "'Economic Democracy has finally arrived thanks to technology and intelligent, motivated people'."

• Mark Abbott, Group President, Heller Financial, Inc. - "We are living in one of history's most extraordinary times -- technology is: liberating and empowering the individual; accelerating the value of networks (companies, interest groups, etc.)that get it; and giving true meaning to the concept of enlightened self interest. It is certainly too cool and almost too much."

• Mike Palmquist, Executive Producer, The Trails (Oregon Trail, Amazon Trail...), The Learning Company - "Mostly true stuff and not too much bombasity for a manifesto! And if I get the point..when I burn the mission statement, shouldn't I burn the manifesto too?"

• Dietmar Stefitz, President, BemarNet Management - "I hope that Europe also starts listening."

• Marty Heyman, VP Business Development, Wave Research Inc., Home Page - "It's just amazing just how little we all know about what happens when you leave the world in the dryer and it all shrinks down so everyone can talk to everyone else. I feel a little less clueless..."

• Laura Ricci, Consultant, R³

• Bob Knaus, Senior Consultant, Pacific Technologies, Inc. - "Thanks to everyone who helped code/test/pay for the Homestead BBS... it's been 18 years since that experiment on the edge of the Everglades. Buncha wacky guys, I know you're all part of this somewhere, still scaring the sh*t out of crusty old 'gators."

• Michael Potts, author, The New Independent Home, Solar Utilities Network, Sane Energy Projects - "Corporations are the de facto top predator, but only because we humans have been napping. This is a wake-up call we all need. Maybe with the internet as our tool, we can beat the blood-thirsty corps back to where they belong: as tools, nothing more. Thank you for the clarion call!"

• Eric Knox, untitled, Allina Health Care - "This isn't just about companies and customers. It also defines the current crisis existing between the healthcare system and those they purport to serve."

• Mark Sneed, Sr. Manager - 1:1 Marketing, KPMG - "A Marketing System without the 'voice of the customer' makes for an expensive door stop - go ahead 'Touch The Elephant': Your customers have a long memory!"

• Horacio Le Don, human Being, Earth - "I do know one thing. If this Manifesto isn't adhered to and improved upon daily, the economy as we now know it, will be annihilated. The withholding of information coupled with serial disinformation will be, no, has to be, a thing of the past. Those that don't participate will enter into the pantheon of side shows and novelty acts. Keep up the good work, GENTLEmen."

• Jacquelyn Nixon - "Thank you for a terrific document summing up major trends resulting from the internet's power and convergence. Convergence will not be the screws and bits of hardware and chips, but the sense of community resulting from the human brain and its wiring. As you point out, how a company thrives is exactly how well it is connected to its community."

• Tom Cocchiarella, Practice Leader - IT Strategy & Architecture, Pareo, Inc. - "Wow - it's great to find so many others who feel the same as I do! Corporate America tries to 'Talk the Talk' - but they don't have a clue... as we leave the Industrial Age and rapidly accelerate into the Information Age - the Newtonian CEO's will wonder what happened to their empires... but they won't have a clue..."

• Suzanne Bristol, Musical Sands

• Steve Wilder, Salesman, Local Radio Station - "This manifesto is the first illuminated roadsign for us novices on the information highway. However, those of us who like the path less traveled are skeptics. To us, the Truth is conditional and looks different from each individual perspective. But there is much in your denominator that appears uncommonly common."

• Ron Castle, President, American Geothermal DX - "Since we are a small company we don't suffer from marketing constipation the way most large organizations do. We have been living the manifesto for several years."

• eOgden, Chief, NewMedia Photo LLC - "'Question much. Obey little.' -Walt Whitman"

• Chris Helbling, Only Marketing

• Dan Bloom, Publisher, Tokyo BoardWalker - "The 'manifesto' is a clarion call for Internet enlightenment, carried on my word of mouse. Great!"

• Winfried Deijmann, Deijmann & Partners Communicatie Consultants, home page - "Initiatives like these are very important to a global understanding of our human dignity and responsibility. Internet has become a necessity because humanity has failed to develop a spiritual means of communications. This manifest is a good initiative to develop new awareness for the fact that behind every abstract notion like 'market' or 'system' there are one or more living human beings."

• Pat Kelly, Environmental engineer, patent attorney - "What if I agree with, say, 90 of the 95 theses?"

• Clint Swank, musician - "The first time that someone puts up a piece of music as a free mp3 and a million people download it, the recording industry will suddenly realize that it's stalled on the tracks. And here come de cluetrain."

• John Lovgren, Partner, Kalin & Lovgren Associates - "Thank you for making this conversation explicit. It is a huge step in the on-going self-organisation of the web community. We will look back on the publication of this manifesto as a landmark event and I am proud to be participating in the on-going conversation."

• Georgia Johnson - "Thank you! These ideas need to be said and now they need to be acted upon."

• Detmar H. Finke, Internet Coordinator, Kirtland Community College, Issues Raised by the Confrontation between Technology and Education - "i might not sound quite as 'flowery' as you, but i absolutely do agree that a revolution in human communication is underway. and this 'sea change' is not just effecting business, but all forms of communication, and chief among these is education. the internet is 'bypassing the middle-man' in all sorts of human activities -- and this will profoundly alter all these activities. so most of your manifesto applies just as well to the most basic institution we have for enabling communication between generations, education -- which includes all of the many educational institutions we now have, from kindergarten up through graduate school -- and thank god that it does. it's about time that something shook up and revolutionized our educational institutions."

• Sonya Kunkle, Free Agent Writer/Editor - "It's great to see that somebody Gets It! Also helps to solidify my own thinking. As a former 7+ year employee of a clueless corporation, I find the manifesto liberating."

• Leo Bellew, Systems Architect, EDS - ":-)"

• Glenn P. Parker, software grunt, Software.com, Inc. - "You guys are carrying the torch lit by Marshall McLuhan. New types of communication define new worlds, and this is good advice for finding your way to a new world."

• Jamie Knapp, Principal, J Knapp Communications - "So simple, so real, so human. We've spent our lives learning how to be inhuman; how to speak a corporate truth. Here's a chance to unlearn; to live as humans; to speak our truth."

• chris courtney, principal, 1stbyte.com - "...the Internet will be today's tower of Babel..."

• Fred Ennis, Fred Ennis Consultants Inc. - "Cheaper and more plentiful bandwidth doesn't mean recipients will want to know everything you are capable of pushing at them. The next big skill is not programming, it is editing and presenting the right info to the right person at the right time to cause the right action. It will be the electronic equal to the 1980's manufacturing concept of 'just in time' delivery."

• Ricky Cassiday, President, Data@Work - "Right-on cluetrain. My read? Chatting and sharing information are the most political of activities in a corporate hierarchy. It is no wonder the muzzles and other assorted control mechanisms* come out from the back closet. (*like the 'corporate policy on e-mail & internet use). Pull-eeze all you Very Important Top Officers, let's show some integrity."

• Richard E Rosen, Director of Sales, GMSI - "This is an amazing time to be alive. As a young sales trainee with Xerox back in the Stone Age, c 1974, I was exposed to the power of Information Technology. Now, as a 50 something sales executive on the other end of my career, I feel privileged to be involved in this unfolding mystery. Thanks to the organizers."

• Arlene Bowman, Partner, Bowman & Bowman - "End users need access to original designers/engineers &/or actual production workers for straight answers. Plain talk - what a concept."

• Robert J. Martin, Jr., Retail Business Owner, Non-Profit Org. Co-Founder, Beginning Web Site Designer, Frederick Schwinn, The Tree-Land Foundation, Inc. - "Mass media, like television, substantially stopped people from sitting on their stoops, looking out their windows, and talking with their neighbors. Instead, they looked into their electronic 'window,' watching the televised world, and stopped interacting with their community. We're only just starting to talk with each other again. This isn't a new thing. It' s only a new way to do it. It's what community is really all about. People talking to each other. It's also important, though, for people to touch each other not just with words, but with deeds and hands. An excellent description of how it has to re-start."

• Jeannine Starbuck, Executive Assistant/Technology Lover, A large, multistate company - "Such eloquence deserves to be shared! Be assured that I will pass this on to the people I know who will learn and benefit from it. The others...well, as someone said earlier, they wouldn't know a cluetrain if it ran them over. We'll just wave as the train rumbles past them on their archaic, crumbling platforms."

• Diana Jacokes, President, Jacokes Communications - "Hallelujah!"

• G. Scott Tucker, Purchasing Supervisor, Russell Stover Candies, G.E.M.S. - "At first I thought, 'Here's a movement I can really get into'. Then I realized that I have already been a contributor for a couple of years. Thanks for having a place for us to gather together and for putting our philosophies and convictions into this format."

• Doug Anarino, Managing Director, Provincetown.Com, Resume - "ClueTrain's got the clue! I hope McDonalds never gets it..."

• Bill Slugg, Retired Manager - "There is a message here, and it is a good start. Get it down to four ideas I can keep in my head, drop the word 'manifesto', ease up on the 'in your face attitude' if you want to dialog with these folks, and kill off the profanity."

• Bruce Thornton, Lower Middle Management of My Life, General All 'Round Human Being - "By signing on am I now part of the 'heard', or just a member of the 'herd'?? I think I'll go eat worms. Let me know how it comes out. Nothing like a good ol' fashioned protest to get the blood flowing."

• Daniel Dolan, Senior Research Fellow, Center for Global Communications, bio - "German philosopher Martin Heidegger has written that language is the house of being, and both Martin Buber and Hans-Georg Gadamer have echoed and extended this idea. One interpretation of Heidegger's proposal is that being fully present in conversation with others forms the foundation of meaningful human existence. Cluetrain is giving these complex and difficult insights an important and accessible context."

• Don Weatherman, Managing Director, Weatherman Besgrove McLucas & Love - "Sign me on. Everybody I care about is going to get this thing. I probably wrote a hundred thousand words in the last twelve months, and an embarrassing amount of them were 'positioning babble' to make clients feel good about themselves and their businesses. I've spent that same twelve months working hard to twist my business, and my clients, in the direction you guys are headed. I'm so excited by this I'm speechless."

• Christel van der Boom, Consultant, DLV Public Relations - "People are the 'killer app' of the Internet!"

• John W. Scruggs, Principal, Computer Sciences Corp. - "Right on, I wish I could convince my customers to view it in the same light. Your comments on communications between employee and employer hit home......Why can't I find a company to work for that shares these same attributes?"

• Scott Roy, Web Analyst, Third Street Interactive - "The truth is out there....Does anyone know the URL?"

• Joan Koehler, Owner, Technical Persuasion - "As a marketing communications writer, I agree 100% with your comments on the value of communicating real information, not fluff. Potential customers will not believe that a product is better, faster, and cheaper unless we tell them why."

• Ed Perry, CEO & President, Human Code, Inc. - "Technology can be a most powerful tool for enhancing how we learn, work and play, or it can be the next step in dehumanizing our lives. The choice is up to us. Let's make sure that all we do in business remains a human endeavor."

• Kristin Kowler, Marketing, Pecos River Division Aon Consulting

• Howard Cleveland, gran fromage, Mozes Cleveland & Company - "We are just painting on the walls of the digital cave."

• Robert Nichols, Mgr-Applications and Process Engineering, Thermatool Corp - "This was like finding broken glass in my oatmeal! I suppose at this point I should provide a pithy, insightful comment...but, hell, you said it all!"

• Roger Loeb, gunslinger and utility infielder, The MarTech Group - "You have just consigned the 'middle manager' to the scrap heap; let's hope the garbage collection algorithm works. (Chris, didn't I tell you not to give away all the secrets at once? Now all of the consultants will have to get a new story.)"

• Dana S. Baum, Co-Owner, Coastal Audio/Visuals - "A group I want to be part of, W.C. Fields be damned. No pass the buck, or stab in the back, just real words."

• Russell J. Jacobson, Geologist, Illinois State Geological Survey, Dino Russ's Lair - "The web/internet has indeed given us grassroots power to communicate directly. I have found it a wonderful place to share my own interests with my fellow human beings on the planet. Dino Russ"

• Jan Anton van der Graaf, New Media Consultant, Cap Gemini - "Where is the wisdom? Lost in the knowledge. Where is the knowledge? Lost in the information. Where is the information? Lost in the data. (adapted from T S Eliot...)"

• Kawika Holbrook, Senior Writer, Xceed Inc. - "Communication cannot bore people into action. As more people realize this, fewer people will see something like the Clue Train Manifesto as an aberration."

• C. Michael Cody, Marketing Director/ Project Manager, ActionWeb Services - "In an industry where you lose credibility if you aren't actively inventing acronyms to complicate otherwise simple concepts, we finally find a source for real people. I've become so lost in all the b**s*** we've created as an industry that I find the pure joy of what the Internet can really do is lost in all the lies that the marketing departments and corporate spin doctors are creating. Amazingly enough, the big brother isn't government reducing language to alienate thought, but instead it's the marketing departments and techno-freaks creating so much clutter that any worthwhile thought and discovery is masked in the cynicism we've all developed from the quagmire of unique branding strategies."

• John McDonnell, Freelance writer, Really Useful Sites - "Along with the other changes, the Net is making profound changes in the way we talk to each other. It's making our language freer, more personal, more emotional. The kind of corporate-speak and bland PR some companies are still using on their Web sites identifies them as being clueless as to what's happening."

• David Thompson, Cossack - "And let's say something about business media, that glorify the dehumanizers of the marketplace...and the business departments of the universities, that seize on jargon and statistics as an easily packaged alternative to real understanding...."

• John Hatfield, Proprietor, Enviro-air, johnsshack - "It is of extreme importance that we all communicate this message as often as possible for the sake of all of our personal freedoms."

• Al Boss, Web Developer, Personal crap - "If you could somehow put a CLUE into a suppository and ram it up their butts, a lot of people in corporate decision-making roles still would not be able to absorb it into their systems."

• Dave Baker, Director, The Xnet Group - "Wonderful - Martin Luther eat your heart out"

• Heath Stallings, AllGood Media - "Finally, a manifesto I would adopt as my own."

• Gary Yokie, Internet Content Coordinator (Webmaster), Houston Independent School District, yet another personal www page - "We have finally developed a medium in which the audience dictates the content. Those who claim to corner the market in the Internet marketplace do so out of ignorance, arrogance, and at their ultimate peril. Traditional, top-down, authoritarian assumptions about what your clientele wants (or deserves) to know will flounder and fail. If would-be web monopolists do manage somehow to prevail, the bootstrappers and innovators will flee in droves."

• Vale Theodore Kenny K.S.C., Systems Analyst/Developer, Fleet Credit Card Services / Fnord - "Communication is it Folks, and hiding behind saccharine corporate slogans, and artificial 'corporate communities' where everyone is afraid to tell anyone they 'look nice today' isn't going to get anyone anywhere, except more afraid."

• Ian Foo, President, 2-Lane Media - "Gentlemen, I've been preaching the same issues to all our corporate customers and most respond by spending too much money in the wrong places and too little in the right ones. Most common misconception is that a web response is an 'IT' issue. Very few even understand what I call 'Web Ergonomics', i.e. interaction with one's web interface must be intuitive and as natural as 'speaking'. Keep up the good fight. My only concern is that the 95 items is waaaay tooo loooong for most CEOs to go through. We need to bring it down to 10 commandments! Worked quite well for Moses - the father of bullet points!!!"

• John Pescatore, Senior Consultant, Entrust Technologies - "While I think there is enough clue-less spending going on to feed existing marketing methods for several more years, the manifesto should be a checklist for clue-full consumers to help educate (or select) their favorite suppliers. We need to reinforce clue-mania by voting with our wallets."

• Luanne Flikkema, Seeker after Truth, Gateway - "The day of reckoning is upon us and only the righteous shall be uplifted. Yea, verily. Those who will not listen shall be cast down. And the cows shall trod upon them."

• Chuck Meister, Changing, Novell - "Novell should be lapping up this direction and attitude like thirsty dog on a hot summer day. I think were getting it with the consumer having control over their own identity! http://www.novell.com/press/archive/1999/03/pr99028.html"

• Judy Shapiro-Clark, Director of Operations, Consumers Car Club - "At last, there is life and hope after the bottom line!"

• Randal D. A. Locke, CEO, Lazzzy Way Corporation - "The Manifesto moved me. It will move my Company."

• Tom Schryver, Consultant, Technology Solutions Corporation - "The Manifesto is reality. Accept and deal with reality, or it will deal with you. Please continue to evolve this into guidelines and assessment criteria which individuals can trust (a brand?) and to which organizations can act and aspire. There is too much positive desire and certainly a dire need for this to become more than a bold statement of the obvious, necessary as it is."

• Dick From, Hyper-Informationalist - "Cluetrain ... a tentative thrust of a nostril above the primordial sludge. To fully escape the sludge it's important to consider why it sucks us down. If we have a problem, say a broken leg, and come up with a solution, say a cast, keeping the solution after the problem is gone (or if we never had the problem in the first place) is the same as having the problem. It's hard to win a race when wearing a plaster cast whether your leg is broken or not. Despite four-plus decades of computers, we keep re-inventing our problems by re-inventing the same old solutions made faster with computers. We've replaced the horse with a car then hitched the car to a buggy. We're faster than the horse but limited by buggy speed and cornering ability. Today, I am my own publisher and broadcaster almost as an accident of technology instead of an intent. I'm sure 'they' wouldn't have let it happen had they only known so let's not be too critical. But it's okay because, for the most part, they still don't get it. They prefer the ooze. They think the sludge is important. These people will not be convinced. They will, however, be outlasted. They are extinct, they just don't know it yet."

• Larry Melby, President/CEO, LABOR LOCATORS - "We haven't done anything with our home page because I hadn't seen anything I liked. The manifesto gives me some great ideas that promote our company as a place where people do better."

• David A. Gangi, Editor & Publisher, Champions Publishing

• Thomas H. Del Porte, Principal, Kennett Franklin Associates - "As a provider of information to companies, I have seen enough of what is killing the creativity of mankind. This is what I have been saying to anyone who would listen for as long as I can remember."

• D. Keith Robinson, Designer, 7nights design, twitch magazine - "Let's keep our communications free, open and accessible to everyone, and remember that charts and statistical demographics do not equal people."

• Robin Seidner, living, breathing person, Copy Diva - "When i read this, i kept remembering the book by Gordon MacKenzie called 'Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving With Grace.' Cluetrain is like Orbiting instructions for the net. Makes me glad, once again, that i work from the outside (as in freelance), and not in the life-sucking walls of corporate wherever."

• Alicia Springer, Marketing Writer, PeopleSoft - "It's a lot to unlearn for veteran marketing types, but we'll have a good time trying."

• Tom Frye, Brujo, Coyote Solutions - "Finally, a no knucklehead zone on the net. Bart Simpson in cyberspace. This is the place for the ceo to take his porcine bonus check and get a clue."

• Gretchen Williams, Student, Computer Support Specialist, Empire College - "Your ideas fly in the face of everything we are learning in our Management Communications class. Are you married? I am in love with you. Just kidding. I am in love with your ideas, which are unquestionably right-on. A group of us are going to present your manifesto to the whole class (40 computer support students) in about 4 weeks. By that time I'm sure everyone will have read your page. Everyone, meaning all 100 million households in America. I may be back to rant later. Love, Gretchen"

• Hal Pawluk, President, Ad\Vantage Pawluk - "Good start, but needs some editing - about 85 points too long."

• Claire, Business Manager, The Acacia Group - "this rings so true. the networking industry is my field of study right now, and i really believe this is right on! y'all have expressed here what everyone i think has a sense of but never could quite put words to it like you have."

• Kent Lufkin, President & Janitor, L2D Design & Communications

• James Bair, Teacher, Software Author, English Plus - "95 Theses, eh? Well, they won't have the effect on our eternal souls like the 1517 version, but the Reformation succeeded thanks to the newly invented printing press. The Cluetrain Manifesto reminds us of what is really important in business - all businesses work for the customer."

• Britton Manasco, Editor & Publisher, Knowledge Inc., The Executive Report on Knowledge, Technology and Performance - "Bravo!! But why limit this manifesto merely to clue-impaired corporations? They must compete to survive and surely they must heed this warning if they want to compete. What about the government-run education monopoly? Can you imagine having one dealer from which you could buy your car or computer? That's how the mass education system 'works.' It may not be mistreating you or me (anymore), but it's mistreating our children. This train clearly has other stops to make."

• Jock Gill, Principal, Penfield Gill, Inc., My personal compost heap - "I agree with the WSJ's Petzinger. This is 'absolutely brilliant'. I list ClueTrain at the top of my own web page as a place to go first! Then come back and read my 1996 presentation on Conversational Marketing -- We are toiling in the same vineyards. The company and synergy are terrific. Please spread the word."

• Russell Fish, one-of-many, The Open Records Project - "Information is power. The Web the amplifier. There are secrets no longer. Everyone will know everything, and we will all be better for it."

• Gary Peake, Partner, Open World, Ltd - "Finally, someone has begun the wake up call!"

• Steve Edens, Consultant, NetSail Internet Commerce, A place to hang my hat - "Looks like electric TQM. Guess the Web lets companies move beyond the rhetoric of 'customer sat' and walk the talk. But who's walking? Amazon? Beyond vision, where's the proof? Where's the quality at the Web carnival?"

• Mr. John C. Rosenberg - "I do believe that this was intended to be the general (?) ideal of the 50s."

• Joe Warmbrodt, Senior New Media Developer, Net Explorer, Inc.

• Joseph S. Arruda, Researcher & Pundit, University of California, Davis - "The CM is an obstinate, crass, and thankfully honest rebuttal to what passes for the business approach these days."

• Larry Reynolds, programmer/analyst - "The only finishing touch for this is Internet access for all. Let's not assume that because we are connected that everyone is."

• Mark D. Doiron, Sole Proprietor, md2 solutions - "Right on! I'm continually amazed that so many BIG companies and government agencies are erecting barriers to communication with their customers--company polices, web sites without product info or e-mail contacts, etc. But the focus on the web misses the biggest conversation out there--USENET. That's where real two-way communication happens."

• Thomas Ottersen, Marketing Manager, Danfoss - "Have you ever attempted to make an air craft carrier turn? You'd better start early."

• Martin Julius Möller, http://members.tripod.de/MJMoeller/, home page - "unrestricted agree"

• Tom Perry, President & CEO, Avion Flight Centre, Inc. - "Fascinating. This is kind of the way I've always operated and I'm glad there's a credible movement behind it. Real humans answer my phones and I insist that all email be answered - personally - within hours, and it irritates me to do business with companies that act otherwise. A question: I wonder if the MBA schools have a clue?"

• Pete Blackshaw - "Dead on!"

• Steve Berryman, Manager, The Sports Authority, Lancaster, PA. - "Thanks to the Wall Street Journal for the clue to your existence; I had only recently gotten online and come to many of these conclusions independently myself!"

• Dave James, Head of research , MPCT corp - "In the 70's corporations changed their systems every 10 yrs or so. In the 80's this was more like 5 yrs in the 90's it tended towards 1-3yrs in the 00's corporations using web front ended component based systems could switch out after a transaction if they think they need to. But then again so can customers. If you're too busy to respond you'll die, evolution taught us that."

• Steven Turner, Sr., Plain old Programmer - "Thanks for putting many of my thoughts 'on paper'. Corporations must lighten up. As Harry used to say, they are taking this way to seriously."

• Timothy Delaney, Public Affairs, AARP

• Jane Rock Kennedy, Artist, Stop The Hate, RockArtifacts - "When corporations talk to me as if I am an idiot, I take my ball and go home. Imagine how pathetic the old corporate playing field will become when the only players left standing on it are the ones without balls. . . Sign me up."

• steven champeon, a jaundiced eye, home page - "Yup."

• Robert Dowling, SVP Technology, Ruder Finn - "WARNING: Cluetrain should not be taken on an empty stomach. Side effects may include itching, nausea, sleeplessness. Do not attempt to handle heavy machinery while under the influence of Cluetrain. We hope for conversations. We expect sincerity. We demand candor. We will not accept abstracts, illusion or ulterior motives. Our job is to facilitate at all costs. Cluetrain is evolution."

• Michael Alan Miller, Software Engineer, BV Solutions Group - "As an IS student, 20 year vet of the 'old' company, I am currently embarking on a new journey. This stuff is inspirational to say the least!"

• Lois Kelly, President, Meaning Maker; Name Chick , home page - "Listen much. Speak less. Write little. Silence the rhetoric."

• Calendar Hacksaw, Rural Columnist, "Thunderhead", "Thunderhead"

• Irik Anderson, Webmaster, Imaginet, index.html - "So many people just don't get it..."

• Robert G. Eshelman, CEO, Edmac Compressor Company

• Noah D. Shannon, Consultant, Fratelli Shannon Consulting Group

• Daniel G. Gallagher, Principal, Morgan Stanley Dean Witter

• Paul Dodd, Consultant, BEST Consulting - "Companies that don't believe these statements should reflect on the success of the Dinosaurs. 'Evolve or die' is still true."

• Paul Dodd, http://www.bestnet.com

• Mark Bruton, Managing Director, MegaBlast - "I largely agree with the gist of the manifesto. For the first time in history, the single man's quest becomes an entire cultural revolution within a few billion electrons in a passionate sweep of home truth."

• Dik LeDoux, A guy reading your manifesto, me - "I agree that corporations spout 'happy talk' in monotone. But the ClueTrain spouts 'revolution talk' that is simply inciteful, not full of insight. Some good points, but jeez - lighten up."

• Richard Spann, Infra Systems Engineer, Oracle - "Well, this is really cool. You've put into words thoughts that I didn't even no I had ... until I saw them in print."

• Craig Campbell, President, Virtual Motion, Inc. - "The first time I plugged my Hayes 300 baud modem in, something whispered inside me... 'ClueTrain. Watch for it son, it's coming!'"

• Roberto Leibman, Many things, changing minute by minute, but project management and software engineer., Talaria Research, home page - "Wow! Very similar to concepts pertaining to 'the quality without a name' espoused by Christopher Alexander, also really out of the box in the sense of Goldratt. I sign proudly!"

• Joe Kozlowski, Information Resource & Process Development Manager, "A Large, Very Conservative Multi-National Corporation" - "There was a time when ideas took flight once they were written down. Things are now moving so fast that by the time ideas are written down, they have already become historical observations. Perhaps the cluetrain is more an observation of the present than it is a view of the future. As in: 'We've looked into the future and it is HERE & NOW.'"

• Brian Hawthorne, Consultant, Somewhere.Com, LLC, Echoing walls - "I am glad to see that after all these years, Levine, Locke, Searls and Weinberger (sounds like a new Internet Law Firm) finally got a clue. I wish them much luck in their endeavors. After 5 years of having people pay me to tell them that they had no clue, and watching them miss the cluetrain every time, I finally gave up. I'm headed for the woods. (Brian Hawthorne was co-founder in 1994 of Utopia Inc., one of the first Internet consultancies on the East Coast, which has long since been swallowed up and digested by USWeb--Utopia, that is, not the East Coast)."

• Denise F. Ellis, Office Administrator, Viatical

• Michael Lehman, System Architect, Cereus Design Corp, home page - "Clues are always a good thing. I spend most of my days looking for them so I can take effective action, not just random stabs. Anything that encourages people to interact as people instead of faceless organizations is good. The truth is so hard to extract from most corporate-speak that often the difference between recommending one product over another is the result of human interactions and not features nor price. The truth is hard to remember day-to-day so remember to leave crumbs to help others find their way."

• Stephen V. Pratt, Sales Manager, DataPad

• Doug Jones, Principal, Doug Jones & Associates - "Every problem has one solution that is simple, obvious and wrong . . . but it's a start!"

• Vanessa C.L. Chang, none, self-employed - "Love it! Companies' myopia also prevent them from recognizing potential smart advisors/employees - they all want to hire someone that looks good on paper and will impress others. They like to listen to the buzz words, are impressed themselves and miss the real opportunities."

• Dave Rogers, Project Manager/Instructional Designer, Learning Systems Sciences - "It came to me one recent night like a flash: CONNECT AND EMPOWER. The revolution nears. The people are connecting--and in so doing find power. The people are empowering--and so find connection and community. Those resisting will soon find the empowered community unstoppable. The old guard smells change in the wind and trembles. The walls will fall, the towers will topple, the detritus of decades of org charts and 'corporate' will be swept away. Hallelujah! Sign me up."

• David Habercom, President, World Class Soaring Association - "This will go somewhere that matters."

• Shaun Dakin, Sr. Marketing Person, FEDEX, Shaun Dakin - "On target and well done."

• Mike Richards, Driver of Market Enablement, IBM, My own place - "Business exists to enable their employees and their customers to accomplish their missions. I do not fear the media or clueless business... I pity them... and I also get a hell of a good laugh at some of their antics! I also love causing trouble at my own company... which of course is not trouble...just sharing 'clues'."

• David Reinke, Assistant Brand Manager, Pert Plus - "Wow! Inspiring!"

• Craig Jolley, President/Partner/Business Development Director, OASIS/NetGain/Intelligent Algorithms, My mirror life - "I'm home. This movement and community is what I've long envisioned and knew was inevitable. Now that it's here - that everyone is here - we can start making real progress."

• Mitch Stanley, Staff RN - Kaiser Sunnyside Hospital, Kaiser Permanente - "Customers are people who are human beings."

• Timothy C. Greenleaf, The official site of Timothy C. Greenleaf - "You guys get it. Thanks for expressing so well what I have known intuitively, not to mention you saved me the trouble of writing my own manifesto. I'll just link to yours, and move on to some other project!"

• Antonin Sprinzl, Human, Vienna Univ. of Technology, Austria, Antonin Sprinzl - "Excellent ..."

• Ron Roberts, President, R.J. Roberts Co., Inc.

• Mel Earp, Technical Director, Sema Group - "I am me. Respect me for what I am rather than what you want me to be, and will do the same for you. I will be open and honest with you and I expect the same in return. Betray that trust and I will simply move to where it is not betrayed. This behaviour defines the new connected world, its markets and its servants."

• Dana Blankenhorn, editor, a-clue.com - "It's hard to object to the obvious (although I've tried). Bureaucracies remain important, and many people prefer not to be free agents. But the importance of free agents is rising (I'm doing quite well, thank you) so who can argue?"

• Ken Fricklas, Chief Technical Officer, PC Menu, A really old home page - "The very purpose of the corporation is evolving to a genuine customer support role. In the 18th century, the founders of this country limited the concept of a corporation to the role of a group of individuals with no rights of its own. It took the wealthmongers of the 20th century to subvert that into an entity with more rights than any individual, and the same 'personal' rights as an actual person. Lets make the 21st century a return to the individual as sovereign."

• Karen Griffin, SneakerLabs, Inc - "Yeehaw for people! I immediately emailed the ClueTrain URL to all my co-workers, which includes the President of SneakerLabs. We are a company of individuals who try very hard to live by the ideals that are espoused by ClueTrain and the many that have signed on to the 95 Theses. We can only hope that the train not only keeps chugging but keeps getting longer and more populated!"

• John Martin, 13clocks - "Communication is the basis, the essence of our human existence. It's the supporting medium for our ongoing evolution. It defines us. Some say that we're really no smarter than the animals, just better at talking about it. If you do find a clue, pass it my way. I've given mine to someone that would use it."

• G. Richard Ambrosius, Problem Solver, Phoenix Associates - "The control freaks that have dominated corporate American, the halls of academia, and the public sector must be in total depression and the manifesto gains signatories. The consumer knows what they want and the Web provides a vehicle to find it. Technology has opened Pandora's box of consumer discontent while satisfying their need to control their own destiny. All aboard the Cluetrain."

• Brian R. Kinkade, Marketing Rogue, A Fortune 500 I don't want to promote - "Get a CLUE. It's not about business. It's about YOU. YOU are the CORPORATION. Everyone else is a customer or an employee. Be a better human. The problems we face as described in the manifesto is due to the lack of humanity in mankind. The 'wall' is in you. Let your heart out don't be afraid. The ones that step on you will never be happy. But YOU WILL HAVE JOY!!!!!!! :) This is not about a revolution of consumers or employees. It's a REVOLUTION OF SOUL. Figure it out. It IS THE NEXT WAVE."

• Ted Wolf, Manager Of Many Things, Deja News - "It's good to have a dream"

• John McRedmond, Managing Director, Planet Three Media

• Deborah L. Bayles, President and CEO, NETouch Communications, Inc., Author, Extranets: Building the Business-to-Business Web - "In order to be 'Clueworthy,' we must go beyond the New Conversation and follow it up with Clueworthy ACTIONS -- otherwise this train will just be powered by hot air."

• Robert L. Walker - "This is the way business will be conducted in the 21st century. Why has it taken so long to recognize the supreme wisdom of using common sense and intelligence???"

• David B. Ward, CEO, ITC - "Being human means being physical: Our bodies are ourselves, expressed through our voices. Especially on the Internet, our voices are ourselves, voices not reducible to mere data."

• Daniel Hutzell, CIO / Internet Pornography Czar, BBDO Detroit

• Melanie A. Ceraso, Web Designer, Freelance, Souldanse: Art+Soul

• Thomas C. (Tom) Bauer - "Well, INSPIRED! Even us in the know, sometimes need to be reminded. Also beware of words such as 'professional', 'cultural' , their variants, and other lofty but vaguely defined words of abusage. Kindly challenge those that would (ab)use such words by asking for their definitions."

• Rick Olson, President, Internet Business Center - "Isn't it amazing how uncommonly good common sense is so profound yet often unheeded? Web sites and other electronic communication need to focus on the real human needs of the readers, instead of corporate missions. Thanks for putting into words what a lot of us have been thinking."

• Gary Goldhammer, Vice President, Nelson Communications Group - "I wish all my clients would read this and take it to heart. It's inspiring and on target...."

• Pere Albert, e-business Solution Manager, IBM Global Services, some nice pictures - "Having read about that security guard distributing copies overnight, I got up, looked for my badge and gun, and got into action. I translated the 95 thesis to spanish. I then sent them to some high level execs I happen to know."

• Jose C. Lacal, Product Manager, VoIP Carrier - Worldwide, Siemens AG, Power to the Digital Trader. - "There are some of us inside the firewalls that want to talk to those outside. Where do we go from here? What's next?"

• Kit Taylor, V.P. of R&D, Freedlight Software - "A thunderhead of the coming storm! Taken for granted here is universal access, and universal maximum education. Much of what passes for clues today is merely old habits... This is a refreshing change."

• Barry Acres, Manager/Network Technologies, PSDI - "People get ready. It's the train to glory. Don't need no ticket just climb on board."

• Paul Caton, Electronic Publications Editor, Women Writers Project - "Say, Toto....I don't think we're in corporate Kansas anymore..."

• Eric Gersh, G New Media

• Eric Kraai, Consultant, KPMG LLP - "This rocks. We are not sheep. It has been proven throughout history that repression gives birth to innovation."

• Robert H. Petersen, Instructor, Boeing Learning, Education, and Development - "I work in a very scary place. Fear is a baseline and command and control are covertly present. Much of what is important is considered not to be talked about. I'm just trying to live up to a work ethic, raise my kids and pay my mortgage."

• Bruce G. Bratton, A unique and individual mind. - "The manifesto helps motivate and guide me to accomplish a particular goal I established approximately six years ago: To abolish the concept and practice of boards of directors."

• Peter Sharpe, Technical Services Analyst, Levi Strauss & Co., home page

• Michael AJ Blackburn, Database Applications Specialist, Jazmatication - "Watch out Apple Computer. We're sick of wading through your 'Apple Store' to download the latest fix for your crappy OS. I've got LinuxPPC now, and I'm learning with all the others jumping ship how to live on my own. Adios."

• B. Sheryl Geddes, Sr. Partner, CoAmicus Group, LLC.

• Philip Austin Franco, Internet Marketing Strategist, Mercenary Interactive - "I find all of these statements to be true and accurate. They will be the foundation for every site that I build and/or consult."

• Ramon Sellas, Manager, MallorcaWeb - "Congratulations!!!!!"

• John Moore, Alliance manager, Cisco

• Eric Stout, Physician Assistant, EFMC - "Finally!!! A clear and articulate collection of ideas that matter. What a concept. Heaven forbid if this became a (gasp) trend."

• Gustavo Vainstein, Marketing and Programs VP, Lyonnaise Cable - "Wonderful. I start thinking of how can I put the manifesto in France (hard and long job...)"

• Kate Jones, President, Kadon Enterprises, Inc., Kate Jones - a brief biography - "What a joy to see rational ethics so intelligently applied. Please--do stay on track!"

• Mars J. Florifundator, The Alling Journal of Information Technology DaDa and Related Fields, AJITDRF - "Sighed and signed"

• John Sweden, Fuzzy Logic Practitioner/Web Designer, Meta/Com, Paradise...nothing more...nothing less - "Congratulations and well said. As a well known astronomer said, 'Everything is Chaos and the possibilities are excellent.'"

• Tom Hergert, Video and multimedia producer, Virginia Tech - "Well put, y'all. I'd add that these thoughts apply equally to universities and other purveyors of education, especially the on-line variety. Our customers and communities are a bit harder to define, but that only makes the challenge more interesting. Are our customers the students, their parents, prospective employers, or the culture at large? The cluetrain's questioning can help answer that one too."

• David Groff - "What an impressive list of copycat CEO's. Maybe I'm just in a bitchy mood today, but I think your going to get buried in 'me too-isms' if you don't keep moving. Time to append the manifesto boys!"

• John Rudy, Webmaster, online columnist, The Morning Call, Resume - "I was a bit puzzled when I received the e-mail from Peter Hern, but having now visited the site, and seeing what it's about, all I can say is 'Bravo!' I'm glad to see that someone else thinks that the corporate doublespeak BS needs to stop, and that we need to start being open and honest with our supervisors, our customers (our people!), and most importantly, ourselves."

• Jonathan Miller, vp product management, PeopleLink, Inc. - "Business has always been about meeting the needs and desires of their respective market(s). The Internet empowers businesses and consumers to communicate through much more dynamic and productive vehicles. The new Internet communication vehicles build a stronger relationship between suppliers and consumers. This stronger relationship presents the opportunity for the suppliers to produce products and services that better meet the needs and desires of the consumers."

• Holly Johnson, Meeting Planner, WITI (Women in Technology International) - "Thank you for the insight, this made my email reading worthwhile today."

• Bill Hennessy, Sr. Systems Analyst/Web Project Lead, Meridian Enterprises Corp. - "Social entropy--the second law of thermodynamics applied to people, organizations, and cultures--is a law of nature. Even the makers of I-Gear and Firewall-1 cannot decrease the amount of disorder in a system."

• Bill Womack, Lead Developer, Grady Britton, my own site - "As a devotee of Web culture, I've been feeling a bit unfulfilled after a recent move to advertising. This document explains why! My co-workers encourage me, though. Even in industries that are part of the problem, there are a great many brilliant stars trying desperately to shine."

• Joy and Jonathan Day, Partners, Colby, Day & Day Management Consultants - "Nice job. It appears that corporate leaders, performance appraisals, mirrored-mission statements and policies for the pains-in-the-ass have created many disgruntled souls. Here's to being 'gruntled'. Good luck."

• Mark Walker, Migrant Electron Farm Worker, mammal, COmac - "Our children's children will read about what we (the clued and the clueless together) did with this opportunity. Make them proud."

• Sean Ponder, Systems Admin, Wilson and Associates, home page - "The Corporations are afraid of the market and the consumers fear corporations. When will they realize that they are us. Long live the economic revolution."

• Chris Conroy, Creative Director, Broadwing Communications Inc.

• Patrick C. Garner, Wetland scientist, author, Patrick C. Garner Co., Inc - "Revolutionary only in the depth of its common sense, which itself is extraordinarily rare. Bravo for the human voice!"

• Tomás Pita, Webmaster Manager, Corporación Fantasy

• Kitty Mead, graphic artist/webmaster, Ink2Art, FullMoon Graphics - "My sentiments exactly! My personal web site has become quite popular simply because I treat everyone as if they were friends in my home. The same is true for my business. Life is really too short to wear tight underwear!!"

• Billy Crawford, Director, Information Technology, Surefoot, home page

• Keith Weiskamp, CEO, The Coriolis Group - "This is a great concept, and a much needed one. I think the core ideas and philosophies communicated here will lead to a number of significant changes and innovations. Over the past year our company has benefited enormously by working with our customers closely in a collaborative fashion. To be a destination of the future you've got to open the door real wide."

• Jeff Embleton, Technical Support Specialist, Carswell

• Harry Presberg, M.D., Chief, Pediatric Radiology, Children's Hospital of the King's Daughters

• Peter Zillig, Office for Public Relations

• jackie lightfield, head torch, blowtorch studios inc., my fight against government as usual - "like, duh. <-- for the people who read this wearing a blue suit, all black or read American Demographics. Like I've been espousing for years, cut through the BS, and tell it like it is. Take this, you weasles."

• Donald S. Teel, President/General Manager, Prudential Foothills Real Estate, SunLiving - "Cluetrain's Manifesto serves as a wake up call to all of us, the pre-trained institutional CEOs, whose flow charts, cost analysis and box-like mentalities have strapped us to budgets, management memoranda and frankly corporate dung, rather than freeing us to human conversation, the true source of ideas, movement and certain happiness in all we do. Have mercy on me!"

• Scary, Baby, Ginger, etc, etc., Pop Group, Prophetic Internet Visionaries, Spice Girls - "A scathing indictment of corporate myopia! (or did somebody already say that?) Thanks for taking up the cause. We too were writing about this issue back in '97 ( http://www.lyricshq.com/cgi-bin/display.cgi?file=1470) but hey, people couldn't see past our hideous outfits and platform shoes to really hear our message. If imitation is the sincerest form of flattery, color us flattered!"

• Nameless, VP at a REALLY BIG BANK

• Janey Price Nodeen, Principal, Burke Consortium - "We are a high tech company that is about serving with passion, nurturing for the long term, and living our dreams. We feel 'clueless' in the 'dog-eat-dog' world where greed drives personal values. Cluetrain articulates a philosophy we can relate to. Having seen your site, we don't feel quite so dumb!"

• Doug Johnson, VP Systems Design, JMJ Consulting, home page - "What a pleasure to read my feelings about the rest of the corporate world. I am so tired of being a 'consumer'. I am human. I make choices. I am not manipulated...honest."

• Christopher F Seay, Data Analyst, Saturn Corporation - "I wholeheartedly agree with the manifesto. However, I'm troubled that some of my fellow signatories may be part of the problem, not the solution. How many CEOs, presidents, or managing partners who have signed this document still cling to hollow mission statements and bankrupt corporate cultures. Have the courage to effect radical change; us trench rats are watching ....and waiting."

• Stan Wolf, IT Operations Coordinator, Documentum, home page - "The fate the Manifesto foretells for the unknowing and uncaring will bring a kind of corporate Darwinism into play that is long overdue. Having long suffered both as a worker and consumer, I welcome the shakeout."

• Jeffrey Malashock, President, BHI/ICS Consulting

• Peter Lawrence Boatman, Senior Information Technology Professional, University of Minnesota - "We often forget the education and government sectors when speaking of markets. But it's the same thing there - even if the 'lip service' at the top appears genuine, when you try to clue in the clueless among your colleagues, it's like 'Huh?!?' Jim Buckman, Director of the Juran Center for Quality at the Carlson School of Management, suggests 'managing up'. In order for that to work, however, the managers that you are working with have to have a minimum of cognitive skills."

• Craig Hemming, Creative Director, Carter Craig Communications Inc - "Paints a picture of the kind of organization we're trying to be and the kind of companies we want to deal with. We have to work harder at both."

• Pix Smith, Director, Dallas Puppet Theater

• Douglas Eadline, President, Paralogic, Inc. - "Great stuff. You know, in one sense, if you have to read this, you are probably too late to the party. This wisdom is self-evident to those who have their sleeves rolled up."

• Richard H. Troxell, Technician, Binney and Smith Inc. - "Again the old man says, Don't let a crow poke you in the eye. Wake up Corporate America your employees and consumers are getting to know you."

• Alexander Repiev, 30-odd years in Russian advertising and marketing. Sick and tired of dealing with IT marketing idiots. Now selling Russian horses., My horsey site - "Fantastic stuff for soap-box preachers! A charming version of the Communist Manifesto! A bunch of bearded rebels with Internet Kalashnikovs had a vision: Love your marketing neighbor, lest neighbors begin to love each other on the Net! What is a professional marketer, especially in FMCG, supposed to make of it; the guy who is absorbing, preaching and IMPLEMENTING in 'human voice' elements of customer satisfaction, partnersell, WIN-WIN, platinum rule, 'think big, be small,' and other time-tested 'US-made' marketing wisdoms. If Internet wash-ups is the only way for the IT community to get some marketing -- WHY NOT! My years with DEC, Bull, Xerox, Microsoft and a host of Russian IT companies showed that the binary brains of IT techno-freaks are immune to even the simplest marketing ideas. I couldn't get IT employees (not CEOs!) not to speak to SOHO newbie 'human beings' in the digispeak of 'SQL Pass-Through,' 'Referential Integrity,' 'Rich Event Model,' etc. Apropos of the Net, it's a double-edged sword. You already see around packs of net Mowglis, scared witless by the non-virtual world. The Net is no conversation over a glass of something, it's exchange of info! It is just another carrier, a disorderly heap 'managed' by search engines created by idiots! Anyway, strip the Manifesto of all padding - you are not in Russian Parliament after all! - so that IT Cluetrainees might 'nail it on the wall.' You never know."

• Tom Asacker, President, Humanfactor Marketing, LLC - "Right on! But who are you giving this advice to? Wise men and women don't need it, and fools won't heed it!"

• Darrell L. Jones, President, Starburst Wellness Resources - "Untold numbers of us who are small, home-based business owners have left the corporate world to show how it can be done. Enough insanity! Dignity, integrity, trust, and relevance prevail in the hearts of millions--and have found a route to manifest."

• Peter Lloyd, Head Honcho, Right Brain Works

• Kevin McCaw, Senior Network Specialist (a.k.a. Project Manager), Bank of Western Australia Ltd. - "With your permission, I intend to circulate the (manifesto) document to our e-commerce section. That should shake them up a bit. I won't bother with Marketing 'till they can tell the difference between a disk and a PC. These comments are my own and do not represent the opinions of BankWest or its associated companies. Respectfully, Kevin McCaw"

• Barry Stevens, Author, publisher, businessman, spiritual human, New Spirit Publishing, Approaching life and business with a New Spirit. - "All of Life, business and personal, is made up of people, working together, playing together, growing together, evolving together. Those things that are in the way of 'together' will eventually have to fall when confronted with the force of Life."

• Bob Weir, weir&krewe - "95 Theses: A concise summary of personal and electronic communications to understand and utilize."

• jon lebkowsky, communications director, WholeFoods.com, jon l's personal page - "Let's build street markets in cyberspace!"

• scott mcintyre, principal, idealight, free expression...dream to reality...bringing people together - "Among many who know me, maybe too well, I am called Manifesto. So I strongly identify with the theme of 95 Theses. Since email took over some of the space previously handled by faces and voices, I say embrace change and simply try to just 'type as you talk'."

• Dr. Jennie Wong Simpson, Performance & Rewards Consultant, William M. Mercer, Incorporated - "Corporate America is undergoing a paradigmatic shift in its relationship to workers. In the information age, large organizations must negotiate a new contract with employees, one that does not rest on the assumption of lifetime employment. For it is those companies which engage their employees in open and honest dialogue about the new covenant who will prosper in the new world of work."

• Bradley C. Spatz, Internet Zealot and President, Vantage Technology, Inc., home page - "Yes! Welcome to the 1980's!"

• Claudia Klinger, Webworker, Klinger Webdesign & Publishing, Claudia Klinger - Works and Words - "Hopefully this manifesto will convince many people to change there behaviour in doing business! Being human, producing needful things and talking to anyone like humans is just enough!"

• Joshua F. Lampe, President, StandingStone Media - "Boxes, Chandeliers, and a yelp"

• N. Sriram, The National University of Singapore, future homepage - "You'll be surprised that lots of academics haven't got a f***ing clue! They actually believe that anonymous lurkers are waiting to 'steal' their obscure 'works' if they were freely accessible and the publishers are only too happy to reinforce this mistaken opinion. Even though I am not a physicist, I salute the people at http://xxx.lanl.gov who seem to have been fed a healthy dose of clue rations and hope that this clue-virus will completely colonize the nerve cells worth inhabiting."

• Steve Smart, Consultant, Innovacom - "Mirror, signal, step out from the line of lemmings! Oh joyous day!!"

• Mike Cumings, Jr., Business Analyst, John Deere Credit - "I've been trying to bring large corporations to the Internet for years. Most of them haven't understood what it meant to join into the Internet culture. This manifesto states it very clearly, perhaps someone will listen."

• Gregory Frost, Author, Home Page of Gregory Frost - "Your words speak volumes. As is inevitably the case in science fiction, when the future truly arrives, it never looks anything like what was imagined. In fiction, the people are caught off-guard and the evil corporate entities are in control. Whoops."

• Roland King, Vice President for Public Affairs, National Association of Independent Colleges and Universities - "Peasants with electronic pitchforks! The manifesto begins to describe what many of the more enlightened of us in the often (and, yes, appropriately) maligned profession of public relations have been saying to deaf ears for years: listen carefully, say something real and meaningful, start a conversation."

• Ian McLean, home page - "Up the revolution!"

• Bob Baker, President, Toydogs.com

• Stephen Hunt, Managing Director, Science Fiction Crowsnest - "Three bricklayers working together were asked what they are doing. The first says 'I'm laying bricks'. The second says 'I'm making a wall'. The third says 'I'm building a cathedral'. Life at work should be about building cathedrals."

• Karen Cook, TerraceWeb Design - "Down with commercials full of the sexual ecstasies of rubbing brand X shampoo on one's head, anthropomorphic bleach bottles and men in turkey outfits!"

• Vipen Mahajan, Principal Consultant - "Have we forgotten the developing countries, where this blatant top down approach is so deeply entrenched that ALL human activity has come to a halt, and depends upon a few chosen, and corrupt, rulers. The internet and intranets will bring them down, let us hope they don`t scuttle the ship while they go down."

• Graham Gillette, President, Pinnacle Communications, LLC, Pinnacle Communications - "Our company was founded to help organizations find new paths through the marketplace. We try to help bridge the gap between people and our clients, the companies who serve them. We subscribed to the tenets of the Manifesto before we knew it existed. Now we use it as our company creed. Well said."

• Andrew G. Hargreave, III, Dir., Technical Infrastructure, Geneer, Just me. - "An amazing collection of common sense that comes up and smacks you between the eyes and screams, 'Hey...you awake in there?!?!' I hope that I can help promote and drive this idea into as many people as possible."

• Brenda Thibault, Advisor, Government of Canada, The Coach Approach - "Finally, I no longer feel like the lone voice in the wilderness...almost a home-coming! Bravo! How long to create a critical mass? I'm grateful to be on the train!"

• Robt. W. Woolsey, Secretary, Medical Program Consultants, home page N/A - "A very interesting concept. Having just retired from an international corporation and set up, with a couple of other guys, our consulting business. I am curious about how you envision this dialogue working. Inside we had the beginnings of a process to include clients on committees on quality, service and product but it followed the old 'have a meeting' format which turned everyone off who was too busy and stressed to get their multiple jobs done and attend the required internal meetings to be interested in another set. Besides the dialogue was limited both to clients and to company proscribed programs. Not much room for real dialogue there. With genuine interest, Bob"

• Dave Avillion

• Laurie D. T. Mann, Geek, Dead People Server, Laurie's Home-Page-Without-A-Unique-Title - "The Web is at its best when people stay involved. Corporations have poured millions of dollars into the Web, but the best pages are the ones created by individuals not by marketeers."

• Robert Szarka, Managing Partner, DownCity, LLC, (Rob's spartan personal web site) - "Frankly, your 95 theses suck. Five would have done it. But the weird thing about signing this manifesto is that I'm signing on not to a document, but to a web site and the ideas that its collection of links represent. I will leave it to someone more inclined to think Deep Thoughts to say what that means." [Frankly, your comments suck, but we're putting them here because we can infer you've been thinking Deep Thoughts yourself. ;-)]

• Norman Wilsman, Programmer, Solutran, home page - "!Free Coffee"

• Jonathan Locke, Human Being III / Earth Technical Staff, MuppetLabs/Gorlak Interstellar, My own home sweet home page - "Well, /DUH/! :) It's about freakin' time! :) Seriously... very nicely presented."

• Alexander Crutchfield

• Georges Wagner, Founder, AutomobileClub.Com

• Dianne Bayley, Director: Marketing Services, 24-Seven Global Interactive Marketing - "About time we joined forces to stamp out the global 'we serve fast food no matter how long it takes' syndrome."

• Rick Sareen, Partner, Media21 - "Thanks. I've been looking for this set of words for some time now."

• John Loty (fairgo) - "People (including me) are unreasonable, illogical and self-centred but they are what it is all about. Individuals who are being recognised, by this Manifesto, as individuals. With differences that do not conform to the theories and targets. Congratulations Horseman. May you keep riding."

• Steven Carlson, Moderator, Online Europe list - "It's long been a cliché that the Internet is changing the way we do business. I would argue that the differences are so profound we're only just beginning to grasp them. Once in a great while you read something that really makes you sit up and think. Thanks, cluetrain!"

• John WIlliams, Manager, Aladdins Magic Shop, the Magic Shop, etc - "A quick look at the manifesto gives me hope that this will reemphasize the importance of 'people' over technology, share prices and animated graffiti."

• Renee, President, Paradigm Business Services - "Well said!!! Thanks for saying to corporate America the things many of us wish we had while we worked within their cubicle walls!"

• Nate Byrnes, Online Business Development Manager, Citizens-Union Savings Bank, Natescape - "Wow. Just wow. W. O. W. Wow. Mindblowing clarity of thought in this thing. Wow."

• Mitchel Bell, VP Business Development, Magnet Interactive - "Get it? Got it! Get on the train, it is good!"

• August Ray, Account Executive, Hanson, Dodge + Sutter

• A. Kellner, Writer

• Brian G. Clark, Attorney at Law, Publisher and Editor, the IQtalent Newsletter, home page - "The cluetrain manifesto memorializes the fundamental shift in business communications providing the free-agent opportunities that IQtalent celebrates. I think it's almost too late for traditional companies, with their self-important marketing executives, and good riddance! The new economy is a complex, interrelated web of projects, where empowered talent convenes as necessary, interacts intelligently and openly with the marketplace, and then disperses. And it works better - what a concept!"

• Michael Dowell, Marketing Communications, CheckAGAIN - "I think the photo on the index page of cluetrain.com says it all. Corporate success (or failure) today depends on whether these new communication philosophies will be adopted or not."

• Just call me Verity, Information Architect, VerityWeb Pty Ltd, The Truth - "Thank you thank you thank you. Applause applause applause. I was just referred to your page this evening and I have to say, I'm glad to discover that, as a company owner, I'm not the only one thinking the thoughts you have presented!"

• Kevin Giovanetto, President/COO, Cyberdesic, Internet Movie Strip - "We're building a whole new world with thought, collaboration, and hard work. Let's make it a good world!"

• Ed Redensek, President, Ignition State, Inc. - "For some, immediate action should be taken. For others, significant change may be further down the road. For all, strategies must be consistently revisited to keep up with accelerated business models."

• Leslie Malin, Creative Wise Woman, Earth Medicine, Inc. - "Hurrah! I have been preaching the 'human side' of business imperative for years and was delighted to read your manifesto. The challenge today is to create communities of people who share a higher vision of what is possible for themselves as individuals as well as for the workplaces and businesses in which they participate. Truth telling, commitment, listening hearts and some kindness can go further than anyone can imagine! Thank you for having the passion and clarity of vision to create the cluetrain manifesto. I'm sending it to everyone I know."

• Chris Glass, Worker Ant, IDIO Technology Studios, old stuff i put on the web - "I'm hip. I'm with it. This all sounds like the nodding in my head, that's hard to verbalize."

• Moe Pitman, Programmer, Three-Sixteen, Inc. - "Gee, a list of symptoms straight from all the places I hated working for! Left hand doesn't know what the right hand's doing? Nah - left hand doesn't know the right hand exists... It's good to know somebody else gets it!"

• C. Soucie, Cultural Voyeur, Observation Deck - "One world, no really, we live in one world. Lots of people, all of them full of ideas that can always be traded for better ones*. The great thing about humans is that their software is not hardware dependent. *See, just happened."

• David S. Nielsen, Web Marketing Guy, WarpSpeed Communications - "I've been trying to explain this concept in my company without knowing about the manifesto. It's gratifying to know that others are seeing the same problems and solutions."

• D. Owen Rowley, The Community Circle, The First VRML Statue in Cyberspace - "There Is A Cluetrain Station On Every Desktop. You are the browser, accept no substitute."

• Michael Howie, RedWhite Technology

• Stuart Duke, Chairman of World Studies, Institute for Advanced Interdisciplinary Research

• Rick Jorgenson, Director of Marketing, Scantron - "My eyes have been opened, my focus now clarified. Thanks for the shared lessons."

• Martha Moran, Employee Communications, A large pharmaceutical company - "As a professional communicator for a large corporation, I think you're right to conclude that corporate management has their head in the sand about the future of communications. In my profession, we run into this wall of opposition and denial every day. Bravo! I'm a huge fan of cluetrain and will pass the word along to my colleagues."

• Larry H Barge, Techie and programmer, Information Flow, home page & Y2k - "More people need to read this, good stuff. Speaks volumes about corporate structure."

• Erik Clineschmidt, Proprietor, Alivesite.com, Pearl Jam: The Summit

• Jean Kalapathy, Account Manager, RFI Communications - "An email trail is an amazing and powerful tool."

• Clark Brady, President, Strategy 1st, home page - "You pot stirrers... Finally we've gotten beyond the noise of the internet to illuminate what has to be different. BTW, What's the cost of getting a clue to 80% of upper and middle US management? (sign me up for $5) - Is there any way that one of you could be a speech writer for a 2000 Presidential candidate? Getting a clue from the cluetrain could be a great political platform. Hey - Maybe, just maybe, getting a clue can displace the km (knowledge management) hype. How fast do you think vendors will be spinning their products with 'We've got the clue and we can help you get one too...' - I'll bet that signs announcing arrival and departure times of the 'Cluetrain' are appearing all over America. Too bad the people who should get on board are the people who will derail most efforts in biz today. - This manifesto demands guts... Who's got 'em? Send your nominations to letters@cluetrain.com"

• Robert G. Sullivan, Director, Internet Product Development, HBI Consulting, Robert G. Sullivan's Home Page - "I don't think you can 'get this' until you have 'lived' the Internet - used e-mail, surfed the Web, etc. Until the people who run these companies 'live' the Internet, they and their companies won't 'get it'. Eventually, they'll be replaced by those who have lived and breathed as part of the new world community."

• Joel "Wemmick" Downs, Editor in Chief, Gamers Extreme - "After reading this, I came to the conclusion that I have half a clue. I used to have a full clue, but lost half of it when I became 'too busy.' This reminded me of the other half of the clue, and renewed my dedication to keeping in touch and close to my audience."

• Scott Lewis, Founder, I'm working on this.com, Scott's Home Page - "Great Stuff. Keep up the clue deliveries."

• Heather Miller, Soon to be College student - "Finally! I praise all of the people that worked to write this, and all of the others who support it and signed! I have thought/felt this way myself for a while but never had the 'guts' to speak up. Thank you!"

• David M. Elkin, Internet Administrator, Wallace Chevrolet.com, Apache Ghost Fantasy Baseball - "A solid realistic view of the evolving way things are working. I have found customer's respond to real 'talk' when buying vehicles from our web site."

• Nick Nicholson, President, Secure-X Technologies, Inc., Utopian Petri Dish of eViral Prototypes - "Si!, See!, Si! ... and all this time I considered it to be an off-kilter cerebral hemisphere on one side or the other. Thanks for the validation: I see now that this point of view is shared, spreading and just plain 'connected.' This is especially comforting in light of the many social constants that appear to be rapidly deteriorating - undoubtedly to be blamed on this unbridled medium."

• Kristin Zibell, Software Engineer, IBM - "When I woke up this morning, I didn't know that I would get to read 95 statements of truth, change, and wisdom. They made the my brain spin and cheeks flush. I don't know how I'll work today with these ideas floating in front of my eyes."

• H.D. Tarplin, Group Marketing Director, Advanstar Communications, Inc. - "Aslan is on the move!!!"

• Kenneth Razak, President, Education Data, Inc., RAZAK - "AMEN! We need DATA not casual comments or random observations. Facts, not puffery. Less self serving and more people serving."

• Kenneth Vogt, I have a title?, Octane Software Inc. - "So the bruises on my forehead from bashing my head against the wall all these years have not been for naught. I'd cheer, but the sight of ugly, painful death doesn't make me happy. Oh, but would these dying companies just die and get it over with! Then those of us who have a glimmer of sense can get on with it."

• Andrew Deal, President (One Man Show), CGI Productions, home page - "I agree with most of the theses, and find them quite refreshing. A number of them, however appear contrived from a spiteful sentiment."

• stephen barnes, internet services director, BPX Internet, home page - "This is one of those disturbing propositions that seem unbelievable at first... then time passes and what was prophesied comes to pass. When I first discovered the Net years ago, I was excited by what I saw as a manifestation of the 'global mind.' What was previously hidden was now being published for all to see: the good, bad, and downright ugly (everyday human thoughts revealed). When Joyce published 'Ulysses' the official opinion was that it was 'pornography' but it was in reality a careful rendering of everyday human internal experience. It is interesting that the 'official' elements of society were so shocked by what is indeed quite commonplace. The Cluetrain Manifesto describes what I have always believed, and continue to sense at ever deepening levels: human society is undergoing some fundamental changes, and that these changes are being driven by our technology (as they have been driven in the past). Communication is fundamental to our species, and the means of communication change the nature of communication. Changing modes of communication then drives change in the society. Some people (markets, businesses, governments) will most definitely be blindsided. The message: don't be one of them."

• Mike G. Switzer, Grand Poobah, Hawthorne Improv Collective, HIC Homepage - "It's about time someone explained to the squareheads in marketing that honesty is the only thing that is gonna work out here...the only approach to hold down the backlash... 12xu"

• Virginia Tucker Dill, Product Architect (less fancy than it sounds), UI Group, The Dialog Corporation - "I'm not only signing it, but singing its tune... there's music we've barely imagined yet to be heard."

• Breese White, member, , Community Intelligence Labs - "'We exist as a web of relations with an emerging community intelligence.'"

• Erik Hörnfeldt, CEO, Halogen, home page - "I also recommend that you read www.dogme95.dk"

• Brad Cohen, President, Cohen Capital Technologies and Neural Technologies, Inc. - "Thank you for writing what most people truly know is right, but are afraid to say."

• C. Peter Clough, President, E-Base Systems - "It is crucial to remember what an incredible revolution we are participating in everyday. I have been running so long to stay with the pack, that I had not stopped for some time to see how far we had come. Better Faster Stronger Smarter - The Cluetrain Manifesto - Be Here Now!"

• R. Scott Balfour, Network Administrator, The Psychological Corporation - "Works for me."

• Dean A. Sleeper, President, ACCESS, a communication company - "Much more than a clue. This is a wake up call and long overdue!"

• Stephen Hynes, Big Cheese, Hillside Developments Ltd. - "Enough said; I have nothing to add. Stephen Hynes"

• Janet Abbey, Editor, Thelton Hall Books, home page - "At last I have a lot of like minded friends!"

• Lennart Palme, owner, Galap International, home page Business In The 21st Century - "Right on!!! The power of the internet and the promise for the future is 1 to 1 communication - people exchanging ideas with each other on a very personal level. I appreciate you starting a dialogue which will tend to encourage and empower people to participate. We must break through the phony hierarchy of big business and big government"

• Shawn Johnson, President, Bleu22 Studios - "So it is nice to see a unified approach. Companies, individuals, and Corporations need to acknowledge this growing consciousness that eludes them in their daily pursuits to lend a deaf ear to this rapidly changing market. The Cluetrain is a longtime coming, and many of us find this to be a confirmation that the show is about to begin. try not to blink...you may miss it!"

• David W. Martin, MD

• Kamer Davis, Senior Vice President, Technology Practice, Ogilvy Public Relations Worldwide - "Public relations can be dialogue, not flackery in an internetworked environment. Communication has to be multidirectional. Go cluetrain."

• Greg Leveille, Vice President, be-street.com

• Oisin Hurley, Malcontent Engineer, IONA - "The dehumanization must stop. False expectations have caused erstwhile normal mammals to become playback devices for corporate psychobabble. The employees suffer, the shareholders suffer, the transformed mammals sweat blood - this must change."

• Bob Brand, home page - "Right on Track!"

• aLfReD tAy, Art Coordinator / Partner, sPeRiO.cOm, aLf

• christopher moore

• Sachin Shah, Sr. Acct. Exec., PR@VANTAGE - "Way to go. This gets to the heart of doing business -- in this economy or any other."

• Bob Stanley, Founder, Global Network Privacy, Inc. - "What is missing in the dialogue is trust. Trust can be established by a new form of intermediary, the 'infomediary'. The Infomediary protects the privacy and anonymity of the consumer while providing rich, targeted access to vendors."

• John Angus Stuart, Most Exalted Emperor of the Department of Pomposity, Stuart Audio Services - "Bravo! An articulate call to ethical, human business, the tenets of which are applicable to a broad range of public activity. I hope that this finds a way not only to businesses, but to government and education as well."

• George A. Lorenzo, Owner/Operator, Lorenzo Associates, Welcome to the Web Site of George A. Lorenzo - "If we can all keep this train on track, we'll all experience a wholesome, totally human and honest future unlike anything else the world has ever seen."

• Paul Forbes, IS Administrator, Opcode Systems - "I am looking forward to this mega-meme soaking into and through our social consciousness. I look forward to the transformations these ideas will cause; I've already enjoyed what Linux has done to IT's perspective."

• Nick Field, Group Account Director, Zinc Ltd - "Moving into the great world of new media a few years ago, I have been trying, and mostly failing, to figure out how to get this message across in the right way to the people I talk to. (Having previously worked in the advertising and marketing sector for about 10 years, I realise that we were probably just as guilty of 'creating' this ridiculous environment we now find ourselves in.) You guys have hit the nail squarely on the head. Thank you, I hope this manages to get the attention it deserves."

• Chet Volpe, Technical Recruiter, Highland Management, Inc., my personal home page - "Thanks for articulating our collective position in this world market. As a technical recruiter, openness, honesty, and integrity are qualities that I look for in dealing with candidates, clients, and my peers. None should expect any less of me."

• Julian M. Vivas UNVIVAZ, Ing. of Systems, Universidad Nacional de Colombia - "Pocas veces he encontrado un pensamiento tan real y postmodernista, acerca de la informacion y la manera como las cominucaciones alteraron nuestra forma de vida."

• Brian McDonald, Marketing Communications Mgr., Huffman Corp, EARJ Class of 85 Page

• Lisa Morris, Sales Goddess

• Arthur Joseph Fournier, The University of Chicago, cluetrain's conceptual forbearer - "Manifestoes, when properly understood and intelligently employed, are powerful tools for the development of ideal communities: formed in the spirit of a radical optimism, these groups share resources and inter-link with one another through open communication networks and out of elective affinities, not paranoia, nostalgia, or territorialism. The cluetrain thing seems like a 'meta-festo' in favor of the development of such communities. If it really is such, I'm happy people are paying attention to it."

• N. Pollack, CEO, Everyday Angel, A non-profit corporation - "Acknowledging the human voice leads to understanding humanity in its diversity. I am hopeful that the impersonal entities that are using the net become more humane and more human. Viva La Vox! Get a clue and ride the train."

• Bob Craigmile, Unemployed Librarian :( Zeitgeister, organization: Not much, how 'bout you?, unorganized collection of stuff - "I admire the effort this represents, i.e. to humanize the way people do things."

• Carsten Lilge, Multimedia Concept Development, Pixelpark, home page - "I just love the manifesto. Like the other famous 95 theses (for all, who are not historians like me: I'm talking bout Martin Luther) these theses might have a strong impact. It least I hope it will be the beginning of the end of marketing blabla. In all the media-talking about global players this manifesto might mark the beginning of a new age: the age of the customer."

• Thomas Wackerman, President, Applied Science & Technology, Inc. (ASTI), Available only if you want - "Companies are not constructed of systems, but a voluntary cooperative of individuals. Systems are an analogy. Individuals produce value. When those individuals can create connections as unique as they are, only then will you create lasting value."

• Jim Miller, Pres, Miller Marketing Inc. - "Two appropriate quotes for those who don't have a clue: Bernard Shaw -- 'The greatest problem in communication... is the illusion that it has occurred.' Cicero -- 'If the truth were self-evident, eloquence would be unnecessary.'"

• Judy Johnson, Internal Audit Administrator, Fort James Corporation

• Dave Murphy, CEO, Tek-Tips Forums - "Nice job! I actually laughed out loud reading the manifesto. Keep breaking down those walls. :-)"

• James Fehr, Zeitgeist Ink - "Any business strategist who looks at the adoption curve for new technology on the Net who isn't devoting significant resources to getting a clue should be terrified."

• Jonathan Davis, President, RightMind Inc.

• Fred Pilcher, Director, MANTA Corporate - "Yes. Roll on the day."

• Cherie Luckhurst, Usability Manager, Design Intelligence - "The manifesto is a breath of air. Thanks for putting strong, clear words to a powerful concept. Keep fighting the good fight. I'm there."

• Stefan Muenz, TeamOne, the SELFHTML net (german) - "I simply want to be able to say, that I explicitly signed this manifesto because I want to live in a world where business is usual as described here."

• Bill Rattner, Creative Director, Viant - "Gregory Wester of Organic Inc. pointed out that Corporations go to their caves, customers talk. A corporation gets close (usually during market research) but then inevitably pulls away (especially during support). Swap out 'Corporations' for Men and 'Customers' for Women and you begin to see the disconnect that John Gray's bestseller illustrated and that the Cluetrain Manifesto highlights so well." [oh, you must mean Companies Are From Mars, Customers Are From Venus right?]

• Daniel Ward, Consultant, Ward Consulting, JAVA - "finally a group of people able to articulate what I was trying to cough forth since '94. Yes!"

• Lotte Nørgaard, Student

• Marci Bowman, partner, Scribble & Count - "Who was it that said 'Nothing is so uncommon as good common sense.'?"

• Troy Bollinger, Systems Administrator, Enterprise Computing, McCoy, Inc.

• Jody Lentz, family home page - "Hallelujah! There are others who understand the internet conundrum. An isolating technology and a desire for community and personality and interaction are not mutually exclusive. All Aboard!!!"

• Diane E. Williams, Technology Consultant, One on One Computer Tutors

• Cheryl Gilbert, Consultant, Platinum Technology

• Steve Pretzel, Managing Director, Pretzel Logic Pty Ltd - "Without doubt this is the future of marketing - and it reinforces the view that the current Internet may be over-hyped but the future is way bigger than we imagine. The real trick for marketers is getting the transition timing right."

• Joe Gallant, President, Raysoft Technology Corporation - "After several conversations with some fellow employees of a company with a closed 'trainstop' we decided to open up our own 'railhub' to encourage and foster innovation (conversation) and learning. We will be listening!"

• Jon Love, Executive Director, Knowledge Ecology Consortium - "Markets are not really conversations. Markets are conversations about conversations. Markets are, though, composed of conversations, and it's time that these conversations were conducted in a human voice. Whether we mean to or not the conversations we engage in generate ecologies in which we live. You are what you speak (and listen.) Have you said anything real to today? 'This is not the age of information. This is not the age of information. Forget the news, and the radio, and the blurred screen. This is the time of loaves and fishes. the people are hungry, and one good word is bread for a thousand.' -David Whyte House of Belonging"

• Camille B. Atkinson, Owner-Producer Brown Bettie Prod. Co., Brown Bettie Production Co., Brown Bettie - "Well, isn't about time somebody wrote this up? Pay attention Corporate Zombies, people down the ladder have tremendous power. The folks in the proverbial mail room, know more about your customer base and its needs than you do. If you don't value workers on every level and listen to their input, you will miss out on vital information."

• Mary Rickman-Taylor, Publisher, Bristlecone Productions, Connections - "95 seems just about right... After more years in more careers, it's nice to see the laws of physics have not been repealed. Whether public or private sector, mega corp or sole prop, metropolis or village, there is something here for everyone."

• Peter A. Toukhanian, Senior Developer, PeopleSoft - "I only disagree with your negative assessment of mission statements. Well written sincere mission statements really tell us who you are striving to be. It is only when they are used for cheerleading that they become cynical, hypocritical, and insulting."

• Mike Bryant, Proprietor, Bryant Bathrooms - "Like all wisdom, now I've read it, I realise I knew it already. Thanks for verbalising it."

• Michael Juhler Jensen, Consultant, The National Association of Local Authorities in Denmark

• Chris Lipscombe, Director, Mission Hall Design Group, Redeye - "I hate eyeballs. Eyeball collecting is ghoulish. An effective Web experience is what effective communication has always been... a dialogue between two people. You have my support."

• Stephen Byrne, Strategy Director, Revolution - "'The question is so not right.'"

• Andrew La Fond, Net Enthusiast

• cheryl soderstrom, senior consultant, eds government consulting services - "George Bernard Shaw said, 'Remember that you are a human being with the divine gift of articulate speech...' I want to declare that I am a human being. I want to join the conversation of my age. I want to come out and play."

• Tanya Noel, Developer , Advanced Media for Learning, The University of Calgary, The X-mas Files - "What can I say? It's real, it's true, it's common sense ... Unfortunately there are a lot of companies out there who will refuse to see this truth, but I need not work for them or do business with them!"

• Dave Paulsen, CyberNaut RestStop, home page (yeah, this works :-) - "I'm glad to see Chris is still getting this message out. I also like this more direct approach than in the early days of InternetWorld Magazine :-) Maybe corporations will listen more closely now."

• Holger Pabst, Director Strategic Planning, Member of the board, PopNet Kommunikation Munich - "If markets are communications, then content is their driver. Products, services and relations are the content of networked markets - not claims, slogans and messages. For most companies it's high time to stop advertising and to start delivering. Instead of talking about market shares we should refocus on the individual client - our share in his opinions, convictions and in his daily conversations."

• Janus Daniels, Chief Operations Officer, Rapid Connection - "still seems strange to me that so many neither understand nor believe the obvious."

• Joshua Francis Whalen, President, Precipice Film & Multimedia, home page - "Right on, and way over-due, IMHO!"

• David Henry, Sales Director, Guru - "At last some business sense, humans are humane after all."

• Richard Blumberg, Webmaster, The Brew House, Some alter ego rants and meditations - "I've been a marketing guy for more than 30 years, and a cluetrain buff most of that time; I spent most of the last 15 years trying to lure people aboard, as ad agency founder/exec, as community bbs operator, as ISP, as consultant. Not many came aboard, and we lost a lot who couldn't hang on and vanished down some cliff or dropped off into the desert. RIP. I gave it up a few months ago and I'm developing a product line to sell through the net. It's very suddenly possible to contemplate that: a solo venture, with modest funding and a global, well-targetted reach. I think it's one of those catastrophe phenomena; you ride the cluetrain for a lot of years, and it's a mostly lonely ride, seriously underbooked. And then you decide you're close enough to your destination that you can walk from here, so you hop off. And there are all the folks you left behind, even the ones you left in a desert, saying 'Howdy, isn't this a neat place?' The thing about a cluetrain is that when it finally reaches the next station, almost everybody gets it. The manifesto is bringing us a lot closer to that station."

• Brian Hooper, Editorial Evangelist, Consultant

• Lennart Palme, Independent Representative, Big Planet, home page - "A revolution is taking place in the way we work, live, play, communicate and learn. People who try to apply new technologies to old ways of doing things will miss the boat. What is required is to use the new technologies to create new approaches and new targets that could not even have been imagined in the past. At the same time we must find new ways of including more and more people so that they are not left behind."

• Timothy Wiford, President, The Turtle Society, Inc. - "Our uniqueness as individuals is the point, isn't it? After all, all systems (including economic systems) are created to serve us, not the other way around. Transparent companies and honest dialogue create hope, and the truth makes us all free. Honest interaction is like a celebration of uniqueness, with every word. No pretense, no BS. Ain't nothing like the real thing baby!"

• A. McMillen, President, MediaCopy - "Your manifesto accurately represents the crazed paranoia exhibited by the typical corporate mentality. Equally so, you can hear the fingernails scratching the wood, and the occasional fist against the wall, as Internet and communications visionaries struggle to break free and be heard in the corporate world."

• Michael Eckle, Marketing, Nofrontiere - "All people are great photographers. But some just missed to put the film inside: Recognition without ambition. Picturize a network: the 95 theses built up the guide to get the right camera as well as the right film inside."

• John Hitchens, Systems Analyst, Crabtree & Evelyn (Canada), The Best Sailor Moon Stories on the Net - "Wow - be quiet, you're scaring people. Down with arbitrary authority, up with people of passion and integrity. As for all the dying companies, to quote Sailor Moon: 'In the name of the moon I will punish you.'"

• Rich, E-commerce grunt, Lucent - "Finally, someone with a hot, steaming clue from the clue bucket. I'm usually at the airport when the train pulls out; nice to be aboard the one that matters."

• Kurt G. Gustafsson, Consultant, Carta - Booze, Allen & Hamilton - "Well, there it is. You, I, we ... can't do anything about it, except learn to ride with the flow. Finally?"

• Jack Quinlan, Hull Maintenance Tech 1st , US NAVY - "Start building our own companies, the old ones just are not going to get it."

• themnax of lananara - low person of the council of low persons of the universe and symbol of the council of low persons of lananara, coordinator, lananaran embassy - "i'm not so sure why you're so worried about businesses not getting it though. sure the existing order just might implode if they don't but it's scheduled for obsolescence anyway. abstractions of value replaced barter because they were more convenient than dragging your cow around with you but when you can upload the cow itself (if your cow is software of course you can do that now. if and when 'rapid prototyping' (existing forerunner to 'replicators') capability gets mass produced and cheep this will apply to all sorts of 'thingies') won't abstractions of value, and the intermediate step they represent, become an obsolete inconvenience? just as money replaced land (as wealth) and land replaced cattle and cattle replaced skill at the hunt - it is only a matter of time until technology itself, and the ability to use it creatively, replaces what we today (often mistakenly) think of as wealth. (cultures which practiced 'potlatching' already understood this but somehow those who overran them didn't get the point. well the time may not have been right then but this is now.)"

• Christophe Beauregard, Informatics Specialist - Software, Environment Canada - "Employees are far more important than any mission statement, marketing vision, or management team. They are our memory, and corporate Alzheimers won't get you far."

• Joseph F Dunphy MBA, Registered Representative, Joseph F Dunphy MBA - "'The fates lead the willing, drag the unwilling.' --Seneca."

• Suzie McKenzie, Owner/Editor, The Clearinghouse, FyrenIyce Bipolar Web Site - "I had the miserable misfortune of working on an eCommerce project for the South Australian government with one of the largest (if not the largest) web design houses in the country (whom shall remain nameless). Talk about CLUELESS!!! If I heard 'bleeding edge' technology or 'death by a 1000 cuts' one more time my meds would have quit working and I'd have lopped off the head of one of these bastards! I intend to gold-plate and special deliver the Manifesto to this bunch of gits and just maybe one of them will get a clue. At some point (maybe the first 10 minutes) of working there I knew that talking community, bottom-up infrastructure, and the natural wisdom of the market wasn't going to get me anywhere except into another spirit-killing, ear-burning battle of wits with an unarmed man. We didn't part on friendly terms, but enemies have never been a problem for me anyhow...just another asshole on the way to other places so to speak. So now I'm starting my fledgling newsletter and doing it my way. Go for it guys! I don't know if you're ever going to be more than a voice in the wilderness, but by god, if I can help ya just reach out and touch and I'll be there in bytes and bits to write or edit or...??? Good luck in other words :) "

• Bob Piedimonte, Owner, Self Employed - "Its time america woke up and found out that we the people are the power of this country not just the men or women in the ivory towers or in washington. This manifesto is the most refreshing move towards business for the 21st century."

• Briana Lawson, Marketing Coordinator, techies.com - "I'm often asked how I went from earning a physics degree, to Marketing Coordinator at a startup internet company. My friends tend to view marketing as the 'catch all' place for liberal arts graduates. I pursued physics because I had curiosities and I had ideas. Those are the same reasons that motivate me today, in marketing. Shared ideas and sparked curiosities will guide me into tomorrow."

• David C. Wigglesworth, Ph.D., President/CEO, D.C.W. Research Associates International - "Long overdue, keen and insightful concepts."

• paul hadwen, artist - "....bang right!...but we do need access for ALL..."

• Kitty Harrison, iBusiness Manager, Strictly Business Computer Systems - "I think the Manifesto is right on target. From small companies like mine to the multinational megacorps, we all need to put our fears aside and continue the process of talking to each other until we've reached a common ground. This is a great first step."

• Ben Moir, Mutant, Oxley, Prodigy

• April Voth, Recruiting Coordinator, ObjectArts Inc. - "It has been my experience that most corporate web sites should begin with a disclaimer 'abandon hope all [fools] who enter here!' I am so tired of expending hours of effort running the web page maze only to discover I have to 'CALL?'... Everyone who is providing any type of internet service would be well advised to implement the ideas expressed in the Cluetrain Manifesto."

• Brian Richard, Marketing Coordinator, Consumer Services Group, U S WEST, Portfolio - "The only ones who seek interconnectivity are the ones who feel they were not connected. Let us not seek interconnectivity, then, but merely offer it as an option to those who are unfamiliar with it. Education is key."

• Bill Wendt, programmer/consultant, www.billwendt.com

• Dr. Robert P. Holley, Associate Dean University Libraries, Wayne State University

• Daran Scarlett, Marketing Development Manager, OyezStraker - "Right on - marketing is about matching products to people. Somewhere along the way, we've forgot the people element. We should put them at the centre of what we do. Without the people, we're all out of a job."

• Drake Manning, Ideasaurus, Ideasaurus Marketing & Advertising - "Thank fucking god! It's about time some of us started wiping away all the clutter and crap that gets slung in our face from companies that don't have a clue. The lights are on and I am very much home!"

• robwest, designer/developer, walsh & associates, inc., room to grow - "as capitalism subsumes at an increasing pace the ever growing currency of memes, each struggling for legibility, a manifesto such as this is a cry that cannot be ignored. a postmodern declaration of interdependence: bravo."

• Loretta Farb, DV & Film Producer, Harvest Moon Studio - "Outstanding."

• Edward Gedeon, Computer Slave & MBA student, self - "In one sense, the world is changing at a faster pace. In another, we are connecting workers and builders to the product users again. The WWW is the path to your door; now build your better mousetrap and let the world know."

• Gisele Theriault - "Net or no, people have been long offended by dumbed down commercials and marketing tactics in general that seemed to assume we are all idiots. Hopefully through the net companies will finally receive this message. A company that closed, looking at me through a glossy as one would a one-way mirror, alternately makes me feel like a bug, or appears to be hiding something from me."

• Deborah Graves

• John Perry Barlow, Co-Founder & Vice Chair, Electronic Frontier Foundation, Home(stead) Page - "Golly, I thought I'd already signed this thing. Can't find my name among those listed as having done so, I must not have... Signing it doesn't mean I embrace all of your theses in particular, but I certainly share objectives toward which they are directed, taken as a whole. May a thousand manifesti manifest themselves." [John Perry Barlow is the author of A Cyberspace Independence Declaration.]

• Chuck Geigner, Big Galoot, IO Network Solutions - "Corporate entities want a one-way conversation. Why? Because they think that we are mindless cattle; they want us to know that they know what is best for us, and hopefully we will be smart enough to buy into whatever stupid bullshit scheme/product/service they throw at us. But they never want to hear what we have to say in response. That is why they looove TV. They should think again. How many of us glaze over now at a TV ad but snap to when all the legal caveats and fine print whiz by at the end? What are we doing? We are simply checking to see whether or not all of the fabulous claims & promises made during the ad are true. If not, then we might want to speak with someone (or roll our eyes and dismiss the whole mess - whatever). But they do not ever want to hear back from us. They could care less. The only feedback they like is $$$$. It's nice to know that I am not the only one that is insulted by the way that most large orgs attempt to fast-talk me out of my cash without giving a damn about anyone but themselves. Good work, to all at cluetrain!"

• Haydn Pyatt, Partner, Mills Pyatt, Chartered Accountants - "Welcome to the real world. Personal service has always and will always make the most bucks."

• Alistair J. R. Young, Evil Overlord, Arkane Systems Ltd., home page - "Hear, hear! One of the first visions of future business I've heard that actually makes good sense - and not only good business sense, but one that would make working life a damn sight more enjoyable, too."

• Max Power, (organization: too embarrassed to say), The Rant - "Stop this train...I want to GET ON"

• steve geary, father (product manager), wadsworth electronics, home page - "Excellent. You are 'the company' you are 'the establishment' so when you want to change something go on do it... now!"

• Bruce Jamieson, Network Manager, West, Palmer Jarvis DDB - "As always, we have the power... if we'd only clue in."

• Heather Tinley, Regional Technology Specialist, Kinko's, Inc., faceScan - "'Finally...a reality I can believe in.'"

• Herbert R. Rubenstein, Chairman and CEO, Growth Strategies, Inc. - "Herbert Rubenstein is the co-author of Breakthrough, Inc. High Growth Strategies for Entrepreneurial Organizations to be published this fall by Financial Times/Pitman Publishing. The manifesto is similar to many tenets in the book and in our consulting practice at Growth Strategies, Inc."

• Jennifer Hicks, author, journalist, WordsWork - "'Markets are conversations,' says Doc Searls. But conversations imply talking and hearing - sharing ideas, knowledge, beliefs, a piece of self - a way to be part of, to belong to. Those with a clue understand and, like Cluetrain, will see people queue up at the platform, waiting to get on."

• Tim Graham, None, None - "I recently left a stultifying, command-and-control, male chauvinistic, ethnic origin and age discriminatory Japanese bank; I am finally recovering my ability to breathe and think freely. Your manifesto will lead me to my next life experience. I am excited & challenged. More substantive feedback as I acclimate."

• Erik Vlietinck, Ll.D., Freelance IT-editor, publisher of Knowledge Manager, http://www.chironpub.com, home page - "Although the Internet has not yet caught on in Europe as it has in the US, the level of service and customer relationship awareness (I don't know how I should call it differently) is even deplorably lower than in the US. I think every company, organisation and individual person on this earth could do with a little more awareness of what's stated in the manifesto..."

• Luisa Carrada, Finsiel, Il mestiere di scrivere - "Finally! The Cluetrain Manifesto tells what most of us have been thinking for a long time. I'm copywriter and web editor at a leading Italian IT company. I also run a website called Il Mestiere di Scrivere (the job of writing), the first and only Italian website about writing as a professional activity, including online writing. I recently wrote about The Cluetrain Manifesto, including a link to the website (www.mestierediscrivere.com/testi/cluetrain.htm), and a translation of the most interesting theses."

• james william robertson

• Karyn Zoldan, Modem Butterfly, Bridge Marketing - "Just when I think I've read everything interesting there is to read on the Net, I stumble on cluetrain.com. Let's face it, there's not a whole lot of content or conviction here but your 95 theses should be mandatory for all MBAs. Thanks. I needed that."

• Miquel Gantzer, Information Systems Management - Quality Manager, Cap Gemini Spain - "Looks like World Wide Common Sense is just showing up. The way companies work can be changed. It just can be done from inside."

• Marc BÉZIAT, Projet Nouvelle Terre

• Jim McConnell, Principal, James McConnell & Co. - "1. Get real. About everything. Identify and reevaluate all of your superstitions. They are a crutch to avoid thinking. 2. Get a life. Take the time. You need a life rich in nature, culture and people or you and your libido are deprived and cannot innovate. Innovate or die."

• Nick Selby, Subject to Change, Guidebookwriters.com, home page - "Couldn't agree with you more, and it's very nice to see it in writing like this."

• Michael J. Conlin - "I always liked traveling by train."

• Terri Willard, Internet Communications Officer, International Institute for Sustainable Development - "Just when many people in non-government and government organizations were beginning to feel that we had caught on to marketing tips and tricks, the rules of the game change again. Hooray!!!! Now maybe we can get back to our real work of speaking honestly with people and sharing our ideas on how to make the world a better place."

• Pam Ayres, Controller, Capricorn Systems, Inc. - "It takes very few words to communicate and very many words to say nothing."

• Philippe Stephan, Why do you need a title?, Creditland - "Exorcising fear takes a lot of guts: getting rid of walls, locks, mental blocks, protections of all kinds, even at the organizational/corporate level is scary to anybody. Will the courageous ones be happier/more successful? The answer is yes."

• Graham Anderson, Sales and Marketing Manager, Sharenet - "To connect one mind to another is amazing but to connect the inside and the outside of the individual will be even more of an achievement. We need to find a clue for the gap that runs through each person."

• Thomas A. Stewart, Intellectual Capital: The New Wealth of Organizations

• Gregory Alan Bolcer, CEO & Founder, Endeavors Technology, Inc., All Things Greg - "97% of all company decision makers won't read this, of the 3% that do, 97% of them won't understand the significance. Here's another one: Companies should not impose their internal bureaucracy or business processes onto the customer. If they do, it should be visible and trackable by the customer."

• Michael Pickett, Creative & Marketing Director, Body Electric, Inc., The Millennium Overdrive Homepage - "I remember a stodgy professor from college ranting about the social liabilities of life imitating art. It does my heart good to think of him shrieking and clutching his chest now that business has started to imitate life..."

• Patrick Elward, New Media Strategist, Torque - "Excellent! The voices are being heard and it's resounding. Either you're on it, or you're gonna get run over. I'm on it, and I'm ringing the bell as a clarion call to the unsuspecting . . . use it or lose it!"

• Jim Boxmeyer, salesman, a large American elevator company being eaten by an even larger European conglomerate - "I would like to take this manifesto, stand on top of my cubicle walls, and begin reading. As everyone gathers around, the v.p. of marketing and president would come to see what all the commotion was about. They would see the light and begin clapping in unison. Our company would be transformed overnight. A man can dream, can't he?"

• Randy Ryerson, Supervisor, Corporate Communications, South Jersey Industries, Inc. - "I work in the utility industry. That industry is attempting to deregulate and for the first time 'really' communicate with its customers. The web is the way to go. I've seen it work as I've responded to hundreds of e-mails daily to bring my customers closer. The concept fits into my old PR professor's favorite phrase: 'Successful communication is about who says what to whom through which channel with what effect.' What better way for a company to communicate than with an active, interested audience? The cluetrain manifesto is an electronic equal to Martin Luther's questions that started a religious revolution. Send this to your marketing and PR folks and start an electronic communication revolution of your own."

• John A. Nicolay, Professor, Troy State University - "The global community through shared discourse becomes a place of possibilities unknown to us even a decade ago. Through this medium, survivors in Kosovo are as immediate as the family next door. Ideas are explored with colleagues thousands of miles away. Students from around the world gather to address the learning experience. It is marvelous, and frightening. What an adventure!"

• Paul "NSA" Ernst, Enemy Agent, National Security Agency, Ataris Dot Com - "Microsoft Shall Rule!"

• Richard Patha, Lowest Rung on the Ladder QA Game Tester, VR-1 - "The public's attention span is too short to seriously impact corporations in a meaningful way. All true computer users agree that Microsoft produces inferior products but what products am I using to write this? What are you using?"

• Douglass Carmichael, President, Shakespeare and Tao Consulting, home page - "The return to the human in the context of nature. That's the way to go."

• Sheila Burke, Drought Resistant Nursery - "Thanks for confirming my intuition about what was wrong with attitudes that could care less about what the customer actually wanted (not to mention listening to the good ideas of their employees). Keep on laughing, Enjoy what you do and pass it on."

• Jay Silverman, Columnist, Capital District Business Review, Silverman Marketing Communications Strategies - "Amen! And amen."

• Ronald L Cowden, retired owner, Maczactly - "Amen! But, lead us not to Pogoize. i.e.: 'We have met the enemy and he is us!'"

• Matthew Cunningham - "NBC's 'Atomic Train' was a flop -- Cluetrain, however, is running right on time..."

• Terje Berg, Partner, Learningship Group, It'll be more personal soon, I promise! - "I've been betting my professional life on this manifesto, but it's only now that I see why..."

• Michael Jardeen, Web Designer, Michael's World - "The apple drops, the world changes. The wheel turns, the world changes. We live at the edge of the shockwave. We will all be shockwave riders. Read a book by John Brunner. I saw the implications 20 years ago in college. I just didn't see the vehicle. Now I stare at the abyss, change is coming, we will all be part of the process. Our world will split further into the haves and the have-nots. William Gibson's vision is approaching. We will all be more connected into even more complex communities, yet we will all be more separated. Will the conversation be real, will the human touch exist? I do not have the answer. I will try to catch the wave, and nothing will ever be the same."

• Ethan Crawford, web developer, Colorado State University, My World - "Bring it!"

• Mark Cidade, Web Developer, Internet Frontier, home page

• Steve Glasser, Head Computer Geek and Chief Wrench, Flying Pig Information Systems and Classic 4X4 Restoration Services - "I think you all missed one essential point: Corporations are how they are because of what they are. Corporations are structurally stupid hierarchies--like dinosaurs with huge bodies and tiny brains. Size just amplifies the effect. Their design requires leaders who fail upward, all the way to CEO. I doubt that corporations can change, any more than a dinosaur can morph itself into a many-headed hydra. Something new will have to come about."

• Joe Katzman, Senior Consultant, KPMG, joe.katzman.com - "Great work! I remember seeing this site about 6 weeks back, and forwarding it to some very appreciative friends down in Silicon Valley. Thought you'd like to know that the word is spreading - we just had award-winning Wall Street Journal writer Tom Petzinger at the 'ROI: Return On Intelligence' conference. He took time during his speech to endorse your site heartily."

• Donald Bushman, Mentor, The Merlyn Group

• David M. Zendzian, title undetermined yet (Director Intranet Infrastructure), International Microcomputer Software Inc., door13 - "In this industry built upon the garage startup, companies & individuals can't forget the fact that the next great app that could put them out of business or change the market forever will be released without any prior marketing press release, or some large Wall Street Journal story. But it will still change the market forever!"

• Lori Nazareth, Visual Composer, Wiesemorr.interactive - "There is intelligent life!"

• Betsy Funk, Queen of Listening, Betsy Marketing/Research - "I listen to people talk about companies every week and I wish the companies would listen. R-E-S-P-E-C-T find out what it means..."

• Sian Davies, The Henley Centre - "Great stuff. J C R Licklider, one of the architects of the Internet, said of his creation - 'when minds interact, new ideas emerge'. From this creative process new types of markets and marketing are emerging. These are exciting times."

• Darren C. Addy, Internet Specialist, Computer Services, University of Nebraska at Kearney - "Finally someplace that understands the social implications of the internet. It's RADIO FREE EARTH."

• Jan H. Kuhlmann, Text & Konzept in Hamburg - "There are new times to come - no chance for the old answer. And remember: Earth is no disk."

• Maurice Michaud, Web content developer and part-time university instructor, TextStyle Publishing & Editing Services and Mount Saint Vincent University, home page - "I always knew deep down that I couldn't be alone in being sick of the current simplistic 'thinking' that drives the corporate world, so the arrival of The Cluetrain Manifesto brings joy to my heart and my mind. To the marketers and professional 'communicators' of this world: Learn what it really means to 'communicate' within an environment in which you no longer hold a monopoly. Fear not this manifesto; rather, see it as an invitation to stretch your imagination. But should you stay the course and refuse this invitation, then you should not bother asking why you're being laughed at..."

• Stein X Leikanger, Film Director, Phlogiston AS, Phlogiston - Stein Leikanger - "I once held a lecture to about 500 Scandinavian senior executives. The object of the exercise was to make them understand who their 'target' audience was. I told them to remove their expensive watches and put them in their jacket pockets together with their ties, then to remove their jackets - I didn't force them to take their shoes off, not trusting the ventilation system to keep us alive. A majority went along - and after they undid the top shirt button and rolled up their sleeves - I held my talk. By then, they knew who their target audience was."

• Joe Galliani, Founding Partner, The Parks Company, home page - "Before there was a Cluetrain, there was Holden Caulfield riding the NYC subways and prep school rails identifying and trying to cut through all the phonies of the fifties. Nothing has changed but the vehicle, the journey remains the same. It's still time to cut the crap and tell it like it is - Users of boilerplate are nothing more than lackeys for The Man. Taking personal responsibility means never having to say, 'I'm sorry but that's company policy.'"

• José Ignacio Sordo Galarza

• Gregory M. Lang, Director, Media and New Technology Studies, University of Toronto, School of Continuing Studies, SCS@UofT - "An astonishingly eloquent essay, produced in the style of the web. We are the establishment that will be rejected by ourselves as we continue to open dialogues and explore the new world we have begun to rediscover: ourselves."

• Daniel M. Joyce, MD, Inquirer, Emergency Medicine Residents' Page, DomainBidder.com - "With humility, I applaud the previously unspoken obvious."

• neal rauhauser, hacker, optimum data, some random stuff I put together - "I did a little dance when I read the part about cultivating your eccentrics. I'm brilliant (so they tell me) and apparently quite eccentric (but I find it rather difficult to tell from in here :-) I've suffered all sorts of foolishness at the hands of the alleged management of US West, Experian, First Data - I escaped two months ago to Optimum Data, population six, never again to return to corpWHORErate america. Free at last, thank god almighty, free at last. Almost every word of this cluetrain stuff is true, except that which isn't. You think about that statement while you're dodging the backstabbers on your way to that useless staff meeting."

• Rebecca L. P. Pierpont, artist - "right on!"

• George A. Hoffman ScD, Research Associate, Economics Dept., University of California, Santa Cruz, home page - "Great marketing rules ... now I have a clue or two."

• Amr Khashoggi, General Manager, ExecuTrain of Saudi Arabia, EarthShell - "There is hardware, there is software ... there is also peopleware, if you only look."

• Mark Edward Vogt, Co-Founder, The PondSCUM Project, Welcome to the PondSCUM Project: nano-conglomerate & think-tank... - "Can you believe I found the manifesto from a link on a Knowledge Management-related email newsletter? I clicked out of mere curiosity. Then I read the first page of the cluetrain website. Even as my head told me 'you've got work to do', My hands clicked on the link to the Manifesto. It was with genuine relief that I - an IT consultant in KM - realized there were others out there thinking similar thoughts about (this is the hardest part to describe) old ways vs new ways... I couldn't stop myself from 'daring' to read the entire 95 theses. I almost rushed through them all, hoping there wouldn't be any with which I would disagree. Then I realized it doesn't matter that I disagree with any one particular thesis - WHAT MATTERS IS THAT I'M THINKING AT ALL... I have a feeling I'm not going to be able to sleep well tonight - someone has managed to put into words many of the thoughts and feelings I've had about my industry for the past 5 years. No, that doesn't mean I 'woke up' just now. It's more like feeling that for the past 5 years I've been all alone against the corporate world and its mentalities - and I've been fighting a losing battle against its practices. Yet now I believe I've found compatriots with whom I share a common (common enough) vision, and suddenly feel the odds are in my (our) favor. What an encouraging feeling."

• Michael Vogt, Staff Scientist, Argonne National Laboratory, home page - "people, inherently, trust other people. we don't like to trust faceless, intangible, companies or organizations. many times, 'organization' is the antithesis to 'accomplishment'. trust me, i work for the government, i know what 're-org' means. I've hunted bureaucracy and it has as much ability to be elusive as it does to be self-important... even to the death of solving real problems. the time for real people, with real voices, to share experiences and solve problems has been here for quite some time... and now, with the internetworked mechanism, can actually hold those conversations and tackle those problems. the next challenge to realize is that sharing, means putting yourself second to solving. credit will often be lost... but please, avoid the temptation to hold things tight... credit will not come from some honestly unimportant manager... it will come in genuine form from the person you truly helped... who now, can actually find out who you are and thank you. it's actually, worth more than a raise. trust me here too. regards m"

• Ann Folkman, Ann Folkman Communications - "Choo, choo! All aboard. Thanks for articulating my thoughts (and those of millions of others) in such a public way."

• Elizabeth Thomas (ET), Director, Client & Media Services, West Coast, Creamer Dickson Basford - "I'm worried... this just makes too much sense."

• Udo H.Schamell, Dr. Med., Institut für bewußtseinsfördernde Medizin, "...über die Kunst, befreit zu leben" - "Die richtigen Thesen in wichtiger Zeit! Mögen sie Folgen haben, denn es hat tatsächlich wieder etwas von der Sprache und der Power des alten Manifests von John Perry Barlow, die Unabhängigkeitserklärung des Cyberspace."

• Lara Gale, freshman in communications, freelance journalist, Westminster College - "As a member of the up-and-coming generation, I want to thank you for putting into words the rumblings of a whole population without a voice. Things are going to change."

• Carrie Elizabeth Martin, Intern/College Student studying Public Relations, Anthem, Inc./Ball State University, home page - "What a relief to find pure thought and innovative strategy on how the world works! I wish my professors would have thought more like this instead of OLD SCHOOL rationalizations. Bravissimo!"

• Don Joe Mikell, Paradynamisist, UC3D - "'I' can change the world. 'We' can make a difference. A manifesto for 'us'. Let 'them' beware."

• Steinarr Kr., Detective, Reykjavik Police, Iceland, home page - "Right on, keep the dialog going."

• Mitch Kozikowski, Executive Director, Office of Public Affairs, University of Pittsburgh - "You have nailed IT! The web is not just another 'here's what I have to say to you' communications medium. It's the ultimate 'tell me what YOU want YOU want to hear' relationship-building tools of the century."

• Nelson Johnson, Programmer, Self, The Fargonasphere - "I'm sitting here slouched down in my 'cube' to stay out of view of the 'security' camera in its little smoked-plexiglas hemisphere. Yes, the IT department has several monitors that show what these cameras are pointed at as you enter the door to their lair. The company is losing money..."

• Anna Stevenson, amnis - "Hear, hear!"

• Daniel L. Roy, Instructor and Doctoral student, University of Kansas - "A no-nonsense approach to human conversation -- greatly needed in today's metaphor-speak."

• John Robertson, Marketing Communications, Topside Marketing - "Yes there is a great deal of truth here. However I might add that corporations and other social edifices would not have evolved had they not contributed to the overall survival of the fittest. The lesson of the Soviet Union is that REVOLUTION without EVOLUTION is doomed. Yes we are the wired world, the cable-fed marketplace with every one of our terms met, but lets not throw everything off the clue train just because it's old. The exuberance of our youth will be laughed at by your great grandchildren as surely as the conventions established by your great grandparents are going by the boards today. In the end, that which contributes to our survival is what survives."

• Lynn Williamson, Person, Me - "Interesting and thought-provoking manifesto. Worthy of all the GUSH by the signatories? Makes me a little suspicious, but I'm openminded and eager to learn."

• Richard Cecil, Website Developer, http://www.fayettevillenc.com, 3guns - "Thank you for identifying the religiosity with which corporations cling to their mindless chatter."

• Terry Donaghe, Geek of All Trades - "The time is coming very soon when Capitalism will, through the power of the 'markets' shift the balance of power, wealth and PULL from the mega-corporations to the legions of consumers. I feel that the Manifesto sums this up quite well. I wonder how this all applies to the government? ;)"

• Roy Edroso, writer, edroso.com - "I'm no cyber-idealist. The cotton gin and the printing press changed a lot, but they didn't change Man's nature, and I'm sure the Internet won't, either. That said, I will sign your manifesto because it makes the important and potentially revolutionary assertion that business doesn't have to be inhuman. I don't know if you're wrong or right; but I'd rather bet with you than against you."

• patrick foster, designboy, hired gun new media design - "I wish my last boss had read this before I had to quit or die."

• Jim Ludeman, keeper and polisher of the command chain, TigerMajik, Inc., home page - "Sorry folks, I lived through the '60's. A few of the dinosaurs in retrospect were as human and humane as they could be. A few of the revolutionaries turned out to be cold blooded mercenaries and the dinosaurs of today. Maybe it's the biology of aging or the psychology of disappointment. It isn't mandatory. Some of us held onto the best of our times. It's way too cool to see the old stuff in new forms. I thank all of you. No way the dinosaurs are gonna go though. Well if an actual asteroid strike happened I guess. I might enjoy that for a few seconds. Keep it clean, touch gloves and come out fighting."

• James Fox, VP Operations, Animatics Interactive - "This should be required reading in every business school."

• Chris Macrae, Institute of Brand Learning Organisation, A global databank simply benchmarking the interconnecting aims of CLO, CBO and CEO in organising learning, branding and strategy - "I'd like to ask : Isn't it time that branders, strategists, and learning systems people believed and acted on their marketing promise as much as they want end-consumers to trust it? I am editing a millennial issue of a journal where we are urgently inviting world leading influencers of strategy, brand or learning to write 6 pages on future organisational frameworks in such simple language that every reader connects to the big idea whatever their home area of expertise"

• James Sims, President, Neocogito - "We each are in possession of our own singular genius, whether we have discovered it or not. We need, and deserve, to be communicated to with respect for our singularity and we all want and deserve the opportunity to contribute in such a way that what we are doing, at home, in our community, at work, is relevant. The most powerful interactions are cognizant of this and take the canonical form of a conversation (request; rejection, commitment, or counter; declaration; assertion) . To deny this is to be arrogant, foolish and weak. Thanks for bringing together such a wonderful definition of the conversation."

• Brian Wickenheiser, volunteer organizer, Food Not Bombs, Brakish Waters - "Like a map reader, pointing a way towards liberation."

• Cynthia Milenkovich, Sales & Marketing Manager, Eureka Electronic Publishing - "As suspected, I am not what I claim to be, but what my market says I am. If a press release falls in the in-box and no one reads it, does it make a sound?"

• Russ Taylor, Technical Support Manager, Chambers Multimedia Connection, Life, the Universe, and Russ Taylor's home page - "It's far past time that companies treated employees as partners, not cogs, and customers as friends, rather than fools. We're mired in a culture of adversity that is doomed to failure."

• Mark Sullivan , President, Worldcar. Inc - "At the end of the day, what did you add to it, or take from it? What did you walk away with, and what did you leave behind? The rest is boilerplate; Cluetrain is a thinker's synthesis."

• Roland H. Alden, ambassador at large, Roland H. Alden, home page - "We are entering the post-cluetrain era. In ten years conventional 'eCommerce' sites on the Internet will be viewed the way decaying strip malls are today: a blight on the landscape."

• Harry Wilson, Director of Creative Technology, Channing L. Bete, Inc.

• Ted Wolf Jr., Senior Information Strategist, iAtlas Corporation, home page

• Eric T. Beteille, Communication Analyst, BRW LeGrand - "My thoughts, your words - exactly. Nice work."

• Heidi Jeanne Hess, Practitioner, ChangeCraft - "WOW! This hits home."

• Dimitri van Velzen - "Indeed we have been overlooking the power of intra-human communication. Maybe all of us realized that running a business isn't about 'corporate culture' It's about people, the very people who are your market or co-workers. It is about time someone woke up and admitted to the power of dialogue."

• Thomas Scholten, Account Executive, Hill Associates, Inc.

• Fredrik K Romteland, Art Director Kid, USSR International, romteland.no - "Glad that other people too are aware of this issue. At the company I work for, we have a slogan('oh no!') saying 'Individualism for Everyone'. That is basically exactly what you are saying here at cluetrain.org. I like it."

• Peter Dinhofer, President, Ditmas Computer Systems - "I applaud the good sense demonstrated by the cluetrain manifesto. For too long I have been bemoaning the loss of humanity in a world being controlled more and more by corporate needs not human ones. We slave day in, day out worrying about our jobs our health our families without the time to worry about the slow erosion of our lives to the marketing machines. The media 'drug' continues to dull our senses and create a society consumed with false images pushed on us through the airwaves. We need to re-obtain a sense of who we are and where we are going."

• Gary DeDeo, Technical Marketing Manager - "'The Day the Earth Stood Still', Gort,' Clatoo, Baroda, Nictoo!'" [

• Patric Carlsson, Free agent, Innknow8 Consulting - "I am for real, you better see me. Life is the most serous thing there is, take advantage and do what you feel for. Go where you feel for, and see the world. Work is just something that are a part of life, you better enjoy!"

• Marco Walsh, Web Marketing Manager, Rainmaker Systems, Condorito Punto Com

• James Kiley, Consultant, CIScorp, My fairly lame webpage

• Jeff Lee - "'Cluetrain or cluebandwagon? - Still a worthy message!!'"

• Shan Cleland, Producer, Human Code - "Great work. Lets see if we can get these cells to multiply..."

• Yotam Gingold, home page

• Guillermo Payet, Chief Technology Officer, Ocean Group, Bodysurfing Pages - "Back in the days of the non-corporate Internet, it seemed obvious to all of us who played in it that the Internet was going to change the world for the better. That was before big money 'discovered' the 'Net. Since then some corporations have been trying to subvert its spirit and make it into yet another tool to extend the power and reach of unchecked consumer capitalism. The manifesto suggests that plain market forces will 'make things right' and end up toppling the corporate bureaucratic monsters. I'm not so sure about that. It will take a big fight to make the net fulfill it's promise as a tool for change on the real world. That means a lot of hard work in making an alternative model succeed."

• Dave Randall, Director of Operations, The DosKilo Corporation - "Fantastic, now lets start this battle. Our mission statement at DosKilo is: 'Let's make it fashionable to serve Humanity' Lets start by using marketing as a positive tool for a change. Instead of tagging Generation 2K with negative, violent, voyeuristic, sadistic and hopeless characteristics like we did with Generation X. Lets instead take Gen 2K up out of the gutter by setting the example in the corporate, marketing, licensing, and advertising world through glorification of altruistic acclamation. Lets use words like Peace, Hope and Unity as the cement that bonds everything we do. MY partners and I are committed to only associate and do business with corporations and individuals that are socially, morally and environmentally responsible. If you would like to help us form a coalition of individuals and companies dedicated to making it fashionable to serve mankind, please contact me at: DosKilo2@aol.com Let's take the lead in the current vacuum of leadership. Let's set and maintain standards that can only serve the greater good. Let's not waste any more valuable time debating who is at fault. Let's just get it done."

• Timbo, Traveller, nope - "Is a clue more powerful than a club? Turn off your cookies and make them come to you for information, cuz all their going to do is digest the data and tell you what it means through their little rose lined expository organ."

• Kevin Burrows, Mr, Ford Credit Europe, home page - "Markets need open ideas like 'cluetrain' to grow and not stagnate in corporate red tape."

• Arthur A. Vanderbilt, CTO, Galactic Group, Inc., Arthur A. Vanderbilt's Home Page

• Cosima Reif, Creative Director, TBWA Berlin - "I totally agree at least with thesis #21."

• Bonnie Bucqueroux, Loudest Talker, Digital-training.net, Analog community building - "Online and off, it is the power of community that holds the greatest promise for creating a better future - and that requires substituting trust for suspicion."

• Joakim Ziegler, Art Director, Styx, S.A. de C.V., New Media - New Icons

• Rick Rechowicz - "Congratulations. At least somebody out there has a clue."

• Benjamin D Goldman, VRI - "This goes beyond business, this goes to the heart of the revolution that we are now experiencing. Our culture has finally overcome everything."

• Pete McAveney, Programmer, home page - "You just summed up the last decade of my life. To our grandchildren corporate politics will seem as bizarre as medieval theology."

• Michael Meyer, Member of the Committee - "Sounds like soon I can talk out loud."

• Kris Coward, Skeptic - "What a bunch of spoiled white-collar snobs you all are. Do the people on the assembly line where your car was built have internet access? If they did, would they even have time to use it? What about the near-slave labour that made the clothing you're wearing right now. The industrial revolution didn't eliminate agricultural workers, and the information revolution won't eliminate industrial workers. GET A CLUE!"

• Kris Coward - "apologies for the flame-ness of my previous post.. just some aspects of the site remind me of some anarcho-poseurs I've known, I have an inherent distrust of any sort of utopian, and every day, I see people who would love to have to deal with a clueless employer (or any employer at all, for that matter).. granted, I think I also extrapolated a little too far from the collapse of modern corporate procedure to a utopia."

• Rev. Guido S. DeLuxe, DD, LDD, OGG, OHS, ST, MSU, High Priest, The Church of Tina Chopp - "wake up, corporate jockeys! your jobs are on the line!"

• Javier Candeira, Writer/Editor, Canal Satélite Digital, Interactivo! - "Have you read the GlueTrain manifesto? The funny thing is that the emergence of that kind of instant parody is exactly what Cluetrain describes! Elvis said it better, but this margin is to small to contain the full quotation."
  [we loved gluetrain - and yes, the parody was totally in keeping with the conversation we describe in the manifesto. great stuff.]

• George Mount, Product Manager, LuxN - "Get a clue. People need to get out of the big useless old organizations that refuse to figure it out. Start something new. Don't slow down to their speed."

• Dario Pescador, Engineer, technical writer and digital TV content provider, Canal Satelite Digital, home page - "Awe inspiring, simply the whole truth about the way the Net is changing Common Consciousness."

• Melisa Tuya, http://www.canalc.com

• Todd Boyle, a CPA in Kirkland WA, home page - "We have many-to-many communications by email and shared forums but they are impotent. What's happening next is a geodesic economic fabric, where we can order, bill, and pay each other. Let's bypass the bank fees, lockin software vendors, portals, self-appointed gatekeepers and toll-collectors. Log into alt.accounting!"

• Diane Pettus, President, Pettus.Inc - "at last"

• Philip C. Meluch, Customer Service, AOL

• Ray Meluch, Software Engineer, Interstate 101 commuter, home page - "Underground no longer! I have long maintained that coping with our collective insanity requires people to share their knowledge one-to-one when the institutions have gone mad. At a stroke, you have made plain the world's tribal gathering place for reclaiming our wits, and taken the venerable clue-by-four to the nose of the Fenriswolf. Huzzah!"

• Kerry Lyn Cassidy, CEO, Obsidian Interactive - "'say the word and you'll be free...'"

• David Siegel, Author, Siegel Vision, David Siegel's Casbah - "Awesome! This is the way to the future!"

• [ the emperor ], [ the emperor ], [ the planetary network ], [ the emperor ] - "I like the practice of being authentic. There is not only room to be authentic in a corporation, but corporations actually work better when employees are authentic in their relationships to each other and to the people buying the products they create. I hope people realize that marketshare is made up of individuals whose personhood should be honored, not dismissed."

• Steve M Hanson, CEO of Immediacy, ThoughtsEdge, Inc., Create a revolution, baby! - "Finally an encapsulation of the behaviors driving the new economy. Corporate America wake up."

• Steven Suranie, serf, 42Interactive - "It's a monitor, not a TV, it's a monitor, not a TV, it's a monitor, not a TV, it's a monitor, not a TV"

• Atakan Cetinsoy, Marketing Specialist, FedEx - "The commandments of the New World Order!"

• Linas Vepstas, Miscellaneous, Clothespin Museum, personal URL - "Ohhh, Id' love it just sooo much if I could just stick it to the various vendors who screwed me over the years ... brand recognition? Oh, yeah! I've got those brands just burned into my skull. Now I've got the entire net for my ranting and raving, not just my poor wife and friends ... I'll be shoutin' it from the rooftops, not whispering in the well."

• Antonia Lantz Inman, Vice President, Cunningham Communication, Blast From the Past: Cyberspace Public Relations - "Amen.... Six years ago I founded a tiny company called Cyberspace Public Relations, dedicated to speaking to humans about their problems, and sharing with them a suggestion for how to solve their problems. We did it digitally, we did it in person, we did it on planes but what we talked about represented reality--not air. Along the way we started people thinking about Interactive PR, we shared in the Regis McKenna revolution that states that 'markets position products.' What fun, what a great web site, thanks for the experience."

• Toto Canal, Consultant, WHAT'S UP America, Inc.

• Rob Levin, Head of operations, Open Projects, home page - "Thank you."

• James Kane, Melbourne University - "Why a manifesto? why the ideology? it's not a theory, it's manifest reality."

• Mary Toy, Co-owner, Kevin Modera Guide Services - "No more from the top down charts? Messy, but real. Thanks!"

• David M. Doolin , PhD student, UC Berkeley, home page - "The TV went in 1979. If the internet continues in the direction it has been going in the last 12 months, the computer gets unplugged, permanently. I will be watching."

• Tim Kelley, basically a nobody - "This shit is getting out of hand ... thank god. Sign me the-motherfuck-up. VIVA LA FUCKING REVOLUTION!"

• Chad Knepp, Pygster - "cluetrain is not really necessary... this sort of understanding is inevitable, but sooner is better than later. Here's to progress!"

• Mark Mann, Software Tools Guy, Cisco Systems - "This is why it's great to work at Cisco -- maybe only 95% of the manifesto is being used, but they do 'get' it. What a great day it is to wake up and realize that your 'boss' is just another member of the team with different responsibilities. The manifesto is true & right as I get to live it every day."

• John Duhring, CEO, Inclusion Inc., My Private Community - "Anonymity has it's place, but at some point value is created when we step into the light of day. What is at play is a new derivative of the Great American Distribution System... That system (mass communications creates mass markets, which enables mass production) has served us well. The new system is a two way street. It will serve more, better, and longer."

• Leon Brooks, Director, Win International Networking, home page - "It ain't perfect, but it will be, you can help make it so, and it works now. That seems to be the essence of Open Source Software. It fulfills the universal NEED to be USEFUL two ways: by providing useful tools, and by offering you usefulness within those same tools - leading by example."

• Lew - "Well Done, Can't wait for the Government version. You may need a bigger server...."

• Clifford Uel Smith, Owner/ceo/bottle washer, linuxhouse.com, home page - "A few of these ideas have been floating around in the back of my head for a couple of years now, but not articulated with the breadth and brevity as this Manifesto. It resides on my desk for daily review. As a new start-up I've been looking for a model I could stomach and stumbled across this quite by accident. I have found what I need to get me started. Thank You."

• Ralph Clark, Mr - "This is right on. We are changing the world. If we can make it happen the future could be better than we dreamed. But we have to be vigilant and proactive if we don't want to wind up like the Tiannanmen Square students. Or the builders of the Tower of Babel. There are powerful institutions who could still crush us by manipulating the law. Most importantly: Look out within your own jurisdiction for impending legislation unfriendly to Internet access, or to free speech on the internet, or seeking to impose expensive taxes or tariffs on internet usage. Write to your representatives! Get it blocked!"

• Scott Honey, home page - "exactly."

• Alejandro Ibarra Alonso, Ingeniero Tecnico Telecomunicaciones, Intelsis

• James Werchan, lecturer, The Ohio State University - "Excellent! Try this: clip the 95 theses; paste into a word processor file; swap 'University' for 'company' and 'academic' for 'corporate' and 'learners' for 'customers.' See? The academic world needs clues too. Educators will have to re-think what education really means, thanks to the Internet."

• R.T. Stone, Author, DaScribe Literary Services - "The world needs a voice, not one omnipotent voice, many voices collected and unified in making a difference. We all have value. We are all one. But we need the ability to remain individuals even as we work toward a better future together."

• Michael T. Nygard, Consultant

• Konstantin Pflueger, managing director, netwhere GmbH - "The train is growing. Hear the sound of open minded and self-confident markets."

• Andrea Harrison, Director of Business Development, Matzell Richard & Watts - "Thank you for taking such an insightful, yet no-nonsense approach to what is quickly becoming the most challenging medium for so many people! It's not rocket science...oh wait, maybe it is."

• Bertram Hübner, CEO, Optical Arts - "It's what we've had always in our mind. Thank you for bringing it down with these words."

• Martin Roscheisen, CEO, eGroups, The tools to make conversations work - "Interesting observations."

• Jennifer Bahney, President, Bowers-Bahney Communications - "Amen to the Manifesto! I've been preaching these concepts for years -- finally, someone has written it all down for public consumption!"

• Luis M. Hernandez, position: Hey, I'm right here. - "Hell yeah."

• Br3it Anderson, reverend, none, br3it

• John Rozzo, CEO/Director General, Mango Digital, SA CV

• Mark Robbins, Visionary, MindPrism Media Technologies, home page - "Exceptional job - an Emancipation Proclamation. A few definitions - Internet: a poor mans telepathy. Browser: Remote control for the world. Also: The sword is mightier than an unskinned cat - and there are plenty of unskinned cats around - and man are they fat ones!"

• Sonia M. Balbuena, Project manager, CB Richard Ellis, Inc. - "With today's vast technology the most important element in business is becoming a 'white elephant.' Personalized service is diminishing. What saddens me even more is the fact that our future generations have no resource to experience great customer service. If they never experience good customer service, how can they adopt good business practices and exercise them in their daily routines? For this reason customer service will be declining exponentially going into the new millennium."

• Denny J Huber, freelance editor , PFA-News - "Update-& adding links- from 'Pat Holt'"

• Deborah Adams, author, webmaster, star17.com, Deborah Adams, author

• Gavin Scott, http://www.allegro.com

• Nancy Allan, Director of Sales, Geometrix, Inc. - "Re-evaluating my sales channel strategy, number 19 really hit me between the eyes 'companies can now communicate with their markets directly. If they blow it, it could be their last chance.'"

• Bobbie Bowden, President - let's be honest here: Queen, Bowden & Light Associates - "Cluetrain is refreshing and powerful! For years I thought that as a marketing consultant, my not being willing to throw words around like smoke whirling around mirrors was keeping me back. Not only have I learned that it kept me clean and still useful, but here you are flashing a big 'Uh-Hunh!', surrounding the Emperor in his new clothes with mirrors and putting truth glasses on all his subjects! May everybody see what's true! Yay!"

• Anders Berggreen, Managing director, Atlas Holding, Atlasfilm

• Matthew S Moore, Semiconductor Manufacturing Technician, Intel - "It's about time someone put down into the ether what has been going on for years. Most people learn what the big corp's do in high school econ class. So why don't they just stop."

• Charles Edwin Price, Writer, Charles Edwin Price, Charles Edwin Price Official Homepage - "It's about time!!!!"

• Shane Campbell, Inspector, US Customs Service, Dept. of the Treasury - "When leaders realize that their followers are just as -- if not more -- important, then true communication can begin"

• DuneSleeper, President, Po-C! - "Ladies & Gents -- May the ClueTrain always remain booked to capacity on this fab journey through life! The corporate/consumer Boomers have done an awful lot of damage in the past 15 years, and it's time to start cleaning up their mess with a collective 'Time to suck it up and MOVE ON!' Always warms my heart to see adults taking responsibility for their part in this world, and you guys are 2 cool! Heyokas forever!"

• Chaim Charutz, Freelance Technical Translator, Very Disorganized by "Organization" Standards - "Omigod!! In the relatively short time that I've on the internet, I didn't realize that here were so many people like you around - or should I say, like me!. As they say in Hebrew - 'Ken Yirbu' - 'Let your numbers multiply!' May god bless you all, if he/she/it exists!"

• Dr. Ofer Avital, Family Physician, TeleHealing EO, Business-how.to, home page - "The 10Ghz 24/7 international Service Olympics going on will home in on the Cluetrain's ideals by intention or by painful feedback mechanisms. Power that shifted from national governments to multinational corporations is now shifting to multinational individuals. There is much opportunity for companies who position talented employees as community-advocates to hear the silently screaming needs that abound. The increasing accountability for both organizations and individuals in this connected world is better incentive for right action than legislation or best practice guidelines. Interestingly, as power lines are being redrawn in company-consumer relations, so are they in homes, with children sometimes teaching their parents about the new world and new resources springing up for the disenfranchised. Interpersonal power structures have less accountability to the rest of the world, however, and the front doors in our neighborhoods may end up being the last refuge of coercive authority."

• John Abbott, IT/MIS mgr, Riddell National Bank - "This is the way it has to be... but how do you drag the corporation along with you? I will support this concept because I love being a part of the community"

• Christine Boese, Assistant Professor, Clemson University, Studies in Cyberculture: Christine Boese - "Thank you for a breath of fresh air. I haven't heard such an open call for dialogue and innovation since Stuart Moulthrop put up the CREW page. I saw people sneering in the letters to the editor in Business 2.0, and I thought anything that would get folks riled up had to be pretty cool. Go gettum!"

• Eric J Hoffman, Director of Internet Development, Small Dog Design - "Amen. Finally a group that shares my outlook!"

• Seth Tardiff, Online Manager, Regina Orthodox Press - "As technology and automation increases so does the need for humanity, humility, and communication. Ironic? Yes, but (frighteningly, to some) very true."

• Maria Lassaletta, Communications Specialist, Columbus State Community College - "Right on the money!"

• Bryan Glover, Stock Broker, E*Trade - "As a member of Gen X, supposedly the biggest bunch of losers in a long time, I'd like to say: As a consumer, I control your destiny as a corporation and you better damn well start listening to me! I am sending the manifesto to anyone I can because I think corporate red tape sucks."

• Pamela L. Gregg, Public Relations Consultant, Independent - "there was a time when i thought mass-electronic-media would be the downfall of human communication. then i got online. though it may not be in a face-to-face format, i am now more regularly in touch with family members, friends and friends-to-be than at any other time in life. forget 'let's do lunch,' bring on 'let's do link'. thank you, ringleaders, for not only shouting the obvious, for the wake-up call, but for letting me know i still have a little spark left of what i'd recently - and sadly - come to believe was a past-tense and naive belief in the power of the collective human voice to evoke positive change."

• Tim Hayward, Digital Media Strategist, HHCL + P - "There are no experts in this field, only new kids. There's only one job description - Bullshitter - the rest is just salary negotiation. But if we can talk we grow together. I love this stuff."

• Chris Anderson, Mgr., Marketing Communication, Footaction USA - "As with the invention of the printing press, the Net has wrested control of info/data/knowledge from the 'elite.' Now, the commoner has access to things once reserved for only a privileged few."

• Steven Noels, possible e-consumer, The new market, my face on the web - "I'm not really into e-marketing, or marketing whatsoever, but most of what I read in the manifesto was absolutely correct. Cheers to the guys who've thought this up, and hopefully this is a successful attempt to de-regulate this wonderful internetworked community, and break it free from the business and government rules. If you want to be part of it, you'll have to follow the rules of the game - and there's just too many of us who already invented them! As always, Europe is slow to follow these waves of e-events, but I'll be passing around this URL as much as possible. Great work, and fun to read (although Gluetrain was even more entertaining ;-)" [yeah, we agree - www.gluetrain.com]

• Loyd Searle, Principal, The Searle Group - "Many business leaders are bound by the chains of their own design--their own insecurity. This results in a paralysis that relegates both employees and customers into two separate classes of sub-humans. The cluetrain manifesto 'Movement' speaks--People are NOT raw materials."

• Edward Wachtman, Partner, CompQuest Consulting Inc. - "We want choices..not the myriad and absurd choices of the cereal or cookie aisles...not the silly confusion and contradictions we face selecting an over-the-counter pain reliever or cough medicine. No we want real choices. We want the choice to breath clean air, to drink pure water, to lead meaningful lives, to leave a meaningful legacy. At its best, consumerism as it is practiced in these waning moments of the 20th century is silly (paying $100 for the privilege of advertising Calvin Klein or Ralph Lauren on a sweat-shirt)! At its worst it is a cancer that is metastasizing across the globe."

• David Schutt, Don't have one, Speco, Inc - "Some days I think it's true. Some days I don't. Today I do."

• Jean-Claude Wippler - "Seeing this site feels like coming home. Gosh, it sure is good to find a spot on the internet which makes sense at the human level. May it last forever."

• Jacob Kramer-Duffield, Student, Oberlin College, Oberlin Ultimate - Horsecows - Roster - "It's about time somebody not only got fed up with the uselessly inefficient doublespeak employed by those in control, but decided to do something about it. Let this be the end of condescension from the ivory towers to the masses."

• Douglas T. Muth, Co-Founder, Coalition Against Unsolicited Commercial E-mail (CAUCE), Claws and Paws - "I'm glad to see that there are others out there who enjoy talking to human beings instead of listening to the same PR stuff over and over from large companies. I detest it when a company treats me like a number instead of a human being."

• Different Drum, Student, New Mexico Tech, What is the nature of a dandelion?

• Tony Crockford, Grey Matter Ltd, Boldfish - "We're on our way..........."

• Mark Pottie, Quantum Bogodynamics Translation Synthesizer, Venomsmashing Internet, Personal Homepage - "Freedom of information and right to personal privacy. An information revolution requires information. I'm astounded at the amount of companies wot see their website as unlimited advertising space."

• Chris Keller, Senior Programmer, Palm Computers

• Maurizio Torchio, employee - external relations and communication, Fiat - "just cut off 'People of the Earth' and all the New Age stuff and I'll completely agree!"

• Victor Krongold, Datacom Marketing Manager, Ericsson

• Keith Casner, Web Business Evangelist, InfoWorld.com - "Once the foundations of pervasively networked commerce are in place, the last justification for the large corporation will be our monolithic capital allocation regime; when Wall Street crumbles before a flood of interconnected, empowered investors, communities of real production, with real voices, will finally cast off the shackles of conglomeration for the clasped hands of collaboration."

• Tom Vogt, home domain - "bureaucr